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There was a moment last year when I was watching The Voice<\/em>, NBC\u2019s mega successful singing competition show currently airing its 27th season, where I sat there in my darkened living room completely transfixed by what I was witnessing on screen. There, for the entire world to see, was Snoop Dogg, in his inaugural year as a chair-turning coach, in tears while deciding which one of the three young performers on his team would be advancing to the next round. The Grammy-winning living legend compared the moment as if his own daughters were on that stage and he was forced to choose one over the others. Even his self-titled \u201cgangster holy spirit\u201d couldn\u2019t help him out at that moment, he said, and perhaps for the very first time in the more than three decades we\u2019ve all known the international superstar rapper, television personality and cannabis aficionado, we got to finally see Snoop Dogg for whom he really is: a fully realized, emotionally intelligent, deeply caring human being. And we\u2019ve never loved him more. Snoop Dogg is the real thing, folks. Fo shizzle<\/em>.<\/p>\n To say it\u2019s been an eventful 18 months or so for the multi-hyphenate icon wouldn\u2019t come close to delineating what the man has going on. Since his extraordinarily impactful turn on The Voice<\/em>, Snoop has exploded once again into our collective consciousness with his all-encompassing domination of the pop cultural zeitgeist. Only Taylor Swift and the US presidential campaign have been more omnipresent on our national screens in the past year and where the Venn diagram of where those mighty forces converged, we\u2019ll get to in a minute.<\/p>\n But at this moment, Snoop Dogg is all-in and laser-focused on the mega launch of Iconic Tonics, what his investment and strategic partners at Harmony Craft Beverages are calling \u201ca new leader in premium functional beverage brands aimed at reshaping the category and redefining adult beverage alternatives.\u201d But don\u2019t be lulled into thinking this newest venture is just the latest celebrity-backed on-ramp onto the cannabis\/hemp marketplace. Hardly. Iconic Tonics\u2019 intention is to aggressively disrupt the functional beverage space\u2014projected to be a $230 billion global behemoth in five years\u2014in unprecedented ways. Snoop & Co. ain\u2019t playin\u2019.<\/p>\n \u201cI\u2019ve always been about innovation, and functional beverages are the next frontier,\u201d Snoop Dogg says. \u201cPeople want drinks that do more than just taste good\u2014they want benefits, and they want choices. With Iconic Tonics we\u2019re bringing something fresh to the table. This is more than a brand, it\u2019s a lifestyle.\u201d<\/p>\n Snoop\u2019s hemp-derived THC-infused Do It Fluid and Doggy Spritz brands will lead Iconic Tonics\u2019 consumer offerings and they\u2019ll be joined by a number of other brands including Lifeblood by\u00a0Love Yer Brain\u00a0that\u2019s co-created with\u00a0Wayne Coyne\u00a0of The Flaming Lips and is a mind-expanding line of elixirs; Klaus, an expertly crafted line of infused mocktails by mixologist Warren Bobrow; Malus, an elevated cider experience; Herbace\u00e9, a wine-inspired botanical-forward drink; Lift, a hemp-infused seltzers line designed for balance and relaxation, to name a few.<\/p>\n Snoop\u2019s Iconic Tonics partners\u2014Harmony Craft Beverages\u2019 Founder\/CEO Evan Eneman and President Jim Baudino\u2014have worked with the hip hop phenomenon for many years and it seems to be a beneficial collab with Casa Snoop. \u201cWe\u2019ve built a trusted relationship with the leadership team at Harmony Craft Beverages for years, and this partnership is a natural next step,\u201d says Tiffany Chin, head of cannabis operations at Snoop Dogg\u2019s ventures. \u201cWith our consumer reach and distribution and their expertise in functional beverages and commitment to quality, we\u2019re poised for exceptional growth.\u201d<\/p>\n As a lifelong obsessive and voracious consumer of music, television and (mostly) quality entertainment, Snoop Dogg blew me away right from the jump with his epic 1993 debut studio album, Doggystyle<\/em> (still one of the greatest LP titles of all time). And ever since then, Snoop has, for the most part, avoided the myriad traps so many performers at the top of the game fall into: offending the ever-offendable populace. In fact, so beloved is Cordozar Calvin Broadus Jr., that only the aforementioned Taylor Swift and Dolly Parton, have entered into the rarefied untouchability airspace he co-inhabits with those queens. In short, who doesn\u2019t<\/em> love Snoop? Then, shockingly, the owner of Death Row Records and featured star at the 2024 Paris Olympics, performed at Donald Trump\u2019s 2025 inauguration, a dramatically stark departure from his 2017 assertion that anyone who performs for \u201cracist\u201d Trump\u2019s inauguration would be an \u201cUncle Tom.