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For a few chaotic days this week, the city of Berlin found itself utterly inundated with the gift of hemp. Was it divine intervention? Not quite. Instead, it was the result of a clever publicity stunt orchestrated by the CEO and founder of hemp footwear brand 8000Kicks, Bernardo Carreira.<\/p>\n
Carreira and 8000Kicks are currently promoting their newest product: WEEDO<\/a>. The limited-edition shoes are made from premium ground hemp flower\u2014500g per shoe, to be exact. The company collaborated with Royal Queen Seeds and Nisiseltor Studio<\/a> to create 100 pairs of\u00a0the unique footwear. Billed by the brand as the world\u2019s first cannabis-infused sneakers, it\u2019s perhaps not a huge shock that a company willing to develop such a unique concept would also choose to embark on an equally daring publicity campaign.<\/p>\n Five months in the making, the ploy found Carreria and his team dashing across Berlin while the city slept. Their goal? Adding a touch of extra green at the entrances to popular train stations, churches, universities, hospitals and more in the form of 500 industrial hemp plants.<\/p>\n While industrial hemp is perfectly legal to grow and possess in Germany, it\u2019s also admittedly easy to confuse the plant with its still-illicit, THC-bearing cousin. That helps to explain the flurry of folks who, upon finding these plants, opted to take them back home with them. It also sheds light on why Carreira found himself waking up to a knock on his door from local law enforcement one morning this week.<\/p>\n \u201cThat was when things became less fun,\u201d he said [laughs<\/em>].<\/p>\n Speaking with Cannabis Now <\/em>exclusively, Carreira emphasized that his brush with the police was but an unpleasant coda to an otherwise highly successful activation.<\/p>\n \u201cIt was very worth it,\u201d Carreira says. \u201cBerlin is our main city in Europe. It\u2019s a super competitive city. There\u2019s a lot going on and it has a massive youth culture and vibe, so we knew we\u2019d need something crazy and wild to get everyone\u2019s attention.\u201d<\/p>\n For Portuguese-American company 8000Kicks, the way to really make a statement was to \u201cfill Berlin up with weed,\u201d per Carreira.<\/p>\n To execute this vision, the company placed a bulk order of vases and reserved a sizeable chunk of a hemp field near to Berlin. A lack of rain delayed the initial timeline for the campaign, so to expedite the project, four artificial stand-in plants were incorporated as well. The resulting footage filmed by 8000Kicks shows team members dropping plants across the city, including at area newspaper offices as well as at TV and radio stations.<\/p>\n \u201cWe received a lot of encouragement and enthusiasm,\u201d Carreira said. \u201cPeople were going crazy taking pictures of these plants everywhere in Berlin.\u201d<\/p>\n Though he was forced to take a trip down to the police station, Carreira shared that he ultimately faced no legal troubles. Instead, he sees the verdict he received as he stood before a judge later that day as generously lenient, if unmistakable in its tenor.<\/p>\n \u201cThe judge said, \u2018Your campaign is over. Get your plants off the streets and get the fuck out of Germany!\u2019\u201d<\/p>\n Carreira confirmed that he intends to heed that advice right away\u2014though it certainly won\u2019t be with his tail between his legs.<\/p>\n \u201cYes, I\u2019m ready to come home,\u201d he said. \u201cBut I\u2019m also very proud of what we accomplished. The weed revolution is already happening in Germany, so we\u2019re perhaps just a bit early, but the response we saw shows that they are ready and eager for more.\u201d<\/p>\n \u201cThe incident involving our friend Bernardo and 8000Kicks is but another high-profile example of how urgent and necessary the destigmatization of cannabis remains globally,\u201d says Shai Ramsahai, Royal Queen Seeds CEO. \u201cWe couldn\u2019t be prouder to be partners with 8000Kicks and join them in taking this fight on together. Yes, of course there remains any number of serious challenges around the world in both the cannabis industry and beyond. Celebrating the plant and eradicating the persistent misinformation and stigma attached to its enjoyment is among the easiest and most important achievable goals.\u201d<\/p>\n In the interim, Berliners will now know precisely which hemp sneakers to seek out when it comes to showing their weed team spirit.<\/p>\n The post 8000Kicks Publicity Stunt Raises Hemp Awareness in Berlin<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
For a few chaotic days this week, the city of Berlin found itself utterly inundated with the gift of hemp. Was it divine intervention? Not quite. Instead, it was the result of a clever publicity stunt orchestrated by the CEO and founder of hemp footwear brand 8000Kicks, Bernardo Carreira. CarreiraContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":380,"featured_media":67085,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17113,3232,50,137,296,17118],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/67084"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=67084"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/67084\/revisions"}],"predecessor-version":[{"id":67086,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/67084\/revisions\/67086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/67085"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=67084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=67084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=67084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"8000Kicks](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2023\/07\/8000Kicks-WeedSneakers.jpg\")
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\nRead More: 8000Kicks Publicity Stunt Raises Hemp Awareness in Berlin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"