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After teasing fans with an installation at a concert at the Barclays Center earlier this month, hip-hop superstar Tyler, The Creator, dropped his ninth studio album, \u201cDon\u2019t Tap the Glass<\/a>,\u201d on July 21. Featuring collabs with Pharrell Williams (under both his name and his alter ego, Sk8brd), Yebba and Madison McFerrin, the hype surrounding the new album is real. Fans are digging into the details of his lyrics, with one line from the track \u201cStop Playing With Me\u201d catching a lot of attention online. It goes like this: \u201cSpending Converse money, what I mean is \/ Burning white paper, that\u2019s a Zig Zag.\u201d<\/p>\n For some, it might seem like just a simple reference, but if you know Tyler\u2019s artistic style and the rich history of hip-hop and counterculture, it\u2019s a perfectly placed nod that says a lot, even coming from an artist who\u2019s publicly sober.<\/p>\n Tyler has long been open about his sobriety and has mentioned in interviews that he\u2019s never really been into alcohol and that he actively avoids substances. This makes his mention of Zig-Zag rolling papers even more interesting. It\u2019s not an admission to using them, but rather a sign of how deeply the iconic rolling paper brand is woven into the language and look of creative rebellion and hip-hop culture, going way beyond smoking weed.<\/a><\/p>\n Now, let\u2019s explore what Tyler is getting at when he drops the Zig-Zag<\/a> name.<\/p>\n From Dr. Dre and The Notorious B.I.G. to Redman and Eminem, legendary hip-hop artists have name-dropped Zig-Zag for decades. Its regular appearance in lyrics cements its status as a touchstone, a shorthand for a lifestyle that values freedom, creativity and a touch of rebellion.<\/p>\n Tyler grew up immersed in the hip-hop scene and played a key role in shaping its modern sound. His use of \u2018Zig-Zag\u2019 in lyrics reflects more than wordplay\u2014it shows his fluency in this shared language, highlighting his deep connection to the genre\u2019s history and its lasting symbols. It\u2019s a subtle but powerful way to confirm his place among hip-hop\u2019s greats.<\/p>\n Tyler The Creator\u2019s artistic direction\u2014whether it\u2019s his album art, music videos or fashion lines\u2014is known for its cool mix of influences. He often pulls from classic Americana, vintage skate zines, old-school weed branding and lo-fi aesthetics. It\u2019s a carefully crafted visual world that feels both nostalgic and unmistakably modern.<\/p>\n In this context, Zig-Zag fits seamlessly into Tyler\u2019s visual playbook. The brand\u2019s instantly recognizable orange packaging and that famous Zouave soldier logo are long-standing symbols of counterculture. Much like his love for retro fonts, cartoonish graphics and bold colors, Zig-Zag\u2019s visual identity aligns perfectly with Tyler\u2019s own\u2014a look that\u2019s both distinctive and impactful. With decades of cultural relevance and consistent design, Zig-Zag serves as a timeless touchpoint, connecting generations through a shared language of creative expression.\u201d<\/p>\n One of Tyler\u2019s most engaging artistic traits is his playful use of cultural symbols. He masterfully flips meanings, pokes fun at norms and uses loaded references with his signature wink. His art is layered, often laced with tongue-in-cheek humor, always inviting you to dig beneath the surface.\u00a0<\/p>\n A Zig-Zag shoutout as an artist who doesn\u2019t smoke cannabis is totally on-brand for Tyler. It\u2019s a clever bit of irony and subversion. It\u2019s a respectful nod to the brand\u2019s cultural weight and its ties to a certain lifestyle. It\u2019s his unique way of showing respect to the origins and evolution of the culture he comes from, all while sticking with his personal choice to stay sober.<\/p>\n Zig-Zag\u2019s legacy as a counterculture symbol spans decades. Founded in the 1800s, the brand gained iconic status during the cultural upheaval of the 1960s and \u201970s, becoming a staple in rock scenes and underground movements. Its distinctive branding made its way onto album art, murals and became woven into the era\u2019s cultural fabric. More than 50 years later, Zig-Zag is still a part of the zeitgeist\u2014a rare brand that has stayed relevant through shifting trends and generations.<\/p>\n \u201cZig-Zag has been woven into the fabric of music and culture for decades \u2014 name-dropped in lyrics by artists from Dr. Dre to A$AP Rocky, featured in iconic album art, and passed around at studio sessions that shaped albums,\u201d says Maggie Streng, Zig-Zag\u2019s brand marketing director. \u201cFrom the early days of hip-hop to today, Zig-Zag stood alongside artists who challenge norms, set trends, and build community. Tyler, The Creator\u2019s recent shoutout is the latest proof that Zig-Zag remains a cultural staple, one that continues to resonate with a new generation and honor the legacy of cannabis culture.\u201d<\/p>\n The rolling paper brand\u2019s bold visual style, combined with its deep roots in music and rebellious movements, has made Zig-Zag a frequent touchpoint for artists and designers across different genres. The iconic packaging and logo have been sampled, flipped and re-imagined countless times in streetwear, merchandise and contemporary art.<\/p>\n As cannabis becomes increasingly mainstream, legacy brands like Zig-Zag serve as a kind of cultural thread that connects old-school roots with today\u2019s evolving landscape.<\/p>\n When Tyler name-drops Zig-Zag in \u201cStop Playing With Me,\u201d it\u2019s not just some random lyric. It\u2019s intentional. The shoutout feels like a meaningful tip of the hat to a brand that\u2019s long symbolized creativity, rebellion and artistic freedom.<\/p>\n In Tyler\u2019s world, that kind of thing matters.<\/p>\n The post Why Tyler, The Creator\u2019s \u2018Zig-Zag\u2019 Lyric Matters<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
After teasing fans with an installation at a concert at the Barclays Center earlier this month, hip-hop superstar Tyler, The Creator, dropped his ninth studio album, \u201cDon\u2019t Tap the Glass,\u201d on July 21. Featuring collabs with Pharrell Williams (under both his name and his alter ego, Sk8brd), Yebba and MadisonContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":234,"featured_media":82608,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,99,80,9837,2864,14447],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/82607"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=82607"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/82607\/revisions"}],"predecessor-version":[{"id":82609,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/82607\/revisions\/82609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/82608"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=82607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=82607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=82607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2025\/08\/2.jpg\")
<\/a>Cultural Credibility<\/h2>\n
The Aesthetic of Nostalgia<\/h2>\n
Irony and Subversion<\/h2>\n
![\"Zig-Zag](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2025\/08\/3.jpg\")
<\/a>The Shared History of Zig-Zag and Music<\/h2>\n
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\nRead More: Why Tyler, The Creator\u2019s \u2018Zig-Zag\u2019 Lyric Matters<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"