By Eli McVey
The lion’s share of cannabis infused product makers have chosen to expand into multiple categories of goods rather than focus exclusively on a single segment such as edibles, concentrates or topicals.
The diversification appears aimed at allowing infused product companies to maximize their revenue in a competitive environment that grows more intense by the day.
Data published in the newly released Marijuana Business Factbook 2017 shows that nearly 70% of edibles manufacturers produce other products such as concentrates and topicals. Sixty percent of concentrates manufacturers also offer a diverse product mix.
Despite the dominance of
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Chart: Most marijuana infused product companies have diversified their offerings is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs
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