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GT\u2019s Living Foods, the massive kombucha brand, is the latest company to enter the booming cannabis industry by launching a\u00a0THC-infused beverage,\u00a0Cannabliss, in California.<\/p>\n
To hear\u00a0GT Dave, founder and CEO of GT\u2019s Living Foods<\/a>, speak about the origins of Cannabliss is an exercise in his passionate belief that THC is a medicine, not a drug. \u201cI truly believe that all aspects of the cannabis plant have incredible value,\u201d he tells Cannabis Now exclusively. \u201cAt GT\u2019s Living Foods we stand for uplifting people\u2019s health and lives, and I believe cannabis is no exception.\u201d<\/p>\n Available in two varieties\u2014mild (\u201cPi\u00f1a Express\u201d flavor with 3mg THC, 7mg CBD) or wild (\u201cGinger Haze\u201d flavor with 7mg THC, 3mg CBD)\u2014the company says Cannabliss is unique because the non-kombucha drink includes adaptogenic mushrooms, full-spectrum cannabis and prebiotics in the form of apple cider vinegar.<\/p>\n In business for more than a quarter-century, Cannabliss\u2019 parent company not only boasts almost half of the entire kombucha category market share, but the brand also made its boyish-looking 44-year-old owner an outright billionaire.\u00a0In simpler terms, GT\u2019s Living Foods is used to winning big, and players in the increasingly crowded cannabis-infused<\/a> beverage space would be wise to take note of this product\u2019s buzzy debut.<\/p>\n GT Dave says Cannabliss has been actively in development for a full four years. His mother\u2019s decades-old battle with cancer\u2014and her subsequent attempts at self-medicating by smoking joints to help ward off the chemotherapy-induced nausea\u2014first sparked the notion in him that there was indeed something healing about cannabis<\/a>. Later, he says, in spite of his own lifelong plant-based diet and physical fitness regimen, he suffered from severe intestinal issues and sleeplessness due to stress. He reports that a month after first trying medicinal marijuana, all of his symptoms dissipated, and that landmark became another significant moment in his decision to develop a product with cannabis.<\/p>\n \u201cCannabis has always been in the back of my mind as another medicinal food that we could all incorporate into our lives,\u201d he says. \u201cI\u2019m a big believer in other plant medicines, and I tend to stay away from anything chemical or man-made because I believe Mother Nature knows all. You know, you really can\u2019t beat Mother Nature. She really is the world\u2019s finest, wisest healer.\u201d<\/p>\n GT Dave, who has repeatedly rebuffed all potential acquisition offers for the 26 years his business has been in operation, says he\u2019s proud of his fiercely independent, family-owned and operated company. GT\u2019s Living Foods products are currently available in more than 55,000 retailers in the US, Canada and Europe. He says the brand\u2019s mantra, \u201cfood is medicine,\u201d permeates every aspect of this successful venture.<\/p>\n But what success looks like to GT\u2019s Living Foods isn\u2019t necessarily what one would expect to hear.<\/p>\n \u201cOur North Star tends to be something that\u2019s typically not monetary, but monetary can be a qualifier,\u201d GT Dave says. \u201cI always wanted to create an elevated, refined, sophisticated experience. Cannabliss isn\u2019t exclusively for stoners, but I also wanted to include them in the conversation because I didn\u2019t want to be an elitist product or brand.\u201d<\/p>\n That\u2019s where the near-obsession with quality came into play for this product, and that\u2019s why it took nearly half-a-decade to get it ready for public consumption.<\/p>\n \u201cWhatever ingredients we used, we wanted to make sure that everything had a purpose,\u201d the Beverly Hills native says. \u201cUnfortunately, it\u2019s very common in the beverage world\u2014when there\u2019s a hot ingredient\u2014for people to just add water, flavor, carbonation and they rely on that hero ingredient to do all of the work. For us, we want the hero ingredient to be the hero, yes, but we also want the hero ingredient to have an entourage of great ingredients that on their own are fantastic.\u201d<\/p>\n Cannabliss<\/a>,\u00a0smartly packaged and being touted as a bubbly, mood-boosting blend, will be available in dispensaries throughout California, including\u00a0Catalyst\u00a0and\u00a0NUG Retail.<\/p>\n Cannabis Now asks the CEO if his product is actually meant to replace the three glasses of wine with dinner or bottomless mimosas at brunch. He was unequivocal in his response.<\/p>\n \u201cYes,\u201d GT Dave says plainly. \u201cTruthfully, I believe that drinkable cannabis products can replace a good portion of alcohol consumption. I don\u2019t think anybody will ever take the stance that alcohol is healthy for you. Alcohol is a poison; it\u2019s toxic\u2014it wreaks havoc on your liver, on your body, causes bloat, aging\u2014nothing good comes out of consuming it, and it\u2019s also a depressant.\u201d<\/p>\n On the flip side, he says, there\u2019s the plant of the hour.<\/p>\n \u201cBut with cannabis, and other plant-based medicines, you have an elevated experience, and it actually makes you better,\u201d he says. \u201cWith Cannabliss\u2014for both our mild and wild offerings\u2014we wanted to study on our own what was the intended result that our consumers and fans would experience.\u201d<\/p>\n Cannabliss will be introduced at Hall of Flowers<\/a> in Palm Springs, CA on December 8-9, 2021.<\/p>\n The post Exclusive: Kombucha Giant GT\u2019s Living Foods Launches THC Beverage<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
GT\u2019s Living Foods, the massive kombucha brand, is the latest company to enter the booming cannabis industry by launching a\u00a0THC-infused beverage,\u00a0Cannabliss, in California. To hear\u00a0GT Dave, founder and CEO of GT\u2019s Living Foods, speak about the origins of Cannabliss is an exercise in his passionate belief that THC is aContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":480,"featured_media":51600,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4445,50,3071,111,9855,8094],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/51599"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/480"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=51599"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/51599\/revisions"}],"predecessor-version":[{"id":51601,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/51599\/revisions\/51601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/51600"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=51599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=51599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=51599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2021\/12\/GT_DAVE-896x1024-1.jpg\")
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\nRead More: Exclusive: Kombucha Giant GT\u2019s Living Foods Launches THC Beverage<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"