National CBD Day is technically not a holiday\u2014not like Christmas, or even Black Friday. However, National CBD Day is recognized on the\u00a0National Day Calendar,\u00a0the definitive source for celebratory days in the US. It sits among days such as National Peanut Butter Lover\u2019s Day, National Ear Muff Day and National Mad Hatter Day. It also exists among other unofficial cannabis holidays, such as April 20 (4\/20), a day dedicated to smoking weed, and July 10 (7\/10), the day of smoking hash. August 8 is CBD\u2019s annual day but why hasn\u2019t it caught on like the other two cannabis days of observance?<\/p>\n
It\u2019s a question we\u2019ve been researching for the past 48 hours, and it doesn\u2019t have a single, defined answer. From the perspective of cannabis culture, there are several reasons National CBD Day remains in the shadow of 4\/20<\/a> and 7\/10<\/a>. One is that it is built around a culture of health and wellness, not getting stoned.<\/p>\n \u201cWe founded National CBD Day in 2018 to bring awareness to an unknown wellness wonder,\u201d says Matt Coapman, CMO of\u00a0cbdMD<\/a>,\u00a0the North Carolina-based CBD manufacturer that founded\u00a0National CBD Day.<\/a>\u201cHemp derived wellness is critical, and August being wellness month, it made a lot of sense to put a finer point on it as a wellness product. We knew back then what we know today: CBD can help millions of people.\u201d<\/p>\n The cannabis industry\u2019s lack of enthusiasm for National CBD Day points to a divide that exists between THC and CBD, and the corresponding industries that exist around both cannabinoids. It also suggests that \u201cholidays\u201d created around a culture of people who participate in a shared activity\u2014such as protesting, praying, shopping or smoking joints or cannabis concentrates\u2014tend to have more participatory appeal.<\/p>\n \u201cCBD doesn\u2019t get you high,\u201d<\/a> says one cannabis industry executive who asked to remain anonymous. \u201cPeople don\u2019t go to concerts and smoke CBD, or pack bowls of CBD or connect with others while passing around a joint of CBD. No one\u2019s having the best day or night of their life on CBD. Plus, the effects of CBD are so subtle, it\u2019s questionable whether it\u2019s actually working or if it\u2019s more of a placebo thing.\u201d<\/p>\n Coapman agrees that there aren\u2019t a lot of people using \u201crecreational CBD.\u201d That\u2019s why it\u2019s hard to identify exactly what the culture of CBD looks like, aside from the wellness pastel-aesthetic of Goop. Regarding the science, there\u2019s a lot of evidence showing that CBD reduces\u00a0inflammation<\/a>,\u00a0anxiety<\/a>, can\u00a0improve sleep patterns<\/a>, keep your\u00a0immune system functioning<\/a>\u00a0well and\u00a0lessen the frequency of seizures<\/a>\u00a0in epilepsy patients. Feeling stoned, then, isn\u2019t a barometer for efficacy.<\/p>\n The folks behind the National Day Calendar spent a lot of time reviewing the scientific literature on CBD before greenlighting CBD\u2019s annual day.\u00a0Marlo Anderson, the founder of the National Day Calendar, explained to\u00a0Westword\u00a0<\/em>in 2019 that he and his small team did its due diligence when considering CBD\u2019s medical efficacy and the reputation of cbdMD.\u00a0<\/p>\n \u201cThere are about 20,000 applications for new days every year,\u201d Anderson said. \u201cThen there\u2019s a committee of four people who review them, and that needs unanimous approval. Socially, it\u2019s all becoming more accepted, even THC. But CBD has additional purposes, so it was more about bringing about the awareness.\u201d<\/p>\n While Coapman explains the goal of the holiday is to raise awareness of the benefits of CBD, National CBD Day was undoubtedly created with the intention of boosting brand awareness. In other words, National CBD Day is\u2014like many US holidays \u2014 a \u201cmarketing\u201d holiday.\u00a0<\/p>\n \u201cAt its core National CBD Day is really about the power of our belief in these products for health and wellness purposes and bringing the power of these products to the masses,\u201d Coapman says. \u201cI don\u2019t see it as a Black Friday, however, National CBD Day does benefit us as a company for awareness and can incentivize people to try CBD for the first time. But it\u2019s not a promotional deal for us only, I think all CBD companies can benefit from National CBD Day.\u201d<\/p>\n Starting a holiday via the National Day Calendar has tangible benefits. According to the company\u2019s website, getting a national day, week or month on the calendar is likely to lead to \u201cnews stories, increase in product sales, market visibility, social media engagement, fundraising opportunities for nonprofits, brand authority\u201d and more. Currently, the National Day Calendar has more than 55,000 followers on Instagram. reportedly, the site has some 20,000 media outlets following it. Coverage of National CBD Day is almost a guarantee every year thanks to the boost provided by the calendar. In 2019, Anderson expected nearly 100 million people to be aware of National CBD Day.\u00a0<\/p>\n Still, despite the visibility, National CBD Day isn\u2019t known for wild celebrations or even widely publicized CBD sales. Although, if you Google \u201cNational CBD Day sales\u201d a number of sites populate offering discounted health and wellness products.\u00a0<\/p>\n So, what\u2019s the verdict on National CBD Day? It was created to give visibility to CBD, the so-called \u201chealthier\u201d cannabinoid. \u201c4\/20 and 7\/10 are two holidays celebrating the same cannabinoid,\u201d Coapman says. \u201cWhy shouldn\u2019t CBD have a day?\u201d\u00a0<\/p>\n The day is also meant to give cbdMD a boost in sales and help them serve those who are curious about how CBD can benefit their lives. That, in itself, is a celebration. The more people who get onboard with cannabis\u2014regardless of the cannabinoid they drift toward\u2014the better.<\/p>\n \u201cI\u2019m going to celebrate the way I always do,\u201d says Coapman. \u201cAnd that\u2019s by taking my CBD as I do my multi-vitamin.\u201d<\/p>\n The post What\u2019s the Deal With National CBD Day?<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
National CBD Day is technically not a holiday\u2014not like Christmas, or even Black Friday. However, National CBD Day is recognized on the\u00a0National Day Calendar,\u00a0the definitive source for celebratory days in the US. It sits among days such as National Peanut Butter Lover\u2019s Day, National Ear Muff Day and National MadContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[605,50,136,16381,99,296,221,16382],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/56410"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=56410"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/56410\/revisions"}],"predecessor-version":[{"id":56411,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/56410\/revisions\/56411"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=56410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=56410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=56410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nRead More: What\u2019s the Deal With National CBD Day?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"