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The award-winning, hemp-derived cannabinoid brand URB is part of a decade-long story that begins with a man with a mission, Nick Warrender. As URB\u2019s founder and CEO, Warrender has a passion for sharing high-quality hemp products that comes from his own experience with CBD which began in 2015 when he was dealing with an autoimmune disease.<\/p>\n
Inspired by the improvement the cannabinoid had on his quality of life and motivated to share it with others, Warrender introduced CBD to his local community in Kenosha, WI and hasn\u2019t looked back. Now, a decade later, Warrender\u2019s small-scale operation has grown into a publicly traded company and an award-winning, nationally recognized brand.<\/p>\n
URB entered at the dawn of the industry. The brand was one of the first to bring compliant Delta-8 and Delta-9 only products to market, as well as one of the first to release a hydro-extracted live resin vape.Through all URB has been through to get to where it is today<\/a>, including its recent airline-themed rebrand, Warrender\u2019s vision of sharing beneficial and life-changing hemp products with others remains at the heart of the company.<\/p>\n \u2018We\u2019re excited you\u2019re loving the First Class experience with Urb,\u201d says Adam Borson, URB\u2019s marketing director. \u201cWe believe everyone deserves this high-end experience, from our Urb Miles Rewards Program to exclusive travel giveaways\u2014now there\u2019s an even better way to fly high.\u201d<\/p>\n Today, URB offers a variety of products from disposable vapes and cartridges to edibles and flower; all powered by hemp-derived cannabinoids like THCA, Delta 8, and CBG\u2014to name just a few.<\/p>\n The full line-up of products was redesigned for URB\u2019s recent rebrand, which is all airline themed, and honestly, we\u2019ve never seen anything like it. URB executed the vibe of an airline company to a tee. With a simple white and blue color palette, crisp font, and clean lines, the new look of URB pulls off that special meld of refinement and playfulness liken to some of the most beloved airline companies. When we first cracked open our goodies from URB (which were sent over in a travel suitcase) we couldn\u2019t contain our excitement. The entire collection is eye-catching and full of fun puns like the Aerovape, Redeye Skybites, Frequent Flyer Flower, and the Puff Puff Passport.<\/p>\n \u201cOur rebrand gives us the creative freedom to transform the cannabis experience,\u201d Borson says. \u201cThe Urb luggage is a perfect example\u2014offering a stylish, innovative way to enjoy and travel with your gifts.\u201d<\/p>\n All of the products from URB\u2019s rebrand were solid. The two disposable vapes we tried\u2014 the <\/a>Mile High Aerovape<\/a> 420 Max and the Aerovape 710\u2014as well as the Flight Fuel Cartridges, tasted clean and functioned well. The vapes and cartridges are nothing out of the ordinary and we appreciate how compatible and easy to use they are. We were especially pleased with the \u201cFrequent Flyer Flower\u201d which gets high marks from us all around with quality we could see, taste, smell and feel.<\/p>\n The Skybites were terpy and tasty and had a pleasant effect. However, it\u2019s worth noting that the full list of non-active ingredients was hard to find both on the packaging and online. Specifically, we were curious about the dyes used to color the Skybites and feel that information is important to have readily available for consumers. Overall, the quality of URB\u2019s products is apparent, and we\u2019re all stoked to have them for ourselves.\u00a0<\/p>\n Alternate cannabis products or those made from hemp-derived cannabinoids can have a bit of a reputation for being sketchy or low-grade when compared with recreational THC-dominant cannabis. All over the country, and especially in areas where adult-use cannabis is not available, hemp-based products made with cannabinoids like CBD or Delta-8 and 9 are sold in tobacco shops, gas stations, and even grocery stores.<\/p>\n Many brands of hemp products you\u2019ll find in these stores just don\u2019t have the same appeal as those in the recreational cannabis space. Oftentimes, they don\u2019t hit the senses as hard as recreational cannabis can, especially when it comes to flower, and many of them seem to embody a vibe that\u2019s befitting of a gas station or a dimly lit, musky smoke shop\u2014and not in a sexy way.<\/p>\n As the folks over at URB know all too well, the hemp industry has a lot of shaping up to do. Like it says on their website, URB is a company of firsts: They \u201cbuilt the runway for everyone else to fly.\u201d\u00a0 URB has set the standards, buckled its seatbelt, and with this new rebrand, they are cruising to new heights. The quality and sensual appeal of URB\u2019s products along with this new rebrand are the kind of efforts that can redeem the hemp industry and help take it to the next level.<\/p>\n \u00a0\u201cEverything that we\u2019re trying to do is to continue to legitimize the industry,\u201d Warrender told Cannabis Now in a <\/a>Q&A<\/a> a few months ago.<\/p>\n By manufacturing all products in-house and posting current full panel testing and potency results for all products, URB has certainly proven themselves to be a trustworthy brand. In addition to delivering quality products, the URB mission is also focused on education and breaking stigmas. The cannabis plant is full of cannabinoids besides THC. As Warrender said in the Q&A, \u201cthere\u2019s a lot more than just THC when it comes to cannabis.\u201d\u00a0<\/p>\n By focusing on cannabinoids other than THC and creating an attractive and dependable brand ,URB is aiming to bridge stigmatic gaps and widen its reach to consumers.<\/p>\n Interested in trying URB yourself? URB distributes nationally, however delivery is dependent on regulations in each state. Learn more at \u00a0<\/a>https:\/\/urb.shop\/<\/a><\/p>\n\n The post URB Gains Altitude With New Rebrand<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
The award-winning, hemp-derived cannabinoid brand URB is part of a decade-long story that begins with a man with a mission, Nick Warrender. As URB\u2019s founder and CEO, Warrender has a passion for sharing high-quality hemp products that comes from his own experience with CBD which began in 2015 when heContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":15,"featured_media":80170,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1924,50,2635,18110,73,17837],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/80169"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=80169"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/80169\/revisions"}],"predecessor-version":[{"id":80171,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/80169\/revisions\/80171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/80170"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=80169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=80169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=80169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Line-Up:<\/strong><\/h4>\n
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<\/a><\/figure>\nTaking the Industry to New Heights: <\/strong><\/h4>\n
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\nRead More: URB Gains Altitude With New Rebrand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"