{"id":74415,"date":"2024-04-19T03:00:10","date_gmt":"2024-04-19T11:00:10","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2024\/04\/19\/brands-and-advocacy-groups-from-aclu-to-kfc-launch-4-20-promotions-to-mark-the-marijuana-holiday\/"},"modified":"2024-04-19T12:45:55","modified_gmt":"2024-04-19T20:45:55","slug":"brands-and-advocacy-groups-from-aclu-to-kfc-launch-4-20-promotions-to-mark-the-marijuana-holiday","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2024\/04\/19\/brands-and-advocacy-groups-from-aclu-to-kfc-launch-4-20-promotions-to-mark-the-marijuana-holiday\/","title":{"rendered":"Brands And Advocacy Groups\u2014From ACLU To KFC\u2014Launch 4\/20 Promotions To Mark The Marijuana Holiday"},"content":{"rendered":"

<\/p>\n

The cannabis holiday 4\/20 is upon us again, and that means a new series of marijuana-themed promotions and campaigns from mainstream corporations that seek to leverage the popularity of the expanding reform movement.<\/p>\n

As cannabis has become more normalized\u2014with nearly half of the states in the U.S. having enacted adult-use legalization at this point\u2014companies and organizations have grown increasingly emboldened to lean into the occasion, including national players such as KFC and Jimmy Johns promoting 4\/20-coded deals.<\/p>\n

It\u2019s starting to get on the nerves of prohibitionists, too. Ahead of 4\/20, the group Smart Approaches to Marijuana (SAM) even put out a call-to-action urging people to reach out to the sandwich company and demand that they pull their $10 \u201cDeliciously Dope Dime Bag\u201d promotion.<\/p>\n

\u201cThis campaign not only sends a poor message to our youth and young adults about drug use, but also ignores the science supporting the dangers of todays\u2019 high potency products,\u201d SAM said, adding that the promotion is a \u201cdisgrace\u201d for the company.<\/p>\n

But in general, most cannabis enthusiasts and reform-friendly companies are just preparing for the holiday, scoping out deals and promoting advocacy initiatives\u2014as has become tradition<\/a>.<\/p>\n

This year\u2019s event also comes amid heightened expectations about federal marijuana reform, as the Drug Enforcement Administration (DEA) works to complete a review into cannabis scheduling under President Joe Biden\u2019s 2022 directive.<\/p>\n

DEA is considered a recommendation from the U.S. Department of Health and Human Services (HHS) to move marijuana from Schedule I to Schedule III of the Controlled Substances Act (CSA), which wouldn\u2019t federally legalize marijuana, but industry stakeholders are eagerly anticipating the potential incremental reform nonetheless.<\/p>\n

Advocates and congressional lawmakers have amplified their push for reform in the days leading up to 4\/20<\/a>, with calls to advance comprehensive legalization, as well as modest proposals to free up banks to work with state-legal marijuana businesses, for example.<\/p>\n

Here\u2019s a look at how companies, organizations and celebs are marking the cannabis occasion:\u00a0<\/strong><\/p>\n

ACLU<\/h3>\n

ACLU is welcoming cannabis reform supporters to buy branded clothing, rolling trays, matches and more that promote an end to marijuana criminalization.<\/p>\n

\u201cWe\u2019re fighting for not only the legalization of marijuana, but also for the repair of decades of past damage,\u201d the civil rights organization said. \u201cEven as marijuana becomes legal or decriminalized in more states, rampant racial disparities still remain and thousands of people are still behind bars for innocuous cannabis charges.\u201d<\/p>\n

\u201cA more just system isn\u2019t possible until all people incarcerated for marijuana are released and criminal records for these offenses are expunged,\u201d it said<\/a>.<\/p>\n

Ben & Jerry\u2019s<\/h3>\n

The ice cream company is well-known for its advocacy around marijuana legalization, and it\u2019s celebrating the culture while promoting reform again this 4\/20.<\/p>\n

Together with the ACLU, Ben & Jerry\u2019s is using the holiday to encourage fans to pressure their state governments to provide clemency for people who\u2019ve been criminalized over marijuana.<\/p>\n

\u201cIt\u2019s not enough to decarcerate people convicted for cannabis-related offenses. To truly achieve cannabis justice, we also have to do what\u2019s necessary to ensure people are no longer haunted by these convictions,\u201d Palika Makam, Ben & Jerry\u2019s U.S. Activism Manager, said<\/a> in a press release. \u201cCountless people are still incarcerated and continue to be burdened by convictions for cannabis-related offenses even in states where cannabis is legal.\u201d<\/p>\n

KFC<\/h3>\n

KFC is launching<\/a> a pop-up shop in Los Angeles on Saturday where adults are invited to try the restaurant\u2019s newly released line of \u201cSaucy Nuggets\u201d and buy limited-edition merchandise centered around the product. Neither the nuggets nor the sauce will be infused with THC, but the event gives a not-so-subtly nod to the munchies cannabis consumers might experience on the holiday.<\/p>\n

Jimmy John\u2019s<\/h3>\n

As mentioned above, the sandwich company is rolling out a prohibitionist-disapproved $10 deal called the \u201cDeliciously Dope Dime Bag.\u201d<\/p>\n

