{"id":50611,"date":"2021-10-20T05:00:00","date_gmt":"2021-10-20T13:00:00","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2021\/10\/20\/outer-elements-cannabis-photography-at-its-finest\/"},"modified":"2021-10-20T13:45:22","modified_gmt":"2021-10-20T21:45:22","slug":"outer-elements-cannabis-photography-at-its-finest","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2021\/10\/20\/outer-elements-cannabis-photography-at-its-finest\/","title":{"rendered":"Outer Elements: Cannabis Photography At It\u2019s Finest"},"content":{"rendered":"

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Cannabis enthusiasts have long understood the visual allure of the plant. Images of vibrant green hues and stalks brimming with magnificent colas sprouting furry red, yellow and orange hairs, speckled throughout with otherworldly trichomes, can be just as exhilarating as an image of athletes \u00a0in motion or as thought-provoking and visceral as a war film montage.<\/p>\n

Shayna Goldstein and Aaron Rogosin, the creative team behind the Oregon-based production company Outer Elements<\/a>, have tapped into this niche. The pair mostly work on mainstream projects, including event photography for Red Bull sporting events and the annual South by Southwest music and art festival in Austin, Texas. But now, they also proudly boast a portfolio of cannabis photography.<\/p>\n

\u201cThe Pacific Northwest is no stranger to cannabis cultivation,\u201d says Rogosin, the lead photographer on the team. \u201cWe are lucky to call Portland, Oregon<\/a> home, so it was through friends and local contacts that we first started documenting cultivations in Southern Oregon around 2014.\u201d<\/p>\n

But their affinity for shooting flowers was not always obvious. The duo initially kept cannabis work away from their professional portfolio out of fear that they might alienate themselves from potential opportunities.\u00a0<\/p>\n

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\u201cInitially we didn\u2019t include it in our portfolio in fear it may compromise our standing with current or potential commercial clients,\u201d says Rogosin. \u201cBut one of our main objectives in work and life is to invest our time and skill sets into brands and people we believe in and care about. The people we\u2019ve met in the cannabis market are great clients and friends. Now we\u2019re proud to put the pictures that come out of those relationships in our portfolio.\u201d<\/p>\n

After breaking through the negative stigma of cannabis photography, the two began to appreciate the difference between photographing exotic plants and the human subjects they were accustomed to shooting.<\/p>\n

\u201cPlants don\u2019t need lunch or bathroom breaks,\u201d says producer and art director Goldstein. \u201cThe shooting location is more often than not at the farm or processor, so no need to pull shooting permits. The plants aren\u2019t self conscious and they\u2019re always easy to work with. For me, it\u2019s really relaxing. Greenhouses<\/a> are warm and you\u2019re surrounded by plants and people who care for plants.\u201d<\/p>\n

Despite the fact that cannabis interacts with the camera differently compared to other subjects, the team strives to maintain a certain consistency throughout all of their work.<\/p>\n

\u201c[A good cannabis image] shares the same things we look for in all of our images, even clarity and exposure, tack sharp focus and narrative. We aspire that every one of our images tells a story. That goes for our work in cannabis as well,\u201d says Rogosin.<\/p>\n

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Aaron Rogosin And Shayna Goldstein pose for a portrait.<\/figcaption><\/figure>\n

With the subject now firmly embedded in Outer Elements\u2019 repertoire, Goldstein and Rogosin have absorbed an impressive amount of insight into the plant, which they also happen to enjoy consuming.<\/p>\n

\u201cOne of the many benefits to working with such knowledgeable people in this field is the education we\u2019ve received,\u201d explains Rogosin. \u201cKnowing which terpene profiles<\/a> and CBD to THC ratios work the best with our preferences has been significant for pain management, creativity, relaxation and wellness.\u201d<\/p>\n

\u201cMake no mistake, anyone who works in production knows, you schlep stuff,\u201d adds Goldstein. \u201cIt makes for sore backs and early mornings. We all need a little help sometimes and plant versus pill? You decide what\u2019s best for you.\u201d<\/p>\n

Outer Elements\u2019 portfolio seems to have come full circle, as their annual trip to South by Southwest<\/a> now features conference panels dedicated to the future of cannabis culture and industries.<\/p>\n

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\u201cFor 10 days every March, we run all over Austin capturing the newest in music, tech, film, and as of last year\u2019s inaugural track, cannabis,\u201d Goldstein says. \u201cBeing at South by Southwest is like jumping into the future. It gives us so much inspiration and sight into what\u2019s happening next.\u201d<\/p>\n

As for what\u2019s next for Outer Elements, the team hopes to expand on their impressive works by incorporating a plethora of bold methods to bring cannabis imagery to life.<\/p>\n

\u201cHow many ways can you tell the story of this plant? It\u2019s given us opportunities to explore macro photography, extreme macro photography, image stacking, time lapse, animations, portable studio lighting and work to combine all the above in novel ways,\u201d Rogosin explains. \u201cChallenges are just opportunities to get creative.\u201d<\/p>\n

Orig<\/em>inally published in issue 41 of Cannabis Now<\/em>. LEARN MORE<\/a>. <\/p>\n

The post Outer Elements: Cannabis Photography At It\u2019s Finest<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n


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\nRead More: Outer Elements: Cannabis Photography At It\u2019s Finest<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cannabis enthusiasts have long understood the visual allure of the plant. Images of vibrant green hues and stalks brimming with magnificent colas sprouting furry red, yellow and orange hairs, speckled throughout with otherworldly trichomes, can be just as exhilarating as an image of athletes \u00a0in motion or as thought-provoking andContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":100,"featured_media":50612,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,85,13438,6517,185,1156,8072,2132],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/50611"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=50611"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/50611\/revisions"}],"predecessor-version":[{"id":50613,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/50611\/revisions\/50613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/50612"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=50611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=50611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=50611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}