The Chicago Cubs are partnering with wellness and recovery brand Mynd Drinks to offer CBD drinks at Wrigley Field home games for the 2023 Major League Baseball season. The deal establishes fellow Chicago-based Mynd Drinks as the \u201cOfficial CBD Partner of the Cubs\u201d and makes the team the first in the MLB to partner with a CBD brand.<\/p>\n
Under the new agreement<\/a> announced last week, Mynd Drinks<\/a> will market its CBD beverages at Wrigley Field and have various signage elements at the venue, including on-field baseline signage and other ballpark features. The deal also includes international marketing rights in the United Kingdom for the 2023 regular season, a first for the Cubs.<\/p>\n \u201cWhen MLB opened the CBD category for its clubs, it allowed us to explore new partnership opportunities and offerings,\u201d Alex Seyferth, the Chicago Cubs vice president of corporate partnerships, said in a statement from the league<\/a> on April 7. \u201cWe\u2019re proud to be the first club to partner with a CBD company, but what was more important to us was making sure that the brand was the right fit. Mynd Drinks is a Chicago-based company that promotes overall wellness and helps ease the stressors of everyday life, just like a Friday 1:20 game at Wrigley Field.\u201d<\/p>\n Mynd Drinks offers three flavors of plant-based, hemp-infused wellness and recovery drinks that help people relax, refresh and recover. The launch of the company\u2019s partnership with the Cubs includes online content to help fans of the team relax and unwind, including a guided meditation on YouTube narrated by Cubs radio play-by-play announcer Pat Hughes and a \u201cSounds of Wrigley Field\u201d Spotify playlist.<\/p>\n \u201cWe are so thrilled and honored to announce our partnership with the legendary Chicago Cubs, and that they share our vision of health and wellness in major league sports,\u201d said Simon Allen, CEO of Mynd Drinks.<\/p>\n The deal between the Chicago Cubs and Mynd Drinks is the latest example of professional sports leagues\u2019 changing stance on cannabis.<\/p>\n In June 2022, MLB changed its policy that allows sponsorship deals with hemp-based CBD companies for teams and the league. Four months later, the league announced that it had struck a deal with Colorado-based Charlotte\u2019s Web, making the company\u2019s products the \u201cOfficial CBD of Major League Baseball.\u201d Bill Morningstar, the MLB\u2019s executive vice president of sponsorship sales, noted that the deal marked the first time that a professional sports league had signed a sponsorship agreement with a CBD company.<\/p>\n \u201cIt\u2019s always great to be first, but it\u2019s more important to get it right,\u201d Morningstar said in an MLB statement<\/a> last October. \u201cThat was really what drove this, making sure that we did the education, and we understood exactly what the product stood for and what the company stands for\u2026We feel really confident that we took the steps, the time, to get everything in line.\u201d<\/p>\n Charlotte\u2019s Web CEO Jacques Tortoroli notes that the deal will increase public awareness of the health and wellness benefits of cannabidiol (CBD).<\/p>\n \u201cThis partnership is a natural evolution in the growth of the industry and our business, and in elevating the quality of life for MLB\u2019s players and 180 million-strong community,\u201d Tortoroli said. \u201cLaunching co-branded sports products will amplify each of our wellness missions. Most importantly, we\u2019ll collaborate on education for teams, for players, for fans, for the general public, about what CBD is, and what CBD is not. It\u2019s a unique, really only CBD choice of partner for Charlotte\u2019s Web.\u201d<\/p>\n On April 1, 2023, the National Basketball Association and the players union reached a deal on a new collective bargaining agreement that reportedly ends the NBA\u2019s prohibition on cannabis<\/a> for players. According to terms of the deal revealed by The Athletic<\/em>, players will also be permitted to invest in cannabis ventures and sign endorsement deals with regulated cannabis companies.<\/p>\n The National Hockey League also ended cannabis prohibition for its athletes, no longer listing the plant as a banned substance. NHL players who test positive for cannabis use are not subject to disciplinary action, although players with THC levels the league considers \u201cabnormally high\u201d may be referred to a voluntary treatment program.<\/p>\n Additionally, the National Football League\u2019s collective bargaining agreement for the 2020-21 season relaxed the league\u2019s cannabis policy, allowing players to use the plant during the off-season while maintaining prohibition throughout the season of play. The agreement also increased the level of THC that can be present in a player\u2019s drug test before triggering sanctions from the league and ends game suspensions for all positive drug tests, with players facing fines instead.<\/p>\n As the health benefits of hemp and cannabis become more well-known and accepted among the general public, it makes sense for professional sports to evolve alongside legalization. And apart from updating policies for players, nothing signals change more than an official partnership between professional sports clubs and CBD and THC brands.<\/p>\n The post Major League Changes: Cubs Announce First CBD Partnership<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
The Chicago Cubs are partnering with wellness and recovery brand Mynd Drinks to offer CBD drinks at Wrigley Field home games for the 2023 Major League Baseball season. The deal establishes fellow Chicago-based Mynd Drinks as the \u201cOfficial CBD Partner of the Cubs\u201d and makes the team the first inContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":381,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4445,50,136,13100,606,2544,17051,111,65,5168,17052,2201,17053],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/63813"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/381"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=63813"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/63813\/revisions"}],"predecessor-version":[{"id":63814,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/63813\/revisions\/63814"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=63813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=63813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=63813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Sports Leagues Back Away From Cannabis Prohibition<\/strong><\/h4>\n
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\nRead More: Major League Changes: Cubs Announce First CBD Partnership<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"