The Kansas City Royals formed a new partnership with a cannabis brand to promote education about the potential therapeutic benefits of CBD\u2014the second Major League Baseball (MLB) team to do so.<\/p>\n
The Missouri-based team announced on Tuesday that it has joined forces with Pure Spectrum CBD, a company that produces hemp-derived cannabidiol products like oils and gummies. This is the second MLB team to embrace the cannabis space, coming just two months after the Chicago Cubs teamed up with the CBD sparkling beverage brand<\/a> MYND DRINKS.<\/p>\n MLB itself announced its league-wide partnership with a popular CBD brand last year<\/a>. Charlotte\u2019s Web Holdings, one of the most recognizable hemp-derived CBD companies in the country, signed the deal with league to become the \u201cOfficial CBD of MLB.\u201d<\/p>\n \u201cThe Kansas City Royals are proud to be just the second MLB team to form a partnership with a company like Pure Spectrum,\u201d Sarah Tourville, the team\u2019s executive vice president and chief commercial & community impact officer, said in a press release. \u201cFor this organization, this opportunity gives us a chance to support a brand with Kansas City ties and to educate the community on the benefits of CBD.\u201d<\/p>\n Pure Spectrum has spent the last several years establishing itself within the athletics arena, sponsoring the CrossFit Games in 2018 and partnering with U.S. Olympic governing bodies like USA Triathlon and USA Weightlifting.<\/p>\n \u201cAs someone who grew up in Kansas City, this partnership with the Kansas City Royals is more than a \u2018dream come true\u2019 for me,\u201d Pure Spectrum CEO Dan Huerter said. \u201cTo be able to work with such an iconic organization and to be a part of promoting health and wellness in my hometown community is an incredible honor.\u201d<\/p>\n \u201cOur partnership with the Royals represents a monumental step forward for the entire industry and illustrates just how far we\u2019ve come,\u201d he said.<\/p>\n The\u00a0Pure Spectrum and Royals partnership launched with the grand opening of a new \u201cPure Spectrum Lodge\u201d at Kauffman Stadium last Friday<\/p>\n \u201cEquipped with fans and misters, the space is designed to give fans a place to relax and watch the game while learning about the positive effects of CBD,\u201d the company\u2019s press release says. Pure Spectrum also served as the presenting partner of Yoga Day at the stadium on Sunday and will be the presenting partner for Ag Night on August 1.<\/p>\n MLB said last year that individual teams could\u00a0start selling partnerships to cannabis companies<\/a>. In order to do so,\u00a0a prospective business\u2019s products must be certified by NSF International, a consumer safety and product-testing organization that sports leagues use, and the club must also receive authorization from the MLB commissioner\u2019s office.<\/p>\n The league has been among the more progressive professional sports organizations in the U.S. when it comes to cannabis, standing out among other leagues as more willing to respond to the changing marijuana policy landscape.<\/p>\n For example, it clarified in a memo in 2020 that\u00a0players will not be punished for using cannabis<\/a>\u00a0while they aren\u2019t working, but they can\u2019t be personally sponsored by a marijuana company or hold investments in the industry.<\/p>\n The league also said at the time that it was teaming with NSF International to analyze and certify legal, contaminant-free CBD products in order to allow teams to store them on club premises.<\/p>\n The update built upon MLB\u2019s decision in 2019 to\u00a0remove cannabis from the league\u2019s list of banned substances<\/a>. Before that rule change, players who tested positive for THC were referred to mandatory treatment, and failure to comply carried a fine of up to $35,000. That penalty is now gone.<\/p>\n The policies are the result of negotiations between MLB and its players union. Both parties agreed to approach the league\u2019s drug policy with an\u00a0emphasis on treatment rather than penalties<\/a>. Players who test positive for opioids or cocaine, for example, will be penalized only if they refuse treatment.<\/p>\n A number of athletic governance bodies have recently relaxed rules around cannabinoids as laws change and medical applications become more widely accepted.<\/p>\n The National Basketball Association (NBA), for example, is removing player drug testing requirements for THC<\/a>, while allowing players to passively invest in the industry. However, players will not be able to promote marijuana companies, contrary to early reports about the deal with the players union.<\/p>\n Nevada sports regulators recently voted to\u00a0send a proposed regulatory amendment to the governor<\/a>\u00a0that would formally protect athletes from\u00a0being penalized over using or possessing marijuana<\/a>\u00a0in compliance with state law.<\/p>\n UFC announced in 2021 that they would no longer be punishing fighters over positive marijuana tests.<\/p>\n Separately, student athletes that are part of the NCAA would no longer automatically lose their eligibility to play following a positive marijuana test\u00a0under rules that are were recommended<\/a>\u00a0by a key committee last year.<\/p>\n The National Football League\u2019s (NFL)\u00a0drug testing policy changed demonstrably<\/a>\u00a0in 2020 as part of a collective bargaining agreement.<\/p>\n Rhode Island Lawmakers Approve Bill To Legalize Psilocybin And Prepare For Regulated Therapeutic Access<\/a><\/p>\n<\/blockquote>\n\n The post Kansas City Royals Become Second MLB Team To Partner With CBD Company<\/a> appeared first on Marijuana Moment<\/a>.<\/p>\n
The Kansas City Royals formed a new partnership with a cannabis brand to promote education about the potential therapeutic benefits of CBD\u2014the second Major League Baseball (MLB) team to do so. The Missouri-based team announced on Tuesday that it has joined forces with Pure Spectrum CBD, a company that producesContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":458,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[99],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/65721"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/458"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=65721"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/65721\/revisions"}],"predecessor-version":[{"id":65722,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/65721\/revisions\/65722"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=65721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=65721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=65721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\nRead More: Kansas City Royals Become Second MLB Team To Partner With CBD Company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"