Willie Nelson wants to legalize\u2026comfort. And the artist and marijuana icon will be making the not-so-subtle case for a policy change in a Skechers commercial set to air during the Super Bowl on Sunday.<\/p>\n
The shoe company has frequently presented commercials at the football event, but this one marks a significant marijuana moment. In the commercial, which specifically avoids explicit mention of cannabis but strongly implies that the plant is the subject, Nelson says he\u2019s spent years advocating for the legalization of \u201cthe one thing that can bring comfort to millions: Skechers.\u201d<\/p>\n
\u201cYou see, Skechers should be legal,\u201d the artist, donning a shirt with a \u201cLEGALIZE\u201d slogan says, before being cut off by a director who responds, \u201cI don\u2019t think Skechers are illegal anywhere.\u201d<\/p>\n
\u201cBut to feel so good, I just assumed The Man made them illegal,\u201d Nelson, described with an on-screen chyron as an \u201cactivist and comfort expert,\u201d says. Viewers are left to connect the dots to cannabis for themselves.<\/p>\n
\n\u201cNo,\u201d the director says.<\/p>\n
\u201cNot even a little illegal\u2014like you can wear them to a concert but not to a kids\u2019 soccer game?\u201d Nelson asks.<\/p>\n
\u201cYou can wear Skechers anywhere,\u201d the director says.<\/p>\n
\u201cWell, pass the Skechers,\u201d Nelson says.<\/p>\n
The ad ends with an on-screen slogan: \u201cSkechers, legalized comfort.\u201d<\/p>\n
While marijuana use for adults has been increasingly normalized, the Super Bowl is a major advertising opportunity, with millions set to tune-in on the shoe company\u2019s promotion.<\/p>\n
\u201cI can\u2019t resist making an appearance during the Super Bowl,\u201d Nelson said<\/a> in a press release. \u201cAnd I\u2019m doing this because of a message we can all agree on\u2014everyone deserves the right to feel comfortable. From the bus to the stage to a jog around the ranch, staying healthy and feeling good is how I can keep doing what I love.\u201d<\/p>\n Skechers President Michael Greenberg said that Nelson \u201cis an American icon whose appeal knows no boundaries and a perfect fit for our new global campaign that begins at the Super Bowl.\u201d<\/p>\n \u201cHe\u2019s still on his feet doing what he loves best\u2014entertaining the masses on tour, and now helping spread our comfort message along the way,\u201d he said. \u201cWe know featuring Willie\u2019s genuine personality and well-known passions in a pair of commercials will make an impression for the millions watching the game. Fans will remember that only Skechers offers innovative comfort technologies that are almost beyond regulation.\u201d<\/p>\n The announcement that this specific ad will be aired also comes days after the marijuana technology company Weedmaps released a satirical ad about a man dressed as broccoli<\/a> who\u2019s going through an identity crisis because people have come to associate the vegetable with cannabis.<\/p>\n That ad is a commentary on the censorship that marijuana businesses continue to face on social media and mainstream advertising, forcing people to use emojis like broccoli, maple leafs and literal pots to talk about cannabis.<\/p>\n Weedmaps said that the timing of the release was intentional, pegged to the Super Bowl. Just like when CBS rejected a cannabis-related ad in 2019, Weedmaps said it reached out about running their own ad this year, and \u201cthe network did decline the request,\u201d according to a press release.<\/p>\n Anecdotally, marijuana brands and influencers commonly complain that their accounts are shut down by platforms like Instagram, even in cases where they\u2019re not directly selling or promoting the sale of cannabis.<\/p>\n Advocates also found it hypocritical that Twitter\u00a0partnered with a federal drug agency last year<\/a>\u00a0to promote substance misuse treatment resources when users of the social media platform search for \u201cmarijuana\u201d or certain other substance-related keywords\u2014but no such health warning appears with results for alcohol-connected terms.<\/p>\n While Nelson made headlines in 2019 after saying that he\u2019d stopped smoking marijuana\u2014while still consuming in other forms\u2014his son later said that \u201cit\u2019s safe to say Willie will never stop enjoying Mary Jane.\u201d<\/a><\/p>\n The singer also said in 2018 that he\u2019d be more than happy to smoke cannabis<\/a> with former President Donald Trump, former President Barack Obama and Russian President Vladimir Putin.<\/p>\n Former President Jimmy Carter also discussed a time when his son smoked marijuana at the White House with Nelson<\/a> during his administration in a CNN documentary in 2020.<\/p>\n House Marijuana Banking Bill Sponsor Is \u2018Confident\u2019 It Will Advance Through Senate Despite Obstacles<\/a><\/p>\n<\/blockquote>\n\n Photo courtesy of Skechers.<\/em><\/p>\n The post Marijuana Icon Willie Nelson Pushes For The Legalization Of \u2018Comfort\u2019 In Super Bowl Ad\u2026For Shoes<\/a> appeared first on Marijuana Moment<\/a>.<\/p>\n
Willie Nelson wants to legalize\u2026comfort. And the artist and marijuana icon will be making the not-so-subtle case for a policy change in a Skechers commercial set to air during the Super Bowl on Sunday. The shoe company has frequently presented commercials at the football event, but this one marks aContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":458,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[99,18],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/52868"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/458"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=52868"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/52868\/revisions"}],"predecessor-version":[{"id":52869,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/52868\/revisions\/52869"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=52868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=52868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=52868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\nRead More: Marijuana Icon Willie Nelson Pushes For The Legalization Of \u2018Comfort\u2019 In Super Bowl Ad\u2026For Shoes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"