Bolder Business Strategies

How two young entrepreneurs navigated stringent state regulations and built their brand. Consider the multi-phase evolution of Colorado’s cannabis industry: the illicit marketplace gave way to a relatively unregulated medical marketplace, which developed into a regulated medical industry, which opened the door for adult-use legalization. Now, constantly shifting regulation in both the state’s medical and recreational industries creates a minefield of obstacles and hazards for aspiring cannabis companies. Picture two young guys who’ve successfully navigated the past seven years of flux while dipping their toes in every corner of the industry, from growing, to running a dispensary to extracting cannabis concentrates: meet Adam Weiss and Spencer Uniss, founders of the Boulder, Colorado-based company, Bolder Cannabis & Extracts. Weiss and Uniss say they were just in the right place at the right time. The pair met while attending CU Boulder, where they bonded over their shared fixation with top-shelf cannabis. After graduation, each tried other professions before the fallout of the 2008 recession inspired them to invest in their own growing operation together. Over the past seven years, these two self-taught entrepreneurs have expanded from their initial six-light, 1,000-square-foot grow into a 500-light, 16,000-square-foot grow that supplies 50 different strains to their Breckenridge dispensary and their extraction business, which wholesales top-shelf concentrates. “After seven and a half years in the industry, we’ve made it to the point where everything’s all structured around us,” Uniss said. “We’ve jumped through every hoop when there’s been one.” Those hoops have included audits by the…

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