{"id":74422,"date":"2024-04-19T15:20:00","date_gmt":"2024-04-19T23:20:00","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2024\/04\/19\/nz-based-cannabis-clinic-launches-exit-420-campaign\/"},"modified":"2024-04-20T00:45:17","modified_gmt":"2024-04-20T08:45:17","slug":"nz-based-cannabis-clinic-launches-exit-420-campaign","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2024\/04\/19\/nz-based-cannabis-clinic-launches-exit-420-campaign\/","title":{"rendered":"NZ-Based Cannabis Clinic Launches Exit 420 Campaign"},"content":{"rendered":"<\/p>\n

420 is recognized and celebrated by cannabis lovers around the world in all manner of ways. In New Zealand, a leading medicinal cannabis clinic is running a compelling \u201cExit 420\u201d campaign based on a serendipitous road sign. The goal of the campaign, the clinic says, is part of its commitment to destigmatizing medicinal cannabis and championing accessible healthcare solutions nationwide.\u00a0<\/p>\n

Exit 420: Your Journey Starts Here<\/strong><\/p>\n

The Cannabis Clinic, New Zealand\u2019s largest healthcare provider dedicated to providing plant-based medicine, just launched<\/a> the country\u2019s first-ever 420 promotional campaign with nationwide billboards and a compelling video.<\/p>\n

Co-founded by Dr. Waseem Alzaher and Lisa Peterson, the Cannabis Clinic<\/a> is located in the Auckland suburb of Takapuna, which is accessible by leaving the motorway at Exit 420. The campaign slogan \u201cYour journey starts here\u201d is part of the clinic\u2019s broader messaging of starting your journey to a better quality of life with medicinal cannabis.<\/p>\n

\u201cThe Cannabis Clinic\u2019s 420 Day billboards serve as a tongue-in-cheek approach as our head office is based off state highway exit 420 in Takapuna, Auckland,\u201d said Dr. Alzaher in a press release. \u201cAnd no, the building wasn\u2019t strategically purchased because of this; it was a serendipitous event that makes new staff members and clients have a chuckle.\u2019\u2019\u00a0<\/p>\n

According to Alzaher, although 420 is generally an adult-use term, many people who use cannabis medically find that having legal access is a relief for them. \u201cWe bridge the gap for those who are doing things illegally for the right reasons,\u201d he says.\u00a0<\/p>\n

\u2018\u2019The Cannabis Clinic has a pivotal role in reshaping New Zealand\u2019s healthcare landscape; we are breaking down barriers of stigmatization,\u201d said Dr. Alzaher. \u201cOur dedication is to provide quality care to our patients but also highlight the significant strides we\u2019re making in advancing medicinal cannabis accessibility across the nation.\u201d<\/p>\n

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The Video<\/h4>\n

According to a spokesperson for the Cannabis Clinic, the video is multi-purposed: It\u2019s a playful nod in recognition to 420 and cannabis culture and<\/em> it showcases the beauty of Auckland, the city where it\u2019s based. The video is a riff on the opening credits of HBO\u2019s show The Sopranos<\/em>, where protagonist Tony Sporano leaves New York City and travels back to his home in New Jersey. Instead, a well-groomed gentleman spots the Exit 420 billboard and is motivated to make the journey across Auckland\u2019s harbor bridge to the Cannabis Clinic\u2019s location on the North Shore.<\/p>\n

Cannabis In New Zealand<\/h4>\n

Cannabis was marked as an illegal substance in New Zealand since 1927. Legal medicinal cannabis arrived in 2018 with the passing of the Misuse of Drugs (Medicinal Cannabis) Amendment Bill. Two years later, the Medicinal Cannabis Scheme<\/a> came into effect on April 1, 2020.\u00a0<\/p>\n

The number of medicinal cannabis patients in New Zealand continues to climb, with an estimated 266,700 Kiwis now prescribed various products in a range of consumption methods, from flower to oil to gummies.<\/p>\n

\u201cMedicinal cannabis is poised to become an integral component of modern medicine, regardless of differing opinions. We\u2019re working to destigmatize the industry and to create more accessibility,\u201d said Dr. Alzaher<\/a>. \u201cSome clients have faced unjust treatment from society and the healthcare system for seeking prescriptions. It\u2019s our duty to take a professional stance and advocate for the utilization of this natural treatment option to potentially help more Kiwis achieve a better quality of life.\u201d<\/p>\n

On October 17, 2020, New Zealand had the opportunity to become the first country in the world to legalize cannabis via a national public vote<\/a>. The cannabis referendum was held in conjunction with that year\u2019s general election\u00a0on the question of whether to legalize the sale, use, possession and production of adult-use\u00a0cannabis.\u00a0The referendum failed by the smallest of margins: \u201cYes\u201d received 48.83% votes (1,406,973 votes) and \u201cno\u201d received 1,474,635 votes (51.17%).<\/p>\n

The post NZ-Based Cannabis Clinic Launches Exit 420 Campaign<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n


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\nRead More: NZ-Based Cannabis Clinic Launches Exit 420 Campaign<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

420 is recognized and celebrated by cannabis lovers around the world in all manner of ways. In New Zealand, a leading medicinal cannabis clinic is running a compelling \u201cExit 420\u201d campaign based on a serendipitous road sign. The goal of the campaign, the clinic says, is part of its commitmentContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[480,17699,50,16030,99,17700,139,1112],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/74422"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=74422"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/74422\/revisions"}],"predecessor-version":[{"id":74423,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/74422\/revisions\/74423"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=74422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=74422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=74422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}