The Chicago Cubs is the first Major League Baseball (MLB) team to officially partner with a CBD company.<\/p>\n
While MLB announced its league-wide partnership with a popular CBD brand last year<\/a>, this marks the first time an individual club has teamed up with a cannabis company.<\/p>\n The Cubs struck a deal with the CBD sparkling beverage brand MYND DRINKS, the team announced on Friday. The agreement means that the company\u2019s products will be marketed in signage at at Wrigley Field and promoted through \u201cseveral in-game features,\u201d it said.<\/p>\n The league said last year that individual teams could start selling partnerships to cannabis companies<\/a>. In order to do so,\u00a0a prospective business\u2019s products must be certified by NSF International, a consumer safety and product-testing organization that sports leagues use, and the club must also receive authorization from the MLB commissioner\u2019s office.<\/p>\n \u201cWhen MLB opened the CBD category for its clubs, it allowed us to explore new partnership opportunities and offerings,\u201d Alex Seyferth, vice president of corporate partnerships at the Chicago Cubs, said<\/a> in a press release. \u201cWe\u2019re proud to be the first club to partner with a CBD company, but what was more important to us was making sure that the brand was the right fit.\u201d<\/p>\n \u201cMYND DRINKS is a Chicago-based company that promotes overall wellness and helps ease the stressors of everyday life, just like a Friday 1:20 game at Wrigley Field,\u201d he said.<\/p>\n As part of the partnership launch, the Cubs are also releasing guided meditation on YouTube narrated by Cubs radio play-by-play announcer Pat Hughes.<\/p>\n The Cubs and @MyndDrinks<\/a> are teaming up to help fans unwind.<\/p>\n Enjoy a guided meditation narrated by the legendary Pat Hughes: https:\/\/t.co\/mJSqqNgUlL<\/a> pic.twitter.com\/vutH3kbbJO<\/a><\/p>\n \u2014 Chicago Cubs (@Cubs) April 7, 2023<\/a><\/p>\n<\/blockquote>\n\n The team also launched a \u201cSounds of Wrigley Field\u201d playlist on Spotify.<\/p>\n MYND DRINKS CEO Simon Allen said that the company is \u201cso thrilled and honored to announce our partnership with the legendary Chicago Cubs, and that they share our vision of health and wellness in major league sports.\u201d<\/p>\n MLB has been among the more progressive professional sports organizations in the U.S. when it comes to marijuana.<\/p>\n It\u2019s stood out among other professional sports leagues as more willing to respond to the changing marijuana policy landscape. For example, it clarified in a memo in 2020 that players will not be punished for using cannabis<\/a>\u00a0while they aren\u2019t working, but they can\u2019t be personally sponsored by a marijuana company or hold investments in the industry.<\/p>\n The league also said at the time that it was teaming with NSF International to analyze and certify legal, contaminant-free CBD products in order to allow teams to store them on club premises.<\/p>\n The update built upon MLB\u2019s decision in 2019 to\u00a0remove cannabis from the league\u2019s list of banned substances<\/a>. Before that rule change, players who tested positive for THC were referred to mandatory treatment, and failure to comply carried a fine of up to $35,000. That penalty is now gone.<\/p>\n The policies are the result of negotiations between MLB and its players union. Both parties agreed to approach the league\u2019s drug policy with an\u00a0emphasis on treatment rather than penalties<\/a>. Players who test positive for opioids or cocaine, for example, will be penalized only if they refuse treatment.<\/p>\n A number of athletic governance bodies have recently relaxed rules around cannabinoids as laws change and medical applications become more widely accepted.<\/p>\n The National Basketball Association (NBA) has also generated headlines after it was reported last week that it was removing marijuana from its list of banned substances<\/a> and would no longer drug test players for it as part of a new seven-year collective bargaining agreement.<\/p>\n The deal between NBA and the players\u2019 union is also said include a policy allowing players to promote and invest in cannabis companies<\/a>.<\/p>\n UFC announced in 2021 that they would no longer be punishing fighters over positive marijuana tests.<\/p>\n Separately, students athletes that are part of the NCAA would no longer automatically lose their eligibility to play following a positive marijuana test\u00a0under rules that are were recommended<\/a>\u00a0by a key committee last year.<\/p>\n Meanwhile, the NFL\u2019s\u00a0drug testing policy already changed demonstrably<\/a>\u00a0in 2020 as part of a collective bargaining agreement.<\/p>\n NFL players no longer face the possibility of being suspended from games over positive tests for any drug\u2014not just marijuana\u2014under a collective bargaining agreement. Instead, they will face a fine. The threshold for what constitutes a positive THC test was also increased under the deal.<\/p>\n Marijuana icon Snoop Dogg, who was featured at the Super Bowl halftime show last year where an ad\u00a0separately aired that indirectly supported legalization<\/a>, argued that\u00a0sports leagues need to stop testing players for marijuana<\/a>\u00a0and allow to them to use it as an alternative to prescription opioids.<\/p>\n Texas House Will Vote Next Week On Allowing Medical Marijuana As Opioid Alternative And Replacing THC Limit<\/a><\/p>\n<\/blockquote>\n\n The post Chicago Cubs Become First MLB Team To Officially Partner With CBD Company<\/a> appeared first on Marijuana Moment<\/a>.<\/p>\n
The Chicago Cubs is the first Major League Baseball (MLB) team to officially partner with a CBD company. While MLB announced its league-wide partnership with a popular CBD brand last year, this marks the first time an individual club has teamed up with a cannabis company. The Cubs struck aContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":458,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[99],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/63600"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/458"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=63600"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/63600\/revisions"}],"predecessor-version":[{"id":63601,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/63600\/revisions\/63601"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=63600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=63600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=63600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\nRead More: Chicago Cubs Become First MLB Team To Officially Partner With CBD Company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"