Social media, particularly Twitter, was a central topic of discussion at the 16th iteration of the Benzinga Cannabis Capital Conference (BCCC), which took place at the Fontainebleau Miami Beach, April 11-12.\u00a0 Medical Marijuana is legal with a prescription in the State of Florida.<\/p>\n
With approximately 2500 attendees, Benzinga<\/a> saw a 20% increase in ticket sales from last year\u2019s Miami conference<\/a>. The pre-pandemic attendee numbers were less than 900, according to the Head of Benzinga\u2019s Cannabis & Psychedelics Departments, Elliot Lane.<\/p>\n \u201cThis year\u2019s event, while a capital conference, saw nearly 1000 meetings set with our largest audience still fighting for a legal cannabis industry in the toughest time this space has ever faced,\u201d Lane says. \u201cWe saw politicians, investors, larger companies, new brands, industry services and many others tell us how they plan to be competitive and not only survive but thrive in the next 12 to 18 months.\u201d<\/p>\n In the \u201cCBD: Cannabis Industry\u2019s Star Child\u201d panel moderated by Cannabis Now<\/em> contributor Sara Brittany Somerset, Tennessee-based indoor cultivation company Flowgardens<\/a>\u2019 chief strategy officer and board member David Miller<\/a> spoke about considering the fact that while capital markets are down in the cannabis sector, the time is ripe to reanalyze CBD as a safer investment. Miller cited the CBD sector\u2019s lack of issues with IRS 280-E compliance<\/a> and the ability to ship nationwide as top reasons for giving cannabidiol a leg up over its more potent predecessor.<\/p>\n However, Lane says, \u201cthe cannabis industry is far from giving up, and we saw that this entire week in Miami.\u201d <\/p>\n Conference sponsor Golden Eagle Partners\u2019 David Traylor reiterated Lane\u2019s sentiments.<\/p>\n Alexa Alianiello<\/a>, head of cannabis partnerships at Twitter, took center stage at Benzinga, sharing her passion for the plant and its potential by recounting her life-changing journey with cannabis.<\/p>\n Twitter made social media history by becoming the first platform to allow cannabis advertising in March. While Meta-owned platforms Instagram and Facebook are constantly deleting cannabis-related profiles, Twitter made impactful internal policy changes to enable cannabis and ancillary brands to self-promote and directly drive sales.<\/p>\n The inclusive ads policy is the most substantial and comprehensive in the sector, creating a scalable, differentiated, new marketing channel for cannabis, Alianiello told<\/a> Benzinga\u2019s conference attendees.\u00a0<\/p>\n \u201cWe found that the best content on Twitter follows a few different characteristics: It\u2019s entertaining, informative and relevant,\u201d Alianiello said. \u201cWhat I want to speak to is the power of advertising to shift perception; to illuminate the possibilities of this category; and to elevate it and bring it forward.\u201d<\/p>\nOpportunities Abound on Twitter<\/strong><\/h4>\n