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Gia Mor\u00f3n is widely regarded as one of the industry\u2019s leading public relations and communications executives, and for good reason. Always a step ahead, Mor\u00f3n brings a dynamic perspective, an outlook that\u2019s been shaped by her impressive career both in and outside of cannabis.\u00a0<\/p>\n
As founder and CEO of GVM Communications<\/a>, Mor\u00f3n expanded her firm\u2019s work into cannabis and hemp a decade ago, a choice she credits to her time in the financial sector that taught her to be on the lookout for trends and forecasts\u2014to be prepared and always look ahead. This mindset has helped her not only grow her clients\u2019 companies; it\u2019s also helped her advance cannabis reform and set the stage for more business opportunities on a larger scale.\u00a0<\/p>\n \u201cI believe my company is able to be a valuable contributor to the direction of how we see the industry going, but in doing that, we have to support the businesses to get there,\u201d she says.\u00a0<\/p>\n And Mor\u00f3n\u2019s clients aren\u2019t the only ones who\u2019ve recognized just how much they can achieve together. In 2016, she joined Women Grow, the largest professional network for\u00a0women in cannabis and hemp. She went on to serve as the group\u2019s president from 2019-23 and formed a free Cannabis Business Summit Series with Emmanuel Baptist Church in New\u00a0York City\u2014an initiative aimed to educate and engage her local community in cannabis and one that she still operates under GVM Communications.<\/p>\n While Mor\u00f3n\u2019s business acumen is apparent, perhaps equally impressive is her congenial nature and ability to communicate effectively with key stakeholders across industries. She\u2019s worked closely with federal and state agencies, higher education institutions,\u00a0community organizers and more. The list goes on, and it\u2019ll be exciting to see where it goes from here.\u00a0<\/p>\n What\u2019s GVM Communications all about?<\/strong><\/p>\n GVM Communications is really my initials, but it stands for \u201cGreat Visions and Minds Communicating.\u201d That\u2019s the breadth of what I believe we bring to our clients. We add value by helping them see beyond what they can see for themselves as a business, which is why it was always important for me to remain working outside the cannabis industry as well.\u00a0<\/p>\n How did you get into the cannabis sector?\u00a0<\/strong><\/p>\n I launched my company on 4\/20 in 2012 and this was before knowing I would enter the cannabis initiative. I started hearing conversations around cannabis, and my past education taught me this is something I need to pay attention to. It was actually one of my colleagues who said, \u201cInstead of going after a license for retail or cultivation, why don\u2019t you offer the services you currently provide for your other clients?\u201d And so that\u2019s exactly what I did.\u00a0<\/p>\n How has your work outside cannabis helped your weed clients the most?<\/strong><\/p>\n Because as the industry continues to evolve, clients are becoming more sophisticated. Cannabis companies looking to go public benefit from having someone like me who\u2019s comfortable working with investor relations, preparing for earnings, or doing any of the things that publicly traded businesses would have to do. Having my foot in cannabis as well as outside of the industry allows me to remain plugged into what\u2019s happening within the mainstream that I believe I will see in the cannabis industry. It\u2019s proven right so far.<\/p>\n What have you learned by being in both the cannabis and mainstream sectors?\u00a0<\/strong><\/p>\n There\u2019s a natural intersection. Eventually someone is going to ask, \u201cHow do we set weight into a more mainstream setting?\u201d This is no different than asking how traditional markets enter the cannabis industry.\u00a0<\/p>\n You guide your clients in strategy and marketing as well?<\/strong><\/p>\n Absolutely. And I love crisis communications. I come from financial services\u2014I get a thrill out of working on crisis, and I can tell you, you cannot operate in the cannabis industry and not expect a crisis, so it\u2019s a sweet spot for us. But what I get most excited about is the strategy part because there\u2019s so much innovation that happens within this space.\u00a0<\/p>\n What kind of cannabis clients do you have?\u00a0<\/strong><\/p>\n I\u2019ve worked with plant-touching as well as ancillary businesses. We\u2019ve had clients that have been in the canna-tech space; I\u2019ve worked with dispensaries and cultivation. About four companies have gone public. What I love about my clients is that, while they do need our services, I\u2019m also learning so much from them. One of our clients, Leafwell, I\u2019m excited by them because while the everyday person would see them as a patient registration company, they\u2019re so much more than that. They provide phenomenal research, which I think is instrumental to the industry.\u00a0<\/p>\n As the industry matures,\u00a0how is the message around cannabis?\u00a0<\/strong><\/p>\n I do believe I have a professional responsibility to help this industry grow. As a communications professional, I feel like my role goes beyond just my clients, but it should go to my community as well. Overall, I want to continue dismantling the stigma around cannabis and helping people understand that cannabis is medicine and even when consumed socially, how is that any different than alcohol, which is far more damaging, right?\u00a0<\/p>\n What would you say has been your career highlight in cannabis?<\/strong><\/p>\n I think just being smart enough to come into an industry that many feared\u2014entering early because I feel like I\u2019m growing with the industry. Having the opportunity to be a part of early conversations and applying my professional expertise from traditional industries to cannabis. That\u2019s where I\u2019m proud\u2014to see some of the work I\u2019m doing behind the scenes really grow and evolve.<\/p>\n What advice would you offer other women and people of color who are interested in pursuing a cannabis career?<\/strong><\/p>\n For my whole career, I\u2019ve always been the only person of color in the room, and that to me isn\u2019t an achievement. It\u2019s my responsibility to continue inviting more people who look like me, who have my experience, my background, who come from where I come from, and to say, \u201cYes, you can enter an industry like this too. You can be in the rooms like this.\u201d None of this is limited to just me.\u00a0<\/p>\n What keeps you motivated to get up and go to work every day? To keep \u201cfighting the good fight,\u201d if you will.\u00a0\u00a0\u00a0<\/strong>I love the strategy, I do. It\u2019s honestly what inspires me to continue working in the industry. To continue to be innovative in this industry, we must constantly think about the content we\u2019re bringing to the audience. It\u2019s not just the present-day challenges and successes, but it\u2019s also looking at the future. It goes back to my days of financial services\u2014what\u2019s the trend, what\u2019s the outlook? We must continue to push as an industry, to be innovative, to really think about the subject matters that not only matter to date, but that will matter in the next five to ten years<\/p>\n The post The Strategist Talks The Talk<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
Gia Mor\u00f3n is widely regarded as one of the industry\u2019s leading public relations and communications executives, and for good reason. Always a step ahead, Mor\u00f3n brings a dynamic perspective, an outlook that\u2019s been shaped by her impressive career both in and outside of cannabis.\u00a0 As founder and CEO of GVMContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":483,"featured_media":79819,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,17926,85,17504],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/79818"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/483"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=79818"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/79818\/revisions"}],"predecessor-version":[{"id":79820,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/79818\/revisions\/79820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/79819"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=79818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=79818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=79818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Gia](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2025\/01\/GiaSpeaking.jpg\")
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\nRead More: The Strategist Talks The Talk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"