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Celebrated cult accessories designer Brett Heyman creates the beau monde of bongs with her luxury cannabis lifestyle brand, Flower by Edie Parker. The former director of public relations at Gucci fuses flower with fashion to create a range of covetable cannabis accouterments that look equally at home in an art gallery as they do on your coffee table.\u00a0<\/p>\n
Heyman launched Flower in 2019 as a natural expansion for her successful Edie Parker<\/a> handbag and homewares brand. The two are synergistically united in their \u201clove of fashion, flower and fun.\u201d<\/p>\n Heyman\u2019s casual cannabis consumption began in a hazy daydream on the beaches of Los Angeles with high school friends. She confesses that she \u201cdidn\u2019t love it.\u201d In fact, it wasn\u2019t until Heyman met her husband in her twenties that her passion for the plant blossomed. She says her \u201crelationship with cannabis changed as an adult. I grew up in California and I\u2019d go to dispensaries when I\u2019d go back and visit,\u201d Heyman says. \u201cI couldn\u2019t believe how beautiful everything was. When we were thinking about expanding the business in 2015, a traditional path would\u2019ve been shoes or something in fashion. But it just wasn\u2019t interesting to us.\u201d<\/p>\n Cannabis, however, kept coming up as something Heyman and her team did find interesting. The logical step was to create a range of design-forward acrylic, ceramic and hand-blown glass cannabis accessories reflecting the brand\u2019s ethos: \u201cexciting and colorful; to be displayed and gifted; and surprise and delight,\u201d she says.<\/p>\n During the R&D phase, Heyman says she realized that the actual flower in jars on the shelves in dispensaries didn\u2019t speak to her. She has since partnered with several multiple state operators (MSOs) to bring a line of beautifully considered, on-brand flower products, including pre-rolls, vape pens and jarred eighths to market in Illinois, Massachusetts<\/a>, New Jersey, Maryland, Missouri and Ohio. While the Edie Parker boutique in Manhattan is home to the Flower accessory collection, THC products aren\u2019t currently available due to New York\u2019s dispensary and licensing laws.<\/p>\n The latest product launch from Flower echoes Heyman\u2019s drive to create elevated experiences while speaking to Edie Parker\u2019s heritage as an evening bag brand. The cute, clever and covetable Burn Bag features a slinky crossbody chain and a high-shine structured body. It also features the brand\u2019s ubiquitous \u201cWeedie Parker\u201d print Heyman says that\u2019s seen in the wallpaper at the Manhattan boutique. But the real showstopper of this must-have bag is the \u201ccleverly integrated retractable lighter holster that keeps the blaze close to home.\u201d\u00a0<\/p>\n For Heyman, cannabis is about \u201chaving a good time\u201d and enhancing life\u2019s pleasures. \u201cMy best relationship with cannabis is for sex, for sleep, to take walks,\u201d she says. \u201cIt makes those intimate moments so much better. I like cannabis at home much more than at a party.\u201d While she appreciates that many women use cannabis for medical reasons\u2014including to alleviate pain caused by menstrual cramps\u2014the revolutionary idea behind Flower by Edie Parker is that it\u2019s OK to get high and enjoy yourself. Imagine that.<\/p>\n \u201cWe\u2019re happy that cannabis does all these great things for you,\u201d Heyman says. \u201cBut that\u2019s not why we like cannabis\u2014we like it for a good time. We don\u2019t care if we roll a perfect joint. Come on in, have some fun with us and get high. That\u2019s where we think we add value and what we\u2019re saying that\u2019s different.\u201d<\/p>\n This progressive philosophy is reflected in Heyman\u2019s strive for continued innovation in the cannabis space, which she believes to be \u201creally important\u201d\u2014especially with all the disparity of rules and regulations between states. One fellow woman of influence Heyman particularly looks up to is Imelda Walavalkar from Pure Beauty. \u201cI really admire how Imelda sits within cannabis and culture,\u201d Heyman says. \u201cShe\u2019s done such a great job of having cultural conversations with cannabis. There are a lot of copycats in cannabis and a lot of non-original thinking so when I see someone such as Imelda, I\u2019m just like, \u2018Yes, you\u2019re amazing. You\u2019re doing so well. And we love you.\u2019\u201d<\/p>\n Heyman\u2019s experience puts her in a position to offer words of wisdom to other women thinking about getting into the space, but she still calls it \u201ctricky.\u201d<\/p>\n \u201cPart of me is so excited every day because we\u2019re really at the beginning of something that\u2019ll be so meaningful, significant and everywhere,\u201d Heyman says. \u201cCannabis, as a business, as a tax and revenue and job creator, is going to be so important. I don\u2019t like to talk about the health and wellness aspect, but it exists. This is a magical plant, so part of me is so thrilled to be here early. However, another part of me is like, my God, we really<\/em> underestimated the resistance from the government, special interest groups and lobbyists. Not being able to use a credit card still, having no banking access and not having interstate commerce are very real obstacles. Getting into this business is beyond frustrating, capital intensive and really hard. But, as I said, it\u2019ll also be major and exciting. So, I\u2019m not saying don\u2019t; I\u2019m just saying be careful and safe.\u201d<\/p>\n And, as always, definitely be stylish.<\/p>\n This story was originally published in issue 48 of the\u00a0print edition<\/a>\u00a0of Cannabis Now. Read it now on the Cannabis Now\u00a0iTunes app<\/a>.<\/em><\/p>\n The post Brett Heyman\u2019s Colorful World<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
Celebrated cult accessories designer Brett Heyman creates the beau monde of bongs with her luxury cannabis lifestyle brand, Flower by Edie Parker. The former director of public relations at Gucci fuses flower with fashion to create a range of covetable cannabis accouterments that look equally at home in an artContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":234,"featured_media":67513,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17358,148,50,111,17359,85,17360,208,420,510,4229,5429,1319,17223],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/67512"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=67512"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/67512\/revisions"}],"predecessor-version":[{"id":67514,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/67512\/revisions\/67514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/67513"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=67512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=67512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=67512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Brett](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2023\/08\/Edie-Parker-Still-Lives.jpg\")
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\nRead More: Brett Heyman\u2019s Colorful World<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"