{"id":41599,"date":"2020-03-09T05:00:00","date_gmt":"2020-03-09T13:00:00","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/03\/09\/under-the-humboldt-sun\/"},"modified":"2020-03-10T12:46:56","modified_gmt":"2020-03-10T20:46:56","slug":"under-the-humboldt-sun","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/03\/09\/under-the-humboldt-sun\/","title":{"rendered":"Under the Humboldt Sun"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2020\/03\/justincannabis2-1.jpg\" width=\"1000\" height=\"600\"> <\/p>\n<p>The cannabis farms of California\u2019s Emerald Triangle are often cloaked in mystery, but a new book is giving a glimpse into the world of cannabis farmers deep in the Humboldt hills. The book, \u201cSustainable Sun-Grown Cannabis,\u201d is a celebration of outdoor cultivation from the photographer Justin McIvor, better known as <a href=\"http:\/\/justincannabis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Cannabis<\/a>.<\/p>\n<p>Thanks to McIvor\u2019s photos and emphasis on sustainable cultivation, the book is a visual guide to regenerative growing techniques like soil building, polyculture, solar panels and rainwater catchment. <\/p>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2020\/03\/justincannabis2.jpg\" alt=\"\" class=\"wp-image-50776\" \/><\/figure>\n<p>\u201cUltimately I made this book to shine a light on a few amazing cannabis cultivators in Southern Humboldt who are dedicated to protecting our valuable resources while producing premium quality cannabis products,\u201d McIvor said in regards to Humboldt\u2019s Finest Farms, the collective of farmers he spent time documenting in the heart of the <a href=\"\/?s=emerald-triangle\">Emerald Triangle<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2020\/03\/justincannabis4.jpg\" alt=\"\" class=\"wp-image-50780\" \/><\/figure>\n<p>Through showing<br \/>\nthe benefits of biodiversity, raising awareness about the importance of healthy<br \/>\nsoil, and highlighting cannabis plants that have been sun-ripened to perfection<br \/>\nand lovingly nurtured to reach their fullest potential, McIvor is hoping his<br \/>\nbook can introduce people to the beauty and variety that environmentally<br \/>\nresponsible practices can bring to the garden.<\/p>\n<p><a href=\"https:\/\/www.justincannabis.com\/sustainable-cannabis-book\" target=\"_blank\" rel=\"noreferrer noopener\">The book<\/a> is an artistic celebration of stacking functions \u2014 a term used in permaculture to describe a system where every element in a design provides more than one function. For example, polyculture plays an important role in creating a diverse network of roots under the soil as well as making the landscape above ground more aesthetically pleasing and attractive to pollinators.<\/p>\n<p>Full-page color photographs show thriving gardens full of bright orange marigolds, bold red zinnias and yellow sunflowers that provide vibrant pops of color against a sea of green. In one image titled \u201cConserving Water,\u201d the gorgeous deep turquoise of a rainwater-filled pond in the foreground leads the eye up to a row of emerald green grapevines, rolling golden hills and an elegant Japanese-style handcrafted greenhouse. <\/p>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2020\/03\/justincannabis3.jpg\" alt=\"\" class=\"wp-image-50778\" \/><\/figure>\n<p>In another<br \/>\nphoto, a stocky cola unexpectedly shoots up from the hood of a rusty old farm<br \/>\ntruck, glowing soft and golden in the late afternoon light. Another picture<br \/>\nshows long, stringy clusters of yellow corn and purple amaranth standing tall<br \/>\nnext to an expanse of pointy spears backlit by the sun.<\/p>\n<p>McIvor said he<br \/>\nfell in love with photography because it helped him capture and engage with the<br \/>\nbeauty around him. After graduating from the Brooks Institute of Photography<br \/>\nand working as a lab technician taking pictures of DNA blots, he followed his<br \/>\npassion for skateboarding and landed a job as a photographer for Santa Cruz<br \/>\nSkateboards, helping to elevate their magazine ads and catalogs. He<br \/>\ntransitioned from skateboarding to cannabis and, after many years as a cover<br \/>\nphotographer for High Times and other publications, he\u2019s once again coming back<br \/>\nto skateboard photography and is now focusing on the connection between the two<br \/>\nworlds.<\/p>\n<p>With family in Humboldt who\u2019d been growing cannabis since the \u201980s, McIvor said he had a natural connection to the Emerald Triangle and a familiarity with the scene before starting the book. His captions provide important context about what sets sungrown craft cannabis apart from the rest \u2014 most importantly, the awesome power of the sun. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img src=\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2020\/03\/justincannabis5.jpg\" alt=\"\" class=\"wp-image-50782\" \/><\/figure>\n<\/div>\n<p>\u201cEnergy usage in the indoor cannabis<br \/>\nindustry is growing at an alarming rate and giant warehouse producers are using<br \/>\na tremendous amount of power for their grows,\u201d he says. \u201cThose who grow in the<br \/>\nsun know it\u2019s the best way moving forward.\u201d <\/p>\n<p>For those who\u2019ve only seen cannabis grown as a monoculture crop in a warehouse under artificial lights, this book provides a visually striking introduction to a whole new paradigm. It\u2019s a tribute to the legendary Humboldt craft farmers who are continuing to show the world that by increasing biodiversity on your farm and working with the forces of nature, you can produce cannabis that is truly of the highest quality.<\/p>\n<p><strong>TELL US<\/strong>, do you value sungrown cannabis?<\/p>\n<p><em>Originally published in Issue 40 of Cannabis Now.\u00a0<a href=\"https:\/\/cannabisnow.com\/print-digital-magazine\/\">LEARN MORE<\/a><\/em><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\/under-the-humboldt-sun\/\">Under the Humboldt Sun<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\">Cannabis Now<\/a>.<\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/cannabisnow.com\/under-the-humboldt-sun\/\" target=\"_blank\">Under the Humboldt Sun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cannabis farms of California\u2019s Emerald Triangle are often cloaked in mystery, but a new book is giving a glimpse into the world of cannabis farmers deep in the Humboldt hills. The book, \u201cSustainable Sun-Grown Cannabis,\u201d is a celebration of outdoor cultivation from the photographer Justin McIvor, better known as<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/03\/09\/under-the-humboldt-sun\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":259,"featured_media":41600,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[416,261,50,100,85,12916,4466,270],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/41599"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/259"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=41599"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/41599\/revisions"}],"predecessor-version":[{"id":41601,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/41599\/revisions\/41601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/41600"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=41599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=41599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=41599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}