Trademarking ‘Humboldt’

A map of cannabis’ potential new ‘appellations’ in California. All the folks that want to “regulate weed like it’s wine” will get at least one of their prayers answered. California regulators are under orders to create local trademarks for medical cannabis agriculture. Like wine from Napa, or “champagne” from Champagne — California-grown cannabis has a great reputation all over the world, and words like “Humboldt” and “Mendocino” carry great weight with aficionados. This is great news for the fancy-pants chronnoisseurs out there, and perhaps a bit of a bummer for folks that grow “Mendo Purps” anywhere outside of Mendocino County. State-wide regulations are expected to be implemented by January 1, 2018.  Here’s some regional names to know:   Mendocino In a likely scenario, varietals like “Mendo Purps” or “Matanuska Thunder Fuck” retain their name but get an “appellation,” like California wines made with grapes grown from French seeds. So far, Mendocino is the first county looking to get in front of the whole appellation thing.  Instead of just calling everything “Mendocino-grown,” the county could be split into a few zones with local flavors like “Willits Widow” and “Comptche Chemdawg.” Humboldt Humboldt County would need at least two different appellations, because SoHum and NoHum have different growing styles and different climates. NoHum would want to claim Trainwreck, seeing how the strain was reportedly from Arcata, while SoHum would probably want to jump on an old school classic like Sour Diesel. My personal pick would be the 3 Kings strain, but it may not have the name recognition…

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