![](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2023\/02\/Highsman-Curaleaf-Dispensary-1.jpg\")
<\/p>\n <\/p>\n
The hotly anticipated Super Bowl LVII game between the Philadelphia Eagles and Kansas City Chiefs isn\u2019t the only thing kicking off this weekend in Arizona. In partnership with Trulieve, former NFL running back and Heisman Trophy winner Ricky Williams is launching his cannabis lifestyle brand, appropriately called \u201cHighsman,\u201d in dispensaries across the Grand Canyon State.<\/p>\n
Founded in 2021, Highsman<\/a> features an innovative lineup of cannabis products and covetable lifestyle apparel. Williams\u2019 own popularity<\/a> combined with the brand\u2019s top-shelf products have been a winning combination. Highsman has quickly grown into a multi-state brand, with Arizona being the latest market.\u00a0<\/p>\n Highsman partnered with Abundant Organics<\/a> to bring premium cannabis to Trulieve and Harvest dispensaries across Arizona.<\/p>\n \u201cTrulieve is excited to launch this limited-time exclusive partnership with legendary NFL player Ricky Williams in Arizona, just weeks before the Super Bowl will be hosted in the state,\u201d said\u00a0Kim Rivers, CEO of Trulieve. \u201cRicky was well-known for his belief in the power of cannabis during his playing days, and the Highsman brand reflects his values and passion for cannabis. We are proud to launch Highsman products in the Arizona market.\u201d<\/p>\n Highsman has been exclusively available in\u00a0Trulieve<\/a>\u00a0and Harvest<\/a> dispensaries throughout Arizona since January 20. Personally curated by Williams, the product selection includes eighths and pre-rolls. Starting today, February 10, Highsman products will be available in dispensaries throughout Arizona\u2014 just in time for the Super Bowl.<\/p>\n \u201cAs a market leader in Arizona, we are excited to launch the Highsman brand for our customers,\u201d said Konya Lindsey, Trulieve\u2019s executive director of marketing in the Southwest. \u201cRicky Williams and his team have created a brand of quality products that we are proud to introduce at all of our locations statewide. We share Ricky\u2019s enthusiasm for physical and mental healing and expect our customers to really enjoy his variety of flower products.\u201d<\/p>\n Williams, who played 11 seasons in the NFL (mostly for the Miami Dolphins), puts Highsman at the intersection of cannabis and sports\u2014two popular industries in Arizona.\u00a0<\/p>\n \u201cHighsman was created for those who have a passion for sports and cannabis, so to launch in Arizona during the Super Bowl is an unprecedented moment for the brand,\u201d Williams says. \u201cTogether with Trulieve and Abundant Organics, we will enter Arizona when the entire world is watching and introduce the Highsman products to all who partake in the plant.\u201d<\/p>\n According to Lane Radbilll, Highsman\u2019s chief marketing officer, the brand has clear strategic goals as it continues expanding in US legal markets this year.<\/p>\n \u201cDuring Ricky\u2019s time as a Miami Dolphin, he became \u2018The Highsman\u2019 and an icon in Florida, making the state a clear strategic market for us,\u201d Radbill says. \u201cOf course, we\u2019d love to go back to where Ricky\u2019s football career really kicked off\u2014Texas\u2014but until cannabis laws become more favorable in that state, we\u2019ll focus some of our expansion efforts on the surrounding Midwest.\u201d<\/p>\n Williams is famously a longtime weed advocate, having used cannabis as a means of recovery from the pounding he took while playing football from 1999 to 2011.<\/p>\n Williams\u2019 football career is impressive. So much so that in 1998, during his time at the University of Texas at Austin, he was awarded the Heisman Trophy\u2014the award given to the best college football player in the nation. The gridiron legend would go on to play for the Miami Dolphins and New Orleans Saints where he would be awarded more accolades, including being one of just 29 NFL players to eclipse 10,000 rushing yards.<\/p>\n His promising NFL career was infamously cut short in his prime due to continually testing positive for cannabis. Once criticized by sports pundits and fans alike for love of the plant, Williams now uses his platform and extensive experience to \u201cspark greatness\u201d by creating premium cannabis products that empower professional and everyday athletes, as well as sports enthusiasts.\u00a0<\/p>\n To simultaneously celebrate the Super Bowl and the Trulieve partnership, Williams will be visiting select dispensaries in Arizona to meet and greet fans.<\/p>\n Friday, February 10<\/strong><\/p>\n 8.30 am-9 am MST: Curaleaf Scottsdale (16277 North Greenway Hayden Loop)\u00a0<\/p>\n 9.30 am-10 am MST: Harvest Scottsdale (15190 N Hayden Rd)\u00a0<\/p>\n 3 pm-9 pm MST: Madden Tournament\u00a0<\/p>\n 9 pm-12 am MST: Industry Mixer\u00a0<\/p>\n Saturday, February 11<\/strong><\/p>\n 6 pm-12 am MST: 4th N. 20, Trulieve\u2019s Cannablitz party<\/a><\/p>\n Sunday, February 12th<\/strong><\/p>\n 2 pm-9 pm MST: Ricky Williams is hosting a watch party at Highsman House, held on the rooftop of the Clarendon Hotel.<\/p>\n The post Trulieve Launches Highsman Brand Across Arizona<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
The hotly anticipated Super Bowl LVII game between the Philadelphia Eagles and Kansas City Chiefs isn\u2019t the only thing kicking off this weekend in Arizona. In partnership with Trulieve, former NFL running back and Heisman Trophy winner Ricky Williams is launching his cannabis lifestyle brand, appropriately called \u201cHighsman,\u201d in dispensariesContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":15,"featured_media":61833,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16906,200,50,657,16039,14698,16907,16908,969,6062,5363,16909],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/61832"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=61832"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/61832\/revisions"}],"predecessor-version":[{"id":61834,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/61832\/revisions\/61834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/61833"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=61832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=61832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=61832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Progressive Partnerships<\/strong><\/h4>\n
The Road to Redemption<\/strong><\/h4>\n
A Chance to Meet Ricky<\/strong><\/h4>\n
![\"Ricky](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2023\/02\/Highsman-Curaleaf-Dispensary.jpg\")
<\/a>
\n
\nRead More: Trulieve Launches Highsman Brand Across Arizona<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"