{"id":43900,"date":"2020-08-04T05:00:16","date_gmt":"2020-08-04T13:00:16","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/08\/04\/take-waking-and-baking-to-the-next-level-with-waffleye\/"},"modified":"2020-08-04T13:46:41","modified_gmt":"2020-08-04T21:46:41","slug":"take-waking-and-baking-to-the-next-level-with-waffleye","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/08\/04\/take-waking-and-baking-to-the-next-level-with-waffleye\/","title":{"rendered":"Take Waking and Baking to the Next Level with Waffleye"},"content":{"rendered":"<\/p>\n<p>Billy Owczarski has been diagnosed with cancer three times in his life and, like many, turned to cannabis as an aid to deal with the cruel side effects of chemotherapy.<\/p>\n<p>In 2017, when Owczarski was battling Hodgkin lymphoma, he spent a lot of time at home since the chemo made it impossible for him to go to work.<\/p>\n<p>Looking back at that time, Owczarski recalls having little to no appetite. Opting for a joint instead of a snack, Owczarski got high and let his thoughts wander. He arrived at an opportunity to bring cannabis, food and fun together in the form of a cannabis leaf-shaped waffle maker. And he called it the <a href=\"https:\/\/waffleye.com\/shop\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Waffleye<\/a>.<\/p>\n<h4><strong>When Life Hands You Lemons<\/strong><\/h4>\n<p>That classic \u201cpot brownie\u201d in that classic square Pyrex pan is quite tired after all these years and often associated with a negative stoner stereotype. The Waffleye is an effort to move past stereotypical cannabis edibles.<\/p>\n<p>\u201cI wanted it to be something arbitrary, not associated with anything too specific like \u2018weed waffle,\u201d or anything like that,\u201d Owczarski said about the company name. \u201cIt is a play on the all-seeing eye, it is a play on being full, it is a play on a new way of seeing waffles.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img src=\"\" alt=\"\" class=\"wp-image-53270\" \/><figcaption>Billy and Alex Owczarski<\/figcaption><\/figure>\n<\/div>\n<p>Owczarski and his wife\/business partner Alex Owczarski did a lot of the work needed to bring <a href=\"https:\/\/waffleye.com\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Waffleye<\/a> to fruition during a three-week hospital stay while Billy received his bone marrow transplant. \u00a0<\/p>\n<p>\u201cIt was rough. I remember working on building the website and bouncing ideas off of Billy when I could,\u201d Alex recalled. \u201cIt was a decent way to pass the time, and the exciting thought of creating a business together definitely helped keep the mood light during such a bleak time.\u201d<\/p>\n<p>Thankfully, after the draining chemotherapy sessions and long hospital visits, Billy was able to beat cancer.<\/p>\n<p>Since the Billy\u2019s treatment was such an integral part of Waffleye\u2019s inception, the couple decided to give back by donating a portion of all sales to <a href=\"https:\/\/www.cityofhope.org\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">City of Hope Cancer Treatment and Research Center<\/a>. <\/p>\n<p>Waffleye became a bright spot in an extremely difficult time for the Owczarskis, and their company slogan suits this perfectly: \u201cWhen life hands you lemons, make waffles.\u201d<\/p>\n<h4><strong>Mom &amp; Pop Waffles<\/strong><\/h4>\n<p>Being a small husband-and-wife-owned business, Waffleye inserts a familial tone into their brand through the <a href=\"https:\/\/waffleye.com\/recipe\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">recipes on their website<\/a> and social media.<\/p>\n<p>\u201cOur mascot is Grandma, who is inspired by our own grandma,\u201d Alex said. \u201cShe cooks breakfast every Sunday for our family and always uses a Waffleye waffle maker.\u201d<\/p>\n<p>There is Instagram evidence of this on <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.instagram.com\/waffleye_\/\" target=\"_blank\" rel=\"noreferrer noopener\">Waffleye\u2019s account<\/a>, featuring a <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.instagram.com\/stories\/highlights\/18060481636129742\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a> of Alex\u2019s grandmother at home using the Waffleye to make a waffle cake with her 92-year-old grandfather.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img src=\"\" alt=\"\" class=\"wp-image-53268\" \/><\/figure>\n<\/div>\n<p>According to their site, the recipes are written by Grandma and always include things that she or Grandpa have actually said.<\/p>\n<p>From <a href=\"https:\/\/waffleye.com\/pizza-waffles\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">pizza waffles<\/a> to <a href=\"https:\/\/waffleye.com\/waffled-donuts\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">waffled donuts<\/a>, there are lots of unique recipes to use with the Waffleye. And the accompanying step-by-step photos will make you want to reach out and grab your screen.<\/p>\n<p>Waffleye\u2019s family-oriented brand, paired with a creative way to express a love of cannabis, shows that cannabis normalization has come a long way and the company is cognizant of this fact. <\/p>\n<p>\u201cAs a small business, we are passionate about what we do,\u201d the Owczarskis state on their website. \u201cWe truly hope to provide fun and interesting recipes, to make you laugh, and to help change the narrative about cannabis.\u201d<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\/take-waking-and-baking-to-the-next-level-with-waffleye\/\">Take Waking and Baking to the Next Level with Waffleye<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\">Cannabis Now<\/a>.<\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/cannabisnow.com\/take-waking-and-baking-to-the-next-level-with-waffleye\/\" target=\"_blank\" rel=\"noopener noreferrer\">Take Waking and Baking to the Next Level with Waffleye<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Billy Owczarski has been diagnosed with cancer three times in his life and, like many, turned to cannabis as an aid to deal with the cruel side effects of chemotherapy. In 2017, when Owczarski was battling Hodgkin lymphoma, he spent a lot of time at home since the chemo made<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/08\/04\/take-waking-and-baking-to-the-next-level-with-waffleye\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,4934,111,241,106],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/43900"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=43900"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/43900\/revisions"}],"predecessor-version":[{"id":43901,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/43900\/revisions\/43901"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=43900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=43900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=43900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}