Marijuana industry may be tiring of playing the ‘strain name game’

By Omar Sacirbey

Many marijuana businesses sell goods based on strain names, but those days could be coming to an end.

More industry participants seemingly are starting to view strain names as unreliable indicators of a plant’s genetics and what types of cannabinoids are actually present in marijuana products.

According to industry observers, maturing marijuana businesses and more sophisticated consumers are seeking more exacting information than popular strain names.

Julianna Carella – CEO of Auntie Dolores edibles in Oakland, California – said she avoids strain names in deference to cannabinoid profiles.

“We tend to shy away from

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Marijuana industry may be tiring of playing the ‘strain name game’ is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

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