{"id":62857,"date":"2023-03-19T04:00:00","date_gmt":"2023-03-19T12:00:00","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2023\/03\/19\/gimme-a-hi5\/"},"modified":"2023-03-22T19:45:36","modified_gmt":"2023-03-23T03:45:36","slug":"gimme-a-hi5","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2023\/03\/19\/gimme-a-hi5\/","title":{"rendered":"Gimme A Hi5"},"content":{"rendered":"

<\/p>\n

They\u2019re happy little cans, aren\u2019t they?<\/p>\n

I spotted them the moment I walked into legendary Berkshires dispensary Theory Wellness\u2019 busy Great Barrington<\/a>, MA location. There, almost as if they were smiling at me, these smartly designed and packaged small cans of joy, had me at hello; well, \u201chi,\u201d to be precise.<\/p>\n

Theory Wellness\u2019 popular flavored cannabis-infused drinks are elevating the seltzer game, no question. One way is alluded to, again, smartly, in the name: The all-natural, gluten-free, hangover-free, zero-calorie concoction actually \u201cworks\u201d in five minutes (avoiding the \u201cI don\u2019t feel anything; I\u2019ll have another\u201d trap). You feel the effects of either the regular (4.4 mg THC) or light (1.8 mg THC) offerings fast\u2014Road Runner\/Wile E. Coyote fast.<\/p>\n

The question is, \u201cHow does it do that?\u201d Theory Wellness credits its nano-emulsification process that allows them to bind THC to water (previously not possible since most edibles are fat-soluble), resulting in a faster onset of the effects, which takes the waiting game out of edibles. No wonder they\u2019re flying off the shelves.<\/p>\n

\"\"<\/a>
Hi5 Lemon is a fast-acting, revolutionary cannabis drink with zero calories. <\/figcaption><\/figure>\n

Within six months of its debut, the dispensary had sold more than 700,000 cans of Hi5 in all six flavors\u2014including two seasonal flavors of pineapple (Summer) and cranberry (Fall)\u2014and they\u2019re also available in 45 dispensaries across Massachusetts.<\/p>\n

\u201cThe Hi5 brand has been an incredibly fun project,\u201d says Thomas Winstanley, Theory Wellness\u2019 Chief Marketing Officer. \u201cA lot of the development happened during COVID where we were longing for interaction, social connection and missing the good times with friends. That comes through on the brand, and I think consumers enjoy it because it\u2019s the perfect product for social consumption as we all begin to reconnect with one another.\u201d<\/p>\n

What better way to reconnect than to give (or receive) a Hi5? Hands up, people!<\/p>\n

This story was originally published in issue 42 of the\u00a0print edition<\/a>\u00a0of Cannabis Now.<\/em><\/p>\n

The post Gimme A Hi5<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n


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\nRead More: Gimme A Hi5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

They\u2019re happy little cans, aren\u2019t they? I spotted them the moment I walked into legendary Berkshires dispensary Theory Wellness\u2019 busy Great Barrington, MA location. There, almost as if they were smiling at me, these smartly designed and packaged small cans of joy, had me at hello; well, \u201chi,\u201d to beContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":480,"featured_media":62858,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4445,50,4041,136,111,16999,85,15940,420,10007,13406],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/62857"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/480"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=62857"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/62857\/revisions"}],"predecessor-version":[{"id":62859,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/62857\/revisions\/62859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/62858"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=62857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=62857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=62857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}