{"id":70527,"date":"2023-11-27T04:20:00","date_gmt":"2023-11-27T12:20:00","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2023\/11\/27\/women-of-influence-rosie-mattio\/"},"modified":"2023-11-29T19:45:43","modified_gmt":"2023-11-30T03:45:43","slug":"women-of-influence-rosie-mattio","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2023\/11\/27\/women-of-influence-rosie-mattio\/","title":{"rendered":"Women of Influence: Rosie Mattio"},"content":{"rendered":"<\/p>\n<p>As founder of MATTIO Communications, the largest cannabis-focused marketing and public relations agency in North America, Rosie Mattio is considered a powerhouse PR person.\u00a0<\/p>\n<p>Since launching the firm as a one-woman operation in 2004, Mattio has redefined conversations around the emerging industry by garnering global media coverage in mainstream publications for clients, including the first cannabis article ever published in <em>Oprah Magazine<\/em>. \u00a0<\/p>\n<p>Mattio has worked in the cannabis space since launching her company nearly two decades ago and says time has given her an excellent vantage point of the industry.<\/p>\n<p>\u201cI\u2019ve seen it all: the good, the bad, the wins and losses,\u201d Mattio says. \u201cMy team and I have seen incredible innovation and the birth of companies, ideas and markets. I\u2019ve also grown up in the industry alongside the founders leading the way. This viewpoint allows me to understand the many nuances of what makes the industry tick.\u201d<\/p>\n<p>Mattio says she\u2019s committed to investing time and resources to support minority-owned businesses while raising awareness for social justice. As for the state of the cannabis industry, she says it\u2019s been a \u201crough ride\u201d over the last year or so, replete with turbulent market conditions and a lack of reform in Washington, DC.\u00a0<\/p>\n<p>\u201cDespite this, our firm sees this patch as a moment in time: It\u2019s a \u2018when\u2019 and not an \u2018if\u2019 scenario for cannabis to be part of mainstream culture as a true CPG product,\u201d she says.<\/p>\n<p><em>This story was originally published in issue 48 of the\u00a0<a href=\"https:\/\/cannabisnow.com\/subscribe\">print edition<\/a>\u00a0of Cannabis Now. Read it now on the Cannabis Now\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/cannabis-now\/id662121602\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes app<\/a>.<\/em><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\/women-of-influence-rosie-mattio\/\">Women of Influence: Rosie Mattio<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\">Cannabis Now<\/a>.<\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/cannabisnow.com\/women-of-influence-rosie-mattio\/\" target=\"_blank\" rel=\"noopener\">Women of Influence: Rosie Mattio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As founder of MATTIO Communications, the largest cannabis-focused marketing and public relations agency in North America, Rosie Mattio is considered a powerhouse PR person.\u00a0 Since launching the firm as a one-woman operation in 2004, Mattio has redefined conversations around the emerging industry by garnering global media coverage in mainstream publications<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2023\/11\/27\/women-of-influence-rosie-mattio\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,17331,85,6536,17360,17503,17504,17078,510,4229,5429,1319,17223],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/70527"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=70527"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/70527\/revisions"}],"predecessor-version":[{"id":70528,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/70527\/revisions\/70528"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=70527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=70527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=70527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}