{"id":43815,"date":"2020-07-29T05:00:00","date_gmt":"2020-07-29T13:00:00","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/07\/29\/california-to-kenya-dr-norms-partners-with-cannabis-now-to-support-project-bake-initiative\/"},"modified":"2020-07-29T13:46:12","modified_gmt":"2020-07-29T21:46:12","slug":"california-to-kenya-dr-norms-partners-with-cannabis-now-to-support-project-bake-initiative","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/07\/29\/california-to-kenya-dr-norms-partners-with-cannabis-now-to-support-project-bake-initiative\/","title":{"rendered":"California to Kenya: Dr. Norms Partners with Cannabis Now to Support Project Bake Initiative"},"content":{"rendered":"

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Siblings Roberta Wilson and Jeff Koz never planned to get into the cannabis business, but sometimes that\u2019s just the way the cookie crumbles.\u00a0<\/p>\n

Wilson and Koz\u2019s edibles brand,\u00a0Dr. Norms<\/a>, started as an offshoot of Wilson\u2019s non-medicated cookie company,\u00a0Audrey\u2019s<\/a>, named after their mother. With the addition of cannabis to their mom\u2019s cookie recipes and plenty of hustle, the duo made their mark in California\u2019s early medical marijuana market and quickly transitioned to the state\u2019s booming adult-use industry.\u00a0<\/p>\n

True to its familial roots, Dr. Norms is named after Koz and Wilson\u2019s father, who worked for years as a Los Angeles physician. Interested in more than just baking cookies with cannabis, in 2018, Dr. Norms expanded into the hemp-CBD wellness market following the legalization of low-THC hemp products in the U.S. Farm Bill<\/a>.\u00a0<\/p>\n

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\"Dr.
Dr. Norms founders Roberta Wilson and Jeff Koz as children.<\/figcaption><\/figure>\n<\/div>\n

\u201cAudrey\u2019s Cookies honored our mom and her amazing healing ways through pharmacology and cookies and Dr. Norm\u2019s honors our dad, who was an old school medical practitioner with generations of families as patients,\u201d Wilson told Cannabis Now. \u201cWe literally use our mom\u2019s recipe for our flagship chocolate chip cookie.\u201d<\/p>\n

Keeping in line with both of their parents\u2019 past work in healthcare, the siblings behind Dr. Norms are carrying the patient-first mindset that made them successful in the medical marijuana market to the adult-use and CBD industries. With a focus on precise dosing, close-knit customer relations, and of course, great-tasting baked goods, Wilson and Koz have shaped their edibles brand<\/a> in their parents\u2019 image.<\/p>\n

\u201cA doctor wouldn\u2019t say, \u2018take however many Tylenol you think is right,\u2019\u201d Koz added. \u201cConsumers understood proper dosing with medicine and with alcohol \u2013 and Dr. Norm\u2019s wanted to do the same for cannabis.\u201d<\/p>\n

Cookies & Philanthropy<\/strong><\/h4>\n

With streamlined manufacturing and distribution, access to high-quality cannabis distillates and a growing customer base, the Dr. Norms team has been able to expand their horizons beyond baked goods and into philanthropy.\u00a0<\/p>\n

Just one year transitioning into the hemp-CBD wellness market, Dr. Norms partnered with Cannabis Now and anti-poaching nonprofit,\u00a0The Elephant Cooperation<\/a>, to start a new charitable endeavor called\u00a0Project Bake<\/a>.\u00a0With the assistance of the Kenya-based Elephant Cooperation, Project Bake will help fund the Vinmark Bakery and\u00a0Amson Education Centre<\/a>, located in the Mathare area of Nairobi, Kenya.<\/p>\n

\"Project<\/figure>\n

\u201cDr. Norms is one of the top brands in the edibles space,\u201d said Eugenio Garcia, Publisher and Founder of Cannabis Now Magazine. \u201cTheir commitment to community and quality made them the perfect partner to not only provide a yummy new product, but to do some good for others at the same time.\u201d<\/p>\n

To help support the initiative, Dr. Norms and Cannabis Now rele<\/a>ased a brand new Pecan Shortbread cookie<\/a> in Project Bake-branded packaging in both THC and hemp-CBD varieties. A portion of every sale goes towards Project Bake.\u00a0<\/p>\n

Vinmark Bakery and the Amson Education Centre currently serve 281 students in Mathare. Through a close symbiotic relationship, the bakery feeds the children and uses profits from community sales to support and supply the school. With additional financial injections from Project Bake, Vinmark will be able to upgrade their facilities and install new baking equipment that will hopefully create more efficiency and ramp up profits. This will lead to more opportunities for new infrastructure and instruction expansion for the children at the primary school.\u00a0\u00a0<\/p>\n

Wilson and Koz are already laying the groundwork for a visit to Mathare. If all goes as planned, they will deliver the Project Bake funds by hand, share some of their family cookie recipes, and with luck, pick up a few baking pointers of their own.<\/p>\n

\u201cThe idea was to earmark funds from the sales of this cookie to help refurbish the [Vinmark Bakery\u2019s] kitchen,\u201d Koz said. \u201cOur hope is to go down there for a visit, bring them a nice check, and share each other\u2019s baking secrets. We want to help them create a sustainable revenue model for their area.\u201d<\/p>\n

You can find the Dr. Norm\u2019s and Cannabis Now Project Bake THC cookies at licensed dispensaries across California. You can also order the equally delicious CBD version in all 50 states from the company\u2019s direct-to-consumer website,\u00a0Dr. Norm\u2019s CBD<\/a>.<\/p>\n

The post California to Kenya: Dr. Norms Partners with Cannabis Now to Support Project Bake Initiative<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n


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\nRead More: California to Kenya: Dr. Norms Partners with Cannabis Now to Support Project Bake Initiative<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Siblings Roberta Wilson and Jeff Koz never planned to get into the cannabis business, but sometimes that\u2019s just the way the cookie crumbles.\u00a0 Wilson and Koz\u2019s edibles brand,\u00a0Dr. Norms, started as an offshoot of Wilson\u2019s non-medicated cookie company,\u00a0Audrey\u2019s, named after their mother. With the addition of cannabis to their mom\u2019sContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":422,"featured_media":43816,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3476,50,136,1266,14112,111,106],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/43815"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=43815"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/43815\/revisions"}],"predecessor-version":[{"id":43817,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/43815\/revisions\/43817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/43816"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=43815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=43815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=43815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}