\n

something dope just dropped \"🫳\"\u200b<\/p>\n

celebrating the highest of all holidays starting today. pic.twitter.com\/zDBkl6qEbh<\/a><\/p>\n

\u2014 Jimmy John\u2019s (@jimmyjohns) April 16, 2024<\/a><\/p>\n<\/blockquote>\n

\n

Meanwhile, prohibitionists at SAM say it\u2019s inappropriate for a \u201cfamily brand\u201d to latch onto cannabis culture and is asking<\/a> its supporters to pressure the company to drop the campaign.<\/p>\n

Popeyes<\/h3>\n

The chicken chain is offering a $4.20 Chicken Sandwich deal and Munchies Menu at participating U.S. restaurants.<\/p>\n

\n

420 is everywhere this week\u2026like in this post\u2026and on our app: our chicken sandwich is only $4.20 until 4\/20 \"👀\"
At participating U.S. restaurants. pic.twitter.com\/AtzmzepIqD<\/a><\/p>\n

\u2014 Popeyes (@Popeyes) April 15, 2024<\/a><\/p>\n<\/blockquote>\n

\n

&pizza<\/h3>\n

The company has been offering daily deals in the week leading up to 4\/20, including offering some items for $4.20 while giving discounts of $4.20 off others.<\/p>\n

\n

\"🎶\"On the 4th Daze of Stonemas @andpizza<\/a> gave to me\"🎶\"\u2026.<\/p>\n

$4.20 any knots!<\/p>\n

This offer drops in wallets at 11am EST today (4\/17\/24) to all members of the Dead Presidents Club!<\/p>\n

Not a member yet, ACT QUICK! Sign up by 10:59am EST. #linkinbio<\/a> #deadpresidentsclub<\/a> #dazeofstonemas<\/a> pic.twitter.com\/pxxrD9GR1R<\/a><\/p>\n

\u2014 &pizza (@andpizza) April 18, 2024<\/a><\/p>\n<\/blockquote>\n

\n

Rockstar Games<\/h3>\n

Rockstar is offering in-game deals for 420-themed bonuses for Grand Theft Auto players.<\/p>\n

\n

Celebrate 4\/20 in GTA Online this week, with bonuses on Short Trips and Biker Business Sales.<\/p>\n

Plus, get 2X GTA$ for supplying Street Dealers, keep it green by accessorizing with 4\/20-themed freebies, and more: https:\/\/t.co\/60rhnjRw7J<\/a> pic.twitter.com\/dxKGSBJyav<\/a><\/p>\n

\u2014 Rockstar Games (@RockstarGames) April 18, 2024<\/a><\/p>\n<\/blockquote>\n

\n

Pizza Pizza<\/h3>\n

The company if offering a special \u201cpre-roll\u201d product it says is \u201c0% cannabis\u201d yet \u201c100% delicious.\u201d<\/p>\n

\n

Zippo<\/h3>\n

The lighter company is seeking to honor 4\/20 and elevate the smoking game with its new \u201c20th of April Collection\u201d of sophisticated lighters.<\/p>\n

\u201cAt Zippo, we understand that cannabis enthusiasts want accessories that reflect their personality and desire to live with confidence,\u201d says Lucas Johnson, associate vice president of global marketing at Zippo, said<\/a>. \u201cWith the \u201920th of April Collection,\u2019 we want to embrace the spirit of the holiday but offer a range of lighters that combines practicality with premium quality. These are lighters you would be equally proud to use as to display on your coffee table or bookshelf.\u201d<\/p>\n

Morgenstern\u2019s Finest Ice Cream<\/h3>\n

The famous New York ice cream shop Morgenstern\u2019s has teamed up with the cannabis delivery business Doobie to give away a limited-edition treat called \u201cDoobie Scoobie Snacks\u201d to mark the marijuana holiday.<\/p>\n

\u201cThis collaboration with Morgenstern\u2019s is a celebration of how far the cannabis industry has come and where it\u2019s headed,\u201d Jessica Powell, Doobie\u2019s co-founder, said<\/a>. \u201cBringing cannabis together with New York\u2019s famous food scene on such a notable scale for 420 shows societal norms are evolving. We wanted to pay homage to classic munchies while crafting a flavor that combines great taste with a touch of playfulness, perfect for cannabis enthusiasts and ice cream lovers alike.\u201d<\/p>\n

\n

Marijuana Rolling Paper Company Seeks Content Creator To \u2018Get Paid To Smoke Weed\u2019 For $70,420 Salary<\/a><\/p>\n<\/blockquote>\n

\n

The post Brands And Advocacy Groups\u2014From ACLU To KFC\u2014Launch 4\/20 Promotions To Mark The Marijuana Holiday<\/a> appeared first on Marijuana Moment<\/a>.<\/p>\n


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The cannabis holiday 4\/20 is upon us again, and that means a new series of marijuana-themed promotions and campaigns from mainstream corporations that seek to leverage the popularity of the expanding reform movement. As cannabis has become more normalized\u2014with nearly half of the states in the U.S. having enacted adult-useContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":458,"featured_media":74416,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[99,18],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/74415"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/458"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=74415"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/74415\/revisions"}],"predecessor-version":[{"id":74417,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/74415\/revisions\/74417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/74416"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=74415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=74415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=74415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}