\u201d<\/p>\n After losing more than half a million Instagram followers for performing for our 47th president, Snoop took to social media to respond to the fervent\u2014and real\u2014public relations crisis that could have tarnished Snoop\u2019s fairytale, platinum-filled career. \u201cGet your life right, stop worrying about mine,\u201d Snoop said on Instagram. \u201cI\u2019m cool, I\u2019m together\u2026still a Black man, still 100 percent Black.\u201d<\/p>\n Snoop moved past the polarizing moment in typical Snoop fashion: with directness, humor and an endless supply of his patented irresistible charm. I mean, if you\u2019ve ever seen Snoop interact with his sister-from-another-mister, decorating and cooking mogul Martha Stewart, then you know we\u2019re just putty in his hands. He\u2019s funny. He\u2019s smart. He\u2019s authentic. And now, with the help of his buddies at Iconic Tonics, he\u2019s about to be rich. Like, really, really rich. As in stratospheric rich. And it couldn\u2019t happen to a nicer guy.<\/p>\n In the following exclusive, Snoop Dogg talks fame, cannabis and why he has so wholeheartedly embraced the booming functional beverage marketplace. It\u2019s quite a read.<\/p>\n You already know\u2014I don\u2019t follow waves, I make them. I\u2019ve been shaping culture since the jump, and Iconic Tonics<\/em> is no different. We aren\u2019t just launching a drink; we\u2019re entering a whole new lane. Just like I switch up the sound, the style, the business, this is about options. About elevation. About giving people new ways to live and vibe on their<\/em> terms.<\/p>\n With Iconic Tonics<\/em>, we\u2019re bringing a portfolio that flexes big just like I do\u2014not just one can, but multiple. Whether you\u2019re cracking open a Do It Fluid to keep things elevated or sipping on a Doggy Spritz to cool it down, there\u2019s something in here for every kind of moment. We\u2019re talking flavor-forward, functional, hemp-derived THC tonics that let you unwind without the usual side effects. Less hangover, more high-vibe. You know, I\u2019ve always believed in choice, in freedom, in intention. Iconic Tonics is that same energy. We ain\u2019t just bringin\u2019 drinks to the party, we are<\/em> the party, and the afterparty and the recovery, too. It\u2019s not about fitting in\u2014it\u2019s about standing out and feeling good while you do it. So, yeah, we Do it Fluid\u2014and we do it iconic. [Laughs<\/em>]<\/p>\n Nah, that\u2019s not really what we\u2019re doing; we\u2019re moving with purpose, not just pushing product. I\u2019m not in this to stack shelves, I want to build a legacy. Everything I put my name on\u2014every strain, drink, product\u2014it\u2019s gotta stand for something. Quality, consistency and a perfect vibe\u2014that doesn\u2019t happen overnight.\u00a0Look, I\u2019ve been at this a long time, and what I\u2019ve learned is: It\u2019s not about being everywhere fast, it\u2019s about being right when you do show up. That\u2019s what the team and I are focused on. Whether it\u2019s cannabis, hemp, beverages or anything in between, we take our time and make sure it\u2019s right, crafting each drop like it\u2019s a classic track. We need to respect the process if you want something that really lasts. So, if folks feel like the bar is high that\u2019s because we don\u2019t believe in cutting corners. This whole space is still growing and shaping itself and I feel like I need to help guide that. And we\u2019re not trying to dominate, we\u2019re trying to elevate. To give people the kind of choices that fit how they live, chill and celebrate\u2014with intention. The lane\u2019s open for anybody who wanna bring that same care, that same fire.<\/p>\n Every day I wake up is a blessing. I\u2019ve been doing a lot of thinking and creating new music, but yeah, right now, with all the different things I got cooking\u2014the music still banging, the cannabis game strong, now these Iconic Tonics dropping\u2014it\u2019s a good time to be Snoop. I\u2019m feeling blessed, energized, creative and ready for whatever\u2019s next. So, yeah, I\u2019d say the Dogg\u2019s in a good spot and just trying to share the love.<\/p>\n The Voice<\/em> was something else. I\u2019m in my element when I\u2019m on The Voice<\/em>. I love coaching new artists. I went in there just trying to be me, share some wisdom and help these young artists find their voice. But to see them grow and shine? That was a beautiful thing. I felt a real connection with my team and the whole vibe of the show. As for coming back? Watch this space\u2026stay tuned!\u00a0<\/p>\n [Laughs<\/em>] Dead or alive, Richard? I\u2019m gonna assume dead or<\/em> alive. It\u2019s gotta be Willie Nelson, Bob Marley and Rick James. Rick James is the one that created Mary Jane!