Canadian marijuana retailer Nova Cannabis will bet heavily on a value strategy after combining with a competitor, signaling the continuing importance of low-priced products in the increasingly competitive adult-use market. After the deal closes in early March, most of Nova’s 53 retail locations will be converted to the Value Buds brand. Darren Karasiuk, CEO-designate of […]
How Canadian retailer Nova Cannabis plans to profit from shift to Value Buds brand is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs
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