When the world\u2019s most famous hip-hop star and successful businessman, actor and cannabis activist personally taps you to launch his highly anticipated new brand, chances are it\u2019s because you\u2019re the best. And make no mistake, Tiffany Chin is precisely that. Ask Snoop about his head of cannabis ventures at his new Death Row Cannabis brand.\u00a0<\/p>\n
Chin\u2019s career took off in earnest more than a decade ago with an internship at Snoop\u2019s entertainment management agency, Stampede, which was founded by fellow University of Pennsylvania\u2019s Wharton School grad Ted Chung. \u201cPeople who graduate from my university usually go into banking or consulting; they don\u2019t go to Los Angeles and pursue an entertainment career,\u201d Chin says, who holds a B.S. in Economics from the same prestigious Ivy League institution. \u201cMy boss went to the same school, so for lack of a better term, you could call it \u2018distant educational nepotism.\u2019\u201d<\/p>\n
It was a bit of a gamble for both sides, but Chin quickly proved her business chops and moved up to the role of business development manager at Stampede. Her love of cannabis and its culture also played in her favor. \u201cNo one in the company had the business acumen and education I had while also smoking cannabis every day,\u201d Chin says. \u201cNo one understood the culture and could keep up when it came to blunts, jays, vapes, edibles\u2014all that stuff.\u201d\u00a0<\/p>\n
Chin is the first to admit her hesitancy in accepting the role, as she didn\u2019t want to be pigeonholed at the start of her career. Plus, cannabis was only legal for adult use in two states. \u201cI didn\u2019t really understand what the trajectory of this industry would look like,\u201d Chin says. \u201cLuckily for me, I stayed.\u201d\u00a0<\/p>\n
Most recently, Chin, along with her team, including legendary west coast legacy cultivator AK and Snoop\u2019s long-time producer, Shaggy, launched Death Row Cannabis<\/a>. Chin says the move comes as a full-circle moment for Snoop, who in 2022 purchased the Death Row Records label\u2014where he was first signed as a young artist. At the time, Chin was taking a hiatus from cannabis to become a mom and work with tech start-ups. Chin remembers Snoop telling her he\u2019d purchased the Los Angeles-based record label, texting her to say, \u201cIt\u2019s mine.\u201d<\/p>\n While Chin has noticed more women stepping into influential roles since returning from her hiatus, she says she\u2019s still not seeing enough women who are true decision makers, holding positions including legal counsel, marketing experts or operation consultants. Women, in general, are what I like to call \u2018CPOs\u2019 or the \u2018chief purchasing officers\u2019 of most households,\u201d Chin says. According to multiple sources, women make 80 percent of household purchasing decisions on average. Chin says, in cannabis, it\u2019s not quite as high\u2014more like around 60 percent. Yet, when you look at the people who constitute the organizations, the retailers, the facilities and grows, the majority are men.\u00a0<\/p>\n To some extent, Chin believes that gender bias still exists within the industry and says that ideally, there would be more female CEOs and presidents running businesses and creating value, as women are proven to be more effective in running businesses. \u201cThere\u2019s a Harvard Business Review<\/em> article called \u201cResearch: Adding Women to the C-Suite Changes How Companies Think<\/a>\u201d that states women run more efficient businesses, just as much as men; they\u2019re more risk-seeking in terms of wanting to take actions that may or may not be proven to help their bottom line; and they also end up resulting in more socially responsible business as well,\u201d Chin says.<\/p>\n When it comes to the future of cannabis, Chin wants to see more women in those high-power, decision-making roles\u2014\u201cnot just \u2018You\u2019re our CMO and here\u2019s a budget,\u2019 but rather, \u2018What\u2019s the budget and how can I affect that change and position it in places where I think it will be most effective?\u201d she says, adding that it often starts with having the confidence to speak up and stand up for yourself. \u201cI\u2019d love to see more women, not just near the top, but at<\/em> the top, to really affect meaningful changes\u2014not just for women, but for everybody.\u201d \u00a0<\/p>\n This story was originally published in issue 48 of the\u00a0print edition<\/a>\u00a0of Cannabis Now. Read it now on the Cannabis Now\u00a0iTunes app<\/a>.<\/em><\/p>\n The post Tiffany & Co.<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
When the world\u2019s most famous hip-hop star and successful businessman, actor and cannabis activist personally taps you to launch his highly anticipated new brand, chances are it\u2019s because you\u2019re the best. And make no mistake, Tiffany Chin is precisely that. Ask Snoop about his head of cannabis ventures at hisContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":234,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[148,50,16754,85,6536,239,17363,510,4229,5429,1319,6538,17223],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/67708"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=67708"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/67708\/revisions"}],"predecessor-version":[{"id":67709,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/67708\/revisions\/67709"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=67708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=67708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=67708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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