![](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2026\/10\/RugsodaZIgZagBag.jpeg\")
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Few pieces of packaging are as instantly recognizable in cannabis culture as Zig-Zag\u2019s French Orange booklet. Now it\u2019s big enough to carry your stuff.<\/p>\n
Designer RugSoda<\/a> and Zig-Zag<\/a> have teamed up on a 15-inch crossbody bag that re-creates the booklet in oversized form. The structured bag is made from vegan leather and keeps the original\u2019s signature orange color, artwork and barcode, enlarged to match. A strip of white felt peeks out from under the magnetic flap like a rolling paper waiting to be pulled. The nylon strap is removable, so the bag can be worn as a crossbody or carried as an oversized clutch. Inside, a dedicated pocket holds an actual pack of Zig-Zag Orange papers.<\/p>\n The bag was never meant for retail. RugSoda originally made just five for a Zig-Zag giveaway, and the brand says the post generated more than 66,000 reshares and 4,000 comments, with people repeatedly asking where they could buy one. That response led to the limited run. In other words, the bag found its audience before it ever hit a shelf.<\/p>\n RugSoda, the alias of designer Nick Ferrara, is known for tufted rugs and outsized takes on everyday objects, from plush cigarette neck pillows to motherboard blankets to bags shaped like spray paint cans. His previous collaborations include Converse and MARKET.<\/p>\n The source material has a long history. Zig-Zag papers launched in 1879 under the name Le Zouave and were renamed Zig-Zag in 1906, a nod to the way the interleaved papers zigzag out of the booklet. The bearded figure on the cover, known as Boris the Zouave, comes from brand legend: a French Zouave soldier whose clay pipe was shattered by a bullet mid-battle, so he rolled his tobacco in a strip torn from his gunpowder pouch instead.<\/p>\n Since then, the booklet has become counterculture shorthand. Zig-Zag reached icon status in the 1960s and \u201970s as a staple of rock scenes and underground movements, and hip-hop artists from Dr. Dre and The Notorious B.I.G. to Redman and Eminem have been name-dropping it for decades. Dre\u2019s 1992 album The Chronic<\/em> famously put his own face on a cover modeled after the papers, and Tyler, The Creator<\/a> nodded to the brand on 2025\u2019s Don\u2019t Tap the Glass<\/em>, in a line that also mentions Converse, one of RugSoda\u2019s past collaborators.<\/p>\n The bag is the first release in Zig-Zag\u2019s Artist Series, which gives creators working in fashion, art and design full creative freedom to reinterpret the brand. Each collaboration debuts as a giveaway, and strong fan demand can earn it a limited retail release on Zig-Zag Supply.<\/p>\n It\u2019s the latest culture-forward move for a heritage brand that only recently went all in on cannabis. At Cannabis Now<\/em>\u2019s 4\/20 Countdown in Times Square<\/a> in 2025, which Zig-Zag presented, Maggie Streng, who oversees the brand, told us it was the first time Zig-Zag had been officially associated with cannabis, a shift reflected in packaging that now reads \u201cfor herbal use.\u201d The brand\u2019s companion exhibit, \u201cZig-Zag Through the Years,\u201d mixed licensed memorabilia with fan art, proof that people have been reinterpreting the booklet on their own for generations.<\/p>\n This year, Zig-Zag debuted limited-edition Rose Cones<\/a>, made from real rose petals, during Grammys weekend in Los Angeles and brought \u201cBurn Slow\u201d lounges<\/a> to 4\/20 festivals across the country. At the Rose Cones launch, Streng said the drop showed how a heritage brand can evolve alongside modern consumers \u201cwhile staying rooted in craftsmanship.\u201d The Artist Series puts that idea in other people\u2019s hands.<\/p>\n Next, the series moves into interiors. On October 19, headwear designer Maurice Hats, whose custom clients include Beyonc\u00e9, will introduce a one-of-one French Orange bean bag handcrafted from Uruguayan leather with roughly 200,000 embroidery stitches. On November 16, contemporary artist SlumpyKev, Cartoon Network\u2019s first Artist in Residence, will unveil the booklet reimagined as a one-of-one functional coffee table. Whether either piece follows RugSoda\u2019s bag into retail will depend on demand.<\/p>\n The RugSoda x Zig-Zag Crossbody Bag launched September 30 and is available exclusively through Zig-Zag Supply<\/a> for $299.99, limited to 125 pieces.<\/p>\n The post Zig-Zag\u2019s Orange Booklet Is Now a Crossbody Bag<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
Few pieces of packaging are as instantly recognizable in cannabis culture as Zig-Zag\u2019s French Orange booklet. Now it\u2019s big enough to carry your stuff. Designer RugSoda and Zig-Zag have teamed up on a 15-inch crossbody bag that re-creates the booklet in oversized form. The structured bag is made from veganContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":15,"featured_media":87106,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,73,20072,20073],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/87105"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=87105"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/87105\/revisions"}],"predecessor-version":[{"id":87107,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/87105\/revisions\/87107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/87106"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=87105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=87105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=87105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/figure>\n
Five Bags and 66,000 Reshares<\/strong><\/h2>\n
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From Le Zouave to Hip-Hop Icon<\/strong><\/h2>\n
Fans Get a Say<\/strong><\/h2>\n
From Crossbody to Coffee Table<\/strong><\/h2>\n
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\nRead More: Zig-Zag\u2019s Orange Booklet Is Now a Crossbody Bag<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"