<\/p>\n [Laughs<\/em>] Heh, that \u201cMartha Stewart\u201d strain would be something special, for sure! It\u2019d have to be classy, smooth and potent\u2014something that gets you feeling good but still able to bake a cake and fold some towels! She\u2019s a real OG so maybe a little bit of that OG flavor with some lemon notes, you know? Definitely something top-shelf, just like Martha.<\/p>\n I\u2019m always lookin\u2019 for new avenues, new ways to connect with people and share my vision. We definitely got our eyes on expanding globally with all my ventures. As for specific industries? I\u2019m interested in anything that promotes wellness, creativity and good vibes. Maybe some gaming, maybe getting deeper into the food and beverage space. The world is my playground, and I\u2019m always looking for the next game to play.<\/p>\n Yeah, sometimes I sit back and think, \u201cDamn, how did this little Long Beach cat get here?\u201d It\u2019s a blessing, for real. I\u2019m grateful for all the love and support I\u2019ve received and all the people who\u2019ve rocked with me through the years. To even be mentioned in the same breath as legends like Dolly and Taylor? That\u2019s humbling, for real. It just makes me wanna keep doing what I do and keep spreading that positive energy and giving back that love.<\/p>\n A force for good, a man who stayed true to himself, spread love and positivity and always kept the party going. He entertained the world, broke down barriers and showed that you can be yourself and still make a difference. And he always kept it real. Oh and also, smoke weed every day\u2014or in the case of Iconic, drink\u2014Ha! <\/em>[Laughs<\/em>]\n<\/p>\n The post GLOBAL EXCLUSIVE: Snoop Dogg Talks Weed, Life And Business<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
There was a moment last year when I was watching The Voice, NBC\u2019s mega successful singing competition show currently airing its 27th season, where I sat there in my darkened living room completely transfixed by what I was witnessing on screen. There, for the entire world to see, was SnoopContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":480,"featured_media":80973,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,85,526,86,239],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/80972"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/480"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=80972"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/80972\/revisions"}],"predecessor-version":[{"id":80974,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/80972\/revisions\/80974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/80973"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=80972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=80972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=80972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/cannabisnow.com\/wp-content\/uploads\/2025\/04\/SNOOPDOG-1.jpeg\")
Snoop, in music, in cannabis and even in your life, you\u2019ve always seemed to be in front of the wave, ahead of the curve. Is this also true with your major, game-changing launch with Iconic Tonics?<\/strong><\/h4>\n
By flooding the zone in this space with myriad options available at once, are you setting the benchmark so high that it\u2019d be difficult for any competitor to match?<\/strong><\/h4>\n
With so many corporate balls in the air right now for you, is this, by far, the best time ever to be Snoop?<\/strong><\/h4>\n
As an avid viewer of The Voice<\/em>, I don\u2019t think there\u2019s ever been a coach, in their inaugural season, who\u2019s had such a profound impact on the show as a whole. What was that experience like for you, and when can the fans expect you back?<\/strong><\/h4>\n
You\u2019re on every celebrity\u2019s list of people they\u2019d like to smoke with. Who are your top three famous folks you\u2019d like to spark up with?<\/strong><\/h4>\n
If you developed a special strain and named it \u201cMartha Stewart\u201d what would that consist of? It would surely be strong, yes?<\/strong><\/h4>\n
If Iconic Tonics\u2019 ambitious national rollout goes perfectly, what\u2019s next on the horizon for your business ventures? Are there industries or global markets you\u2019re particularly paying attention to as a next logical move?<\/strong><\/h4>\n
Do you sometimes take a moment and reflect on how incomprehensibly and impossible the bigness of your amazing life really is? There are very few performers as beloved as you on the planet\u2014probably Dolly Parton, Taylor Swift and you.<\/strong><\/h4>\n
When the ride that is your epic story is winding down many decades from now, how would you like to be remembered? In other words, finish this sentence: \u201cSnoop Dogg is\u2026\u201d<\/strong><\/h4>\n
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\nRead More: GLOBAL EXCLUSIVE: Snoop Dogg Talks Weed, Life And Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"