Advertising can be challenging for cannabis companies trying to navigate the ever-changing world of regulations about what they can say and display. For example, California recently updated its guidance on billboard advertising near freeways, and many mainstream platforms won\u2019t allow companies to show cannabis consumption in ads. With so many rules, where can folks turn for advertising solutions?<\/p>\n
Weedmaps is the premier technology company in the legal cannabis economy, connecting consumers to retailers and brands while advocating for accessible cannabis for all patients and adults. Today, they are building the industry\u2019s operating system \u2013\u00a0a platform to engage consumers and advertising and software offerings to help businesses thrive within the complex cannabis economy.<\/p>\n
Weedmaps<\/a> was designed to increase access to cannabis in the legal marketplace and provide a much-needed service for cannabis users.\u00a0The company also works with cannabis brands and retailers to ensure consumers have access to the most current and comprehensive product selection.<\/p>\n With promo codes, retailers can offer unique discounts, while live menus provide clients with up-to-date, real-time information. The\u00a0Brand Verification Badge<\/strong><\/a>\u00a0helps protect consumers and prevent the sale of counterfeit cannabis products. These features are a bonus for advertisers, as they translate to more eyes on their listings, higher engagement, and potentially more sales. <\/p>\n Each month, 10+ million people\u00a0visit\u00a0weedmaps.com<\/a>\u00a0to find a specific product, a nearby retailer, or where they can purchase the best flower, tincture or edibles at the best price. Many are value shoppers, most of whom consume cannabis regularly. They respond strongly to opportunities for savings and value.\u00a0<\/p>\n Weedmaps encourages advertisers to leverage the platform to directly connect with consumers and share updates about product drops, deals or special sales.<\/p>\n Weedmaps Senior Advertising Manager\u00a0Adam\u00a0Hirschberg explains that this ability for cannabis companies to be direct with their ad messaging is one of the advantages Weedmaps has over other marketing platforms. \u201cThere are limited advertising options for cannabis companies to target in-market cannabis consumers\u00a0at scale,\u201d he said. \u201cAnd while at times, those other channels can be effective, advertisers often can\u2019t unlock scale and ensure they are delivering to a cannabis audience. They have to be very careful with how they position themselves to maintain visibility, while also trying to promote a sale, all of which is a challenge.\u201d<\/p>\n As the largest technology company in the legal cannabis economy, Weedmaps offers a direct connection to the consumer at scale while also measuring the performance of ad buys placed in front of their highly transactional audience. Being top-of-mind during a user\u2019s buying journey is powerful \u2013 it\u2019s the key to success, and brands and retailers can capitalize on that with Weedmaps.\u00a0\u00a0<\/p>\n Advertising is the key for\u00a0brands<\/a>\u00a0and\u00a0retailers<\/a>\u00a0looking to connect with engaged consumers shopping on weedmaps.com<\/a>.\u00a0<\/p>\n Weedmaps measures their highly efficient paid advertising products\u2019 success and effectiveness, offering advertisers detailed insights with every paid promotion. Clients can use this information to better understand what consumers are searching for.\u00a0<\/p>\n \u201cWhat sets us apart is that we are building more and more tools and reporting for clients so they can see the return on their advertising spend,\u201d Hirschberg\u00a0said. \u201cWhen you advertise with weedmaps.com, you will know what your return is because we have that ordering capability, and we can see the entire e-commerce ecosystem and offer rich insights to our clients.\u201d<\/p>\n Armed with specific consumer-engagement insights, Weedmaps clients can strategically set a path to their business\u2019s higher bottom line.\u00a0In 2020, more than 300+ advertisers and 1,000+ campaigns, Weedmaps generated:\u00a0<\/p>\n \u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0250M+ Impressions<\/p>\n \u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a03.5M+ Orders (in 2020)\u00a0<\/p>\n \u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0An average return on ad spend of $17<\/p>\n \u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0An average lift of 107% in views to their brand or retailer listing<\/p>\n Hirschberg says clients leveraging on-site features such as promo codes and brand verifications see higher engagement and a better return. \u201cIt helps drive consumer trust and validates the relationship between the retailer and brand,\u201d he said. <\/p>\n Weed<\/a>maps Ad offerings<\/a> are beneficial for both cannabis consumers and brands.<\/p>\n According to Hirschberg, \u201cCombining forces between retailers and brands sends a compelling message to consumers while also offering them a discount code they can act on immediately.\u201d<\/p>\n The post For Cannabis Advertising, Weedmaps Stands Out<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
Advertising can be challenging for cannabis companies trying to navigate the ever-changing world of regulations about what they can say and display. For example, California recently updated its guidance on billboard advertising near freeways, and many mainstream platforms won\u2019t allow companies to show cannabis consumption in ads. With so manyContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,2187,106,387],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/47052"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=47052"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/47052\/revisions"}],"predecessor-version":[{"id":47053,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/47052\/revisions\/47053"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=47052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=47052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=47052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Targeting Cannabis Consumers at Scale<\/h4>\n
Measurable Rich Insights<\/h4>\n
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\nRead More: For Cannabis Advertising, Weedmaps Stands Out<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"