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The brand that helped define smoking culture for generations is stepping into its soft-luxury era. Earlier this week, Zig-Zag introduced its Limited-Edition Rose Cones. These are handcrafted, personal-size cones made from real rose petals, and arriving just in time for Valentine\u2019s Day. Fans can also catch a glimpse of them this weekend in Los Angeles for the Grammy Awards, where they\u2019ll be making their cultural debut.<\/p>\n
Zig Zag\u2019s<\/a> seasonal drop blends ritual with visual drama, giving modern consumers a format that feels as elevated as the moment itself. It\u2019s not just about function \u2014 it\u2019s about mood, presentation, and the small details that turn an ordinary unwind into something styled and intentional. Rose Cones officially launch February 7 nationwide at Circle K locations and online via Gopuff.<\/p>\n Each 70mm cone is crafted from natural rose petals, offering a bold floral look that stands apart from traditional papers. The texture, color and shape create a sensory experience before the session even begins\u2014part of a growing consumer shift toward rituals that feel curated rather than routine. Designed for a single, perfectly portioned session, the format supports more intimate, personal moments instead of over-the-top excess.<\/p>\n \u201cRose Cones reflect how the next generation is reshaping smoking culture\u2014favoring personal-size formats, distinctive natural materials, and more intentional rituals,\u201d says Maggie Streng, brand director for Zig-Zag. \u201cThis launch shows how a heritage brand can evolve alongside modern consumers while staying rooted in craftsmanship.\u201d<\/p>\n At $9 per 3-count tube, Rose Cones land in that sweet spot between indulgent and accessible. They\u2019re ideal for cannabis Valentine\u2019s gifting, Galentine\u2019s date nights, or simply upgrading an everyday unwind with something a little more special.<\/p>\n To mark the launch, Zig-Zag is partnering with cult-favorite podcast and cultural kiosk \u201cAre We On Air?\u201d <\/a>to introduce Rose Cones during the Grammy Awards weekend\u2014one of the most high-energy intersections of music, street style and pop culture all year. Zig Zag is transforming the Kiosk-o-theque <\/a>at 8244 W Sunset Blvd. into a rose-themed hub for music, design and community. The multi-day experience brings together DJs, performances, interactive activations, exclusive merch and giveaways.<\/p>\n The setting is intentional: Grammys weekend is more than an awards show backdrop; it\u2019s a convergence point for artists, creatives, tastemakers and industry insiders. It\u2019s where fashion statements debut, new aesthetics gain traction, and the tone of the year in culture starts to take shape. By debuting Rose Cones in this environment, Zig-Zag positions the drop not just as a product launch, but as part of the weekend\u2019s creative conversation.<\/p>\n The romantic, photogenic design of the cones feels especially aligned with the energy of the weekend\u2014expressive, styled and made to be seen. In a setting defined by visual storytelling and cultural crossover, Rose Cones function as both accessory and experience. With Rose Cones, Zig-Zag merges legacy credibility with today\u2019s culture of aesthetics, self-expression, and experience-driven products\u2014proving that even a century-old brand can still set the vibe, shape the moment, and evolve alongside the next generation of consumers.<\/p>\n The post Zig-Zag Unveils Limited-Edition Rose Cones, Debuting Grammys Weekend<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
The brand that helped define smoking culture for generations is stepping into its soft-luxury era. Earlier this week, Zig-Zag introduced its Limited-Edition Rose Cones. These are handcrafted, personal-size cones made from real rose petals, and arriving just in time for Valentine\u2019s Day. Fans can also catch a glimpse of themContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":15,"featured_media":85299,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,99,19737,19738,19739,16698,14447],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/85298"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=85298"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/85298\/revisions"}],"predecessor-version":[{"id":85300,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/85298\/revisions\/85300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/85299"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=85298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=85298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=85298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"zig](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2026\/02\/zigzag-rosecones.jpg\")
<\/a><\/figure>\nA Legacy Brand, A New Ritual<\/strong><\/h4>\n
![\"Opening](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2026\/02\/KIOSKOPENING-180-copy.jpg\")
<\/a>The Grammys Weekend Debut<\/strong><\/h4>\n
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\nRead More: Zig-Zag Unveils Limited-Edition Rose Cones, Debuting Grammys Weekend<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"