![](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2026\/02\/luna-vape.jpeg\")
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The cannabis scene has never lacked celebrity collabs\u2014but every once in a while, a partnership lands that actually feels rooted in something real.\u00a0Be$os, the fast-rising Latino cannabis lifestyle brand out of Los Angeles, recently teamed up with Legado 7, the architects of corridos verdes music, to create a rare moment where music, culture and cannabis align.<\/p>\n
The collaboration, dubbed \u201c7 Be$os,\u201d blends limited-edition cannabis products with a single that speaks directly to hustle, heritage and staying connected to community. The track and accompanying video racked up more than 200,000 streams within its first two weeks\u2014an early signal that this wasn\u2019t just a cannabis drop. This is a cultural moment.<\/p>\n On the cannabis side, the collab includes two new vapes \u20147 Be$os Bajo la Luna (Indica) and 7 Be$os Bajo el Sol (Sativa)\u2014alongside exclusive, limited-edition merch. The vapes have already seen rapid sell-through at more than 50 dispensaries across Northern and Southern California.<\/p>\n For Be$os<\/a> <\/strong>founder Cristian Pou, the partnership goes beyond visibility or hype.\u00a0<\/p>\n \u201cLegado 7 normalized cannabis through Spanish corridos and opened a new lane for our culture,\u201d Pou said. \u201cBe$os was created with that same intention\u2014to help destigmatize cannabis in the Latino community while honoring our roots. Para la cultura.\u201d<\/p>\n Legado 7 <\/a>frontman Alexander Guerra echoes that sentiment, framing the collaboration as a shared story rather than a branding exercise: \u201cThis partnership is about more than products,\u201d Guerra said. \u201cWe come from the same struggles, and we both want to show our community that cannabis doesn\u2019t have to be a stigma. With \u201c7 Be$os,\u201d we\u2019re telling our story in a way that feels true to us and our people.\u201d<\/p>\n While momentum is building fast, Be$os is resisting the urge to sprint. The brand says its focus this year is on infrastructure, alignment and doing fewer things better\u2014an approach that feels increasingly rare in a market obsessed with speed. 7 Be$os is available at select California retailers while supplies last. But culturally, the impact may stretch far beyond a limited run\u2014pointing to a future where Latino voices don\u2019t just participate in cannabis culture, but define it.<\/p>\n The post EXCLUSIVE: Be$os and Legado 7 Are Building a New Cultural Lane for Latino Cannabis in California<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
The cannabis scene has never lacked celebrity collabs\u2014but every once in a while, a partnership lands that actually feels rooted in something real.\u00a0Be$os, the fast-rising Latino cannabis lifestyle brand out of Los Angeles, recently teamed up with Legado 7, the architects of corridos verdes music, to create a rare momentContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":15,"featured_media":85351,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,99],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/85350"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=85350"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/85350\/revisions"}],"predecessor-version":[{"id":85352,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/85350\/revisions\/85352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/85351"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=85350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=85350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=85350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>
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\nRead More: EXCLUSIVE: Be$os and Legado 7 Are Building a New Cultural Lane for Latino Cannabis in California<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"