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The Benzinga Cannabis Capital Conference, one of the premiere cannabis capital events in the US, attracts over 5,000 participants annually. On February 22, it debuted its \u201cCannabis Market Spotlight: California\u201d event in Los Angeles. As part of the Cannabis Market Spotlight series, this localized event connected industry leaders, facilitating collaboration and offering insights into investment opportunities in the Golden State.<\/p>\n
\u201cCalifornia stands as a pivotal market in the cannabis sector, rightfully earning its nickname as the Golden State,\u201d said Javier Hasse, head of content at Benzinga. \u201cThe decision to extend our offerings, including our content, partnerships and networking opportunities to California, comes at an opportune time as it plays a critical role in directing the worldwide cannabis discourse.\u201d<\/p>\n
Hosted at Bioscience LA in Culver City, the event showcased industry innovation<\/a> in California, renowned for being one of the most dynamic, influential and competitive markets in the cannabis space. Tickets to the event were in high demand, with a waitlist reportedly exceeding venue capacity.<\/p>\n \u201cCannabis Market Spotlight: California\u201d was a great gathering of California operators and investors. The state has a wonderful heritage of cannabis grown up and down the state,\u201d said Emily Paxia, co-founder of Poseidon Investment. \u201cFantastic brands and products are born in California, often driving influence nationwide. It was clear that leadership is ready to continue to fight to see this market come around. The passion around putting the regulated market back on a growth trajectory was palpable and inspiring.\u201d<\/p>\n With structured sessions and networking mixers, attendees experienced valuable interactions that could lead to significant business breakthroughs. Executives from prominent cannabis brands such as Cann, TerrAscend and Old Pal, alongside investors from Mindset Capital and Poseidon Investment Management, shared their valuable insights into the volatile market.<\/p>\n Panels covered key topics pertinent to the California market, including strategies for market domination, conversion of illicit market consumers and insights into the capital markets of California cannabis.\u00a0<\/p>\n In particular, the panel \u201cExercising Discipline: How to Maximize Profitability in Retail,\u201d led by Ricardo Baca<\/a> of Grasslands, received rave reviews for the information provided on the retail and customer experience trends, offering best practices for maximizing profitability in the cannabis retail sector.<\/p>\n Los Angeles-based cannabis PR and marketing expert Alice Moon<\/a> says some likened the event\u2019s energy to \u201cthe good old days\u201d of California\u2019s cannabis sector. \u201cBenzinga gathered the best of the best in the industry for a day-long event that was surely splendid,\u201d she said. \u201cThe event venue was perfect, with a blend of indoor and outdoor space to truly enjoy the SoCal weather. I saw familiar faces and heard from someone that this event was like \u2018the good old days of California Cannabis.\u201d<\/p>\n Moon and Steve Council, founder of Council Collective<\/a>, a high-level cultivation consulting company, discussed the power of personal branding on social media to drive business results in her fireside chat. \u201cWe spoke to our favorite platforms, mine being LinkedIn and his being Instagram and why growing your personal page can benefit a business page,\u201d Moon said. \u201cOverall, I\u2019m very excited to see where Benzinga takes this event series. It was one of the best conferences I had attended in a long time.\u201d\u00a0<\/p>\n The panel \u201cEffective Strategies to Convert Illicit Market Consumers\u201d covered strategies and solutions to transition consumers from the illicit market to the legal market, addressing economic challenges and opportunities. Speakers included Wesley Hein, Matt Krishnamachari, Anthony Alegrete, Bill Levers and Elliot Lewis.<\/p>\n \u201cOne of the things we discussed on our panel was the main issue in converting consumers from the \u2018traditional market\u2019 to legal channels of purchasing cannabis is money, plain and simple,\u201d said Bill Levers of Beard Bros Pharms<\/a>. \u201cThe over-regulation, over-taxation and extremely high barriers to entry have products that are in the legal supply chain priced at double or more from your friendly neighborhood dealer with cannabis in a sandwich bag. The solution is simple and it lies in the pricing. Governments need to stop thinking of cannabis taxes as a cure-all for society\u2019s woes and treat the industry just like any other industry with fair tax rates so businesses can survive.<\/p>\n \u201cOne of my takeaways from the event\u2014and our panel in particular\u2014was Elliot Lewis\u2019s mic drop,\u201d Levers continued. \u201cIf you haven\u2019t seen it, you should; it\u2019s all over social media<\/a>. I have said several times since the event that this will be Benzinga\u2019s most memorable panel discussion ever.\u201d<\/p>\n The day concluded with a cocktail hour, allowing attendees to network with industry veteran Tommy Chong.<\/p>\n \u201cBenzinga is incredibly grateful to all of the attendees and participants of our first-ever, state-focused cannabis event,\u201d Elliot Lane, Benzinga\u2019s senior vice president of event partnerships, said about the Cannabis Market Spotlight: California event. \u201cWe flew past initial expectations for this event, which showcases the sheer willpower and desire of California cannabis leaders to build a successful and collaborative industry. We can\u2019t wait to come back to California and hear more about the incredible innovation in this market.\u201d\u00a0<\/p>\n Don\u2019t miss the Benzinga Capital Conference: Cannabis \u2013 Spring 2024 in Hollywood, FL.<\/a>, April 16-17.<\/p>\n The post Benzinga Cannabis Market Spotlight Launches in Los Angeles<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
The Benzinga Cannabis Capital Conference, one of the premiere cannabis capital events in the US, attracts over 5,000 participants annually. On February 22, it debuted its \u201cCannabis Market Spotlight: California\u201d event in Los Angeles. As part of the Cannabis Market Spotlight series, this localized event connected industry leaders, facilitating collaborationContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":15,"featured_media":73174,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16147,17076,1335,148,50,1483,6838,3835,17641,235,69],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/73173"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=73173"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/73173\/revisions"}],"predecessor-version":[{"id":73175,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/73173\/revisions\/73175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/73174"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=73173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=73173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=73173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Cannabis](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2024\/03\/Cannabis-Capital-Seed-to-Sale.jpg\")
<\/a>An Opportunity to Connect and Reflect<\/h4>\n
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\nRead More: Benzinga Cannabis Market Spotlight Launches in Los Angeles<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"