{"id":41008,"date":"2020-02-02T06:00:00","date_gmt":"2020-02-02T14:00:00","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/02\/02\/the-rise-of-the-themed-dispensary\/"},"modified":"2020-02-03T00:39:13","modified_gmt":"2020-02-03T08:39:13","slug":"the-rise-of-the-themed-dispensary","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/02\/02\/the-rise-of-the-themed-dispensary\/","title":{"rendered":"The Rise of the Themed Dispensary"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2020\/02\/1f680-1.png\" width=\"72\" height=\"72\"> <\/p>\n<p>In the ultra-competitive world of cannabis retail, operators are looking for new ways to stand out from the pack, and one option some have decided to go with is opening a themed dispensary with a focus on creating an \u201cimmersive\u201d and dare-we-say \u201cInstagrammable\u201d experience.<\/p>\n<p>The dispensary model has evolved a lot over the last decade. During the 2000s, when a handful of states only had medical marijuana laws, the user experience for cannabis consumers remained medical-centric in operators\u2019 attempt to keep their doors from getting kicked in by the feds. Then, when Barack Obama became president and\u00a0<a href=\"https:\/\/www.justice.gov\/iso\/opa\/resources\/3052013829132756857467.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">the 2013 Cole Memo helped dispensary operators relax<\/a>, people started to open up a bit \u2014\u00a0<a href=\"\/new-budget-allows-dea-interference\/\">maybe too soon<\/a>\u00a0\u2014 and the cat was out of the bag. The more regulated the marketplace, the faster this progress toward unique dispensary experiences happened.<\/p>\n<p>Harborside, a dispensary in Oakland and San Jose, California founded in 2006, gave the world its first deep look into\u00a0<a href=\"\/dispensary-profile-oaklands-harborside-health-center\/\">how well this new experience-centric kind of dispensary could be done<\/a>. Then, in the 2010s as adult-use legalization kicked off, a wave of dispensaries\u00a0<a href=\"https:\/\/www.adweek.com\/agencies\/an-inside-look-at-medmen-lauded-as-the-apple-store-of-weed\/\" target=\"_blank\" rel=\"noreferrer noopener\">modeled themselves after Apple Stores<\/a>. Today, as the market matures, we\u2019re starting to see more and more dispensaries embrace a whole new level of planned eccentricity.\u00a0\u00a0<\/p>\n<p>Even Jay-Z is getting into the themed dispensary hype. As part of his collaboration with California cannabis company Caliva, the company has opened a new New York-themed deli dispensary in Bellflower, California, to the south of Los Angeles. While we\u2019re not totally sure if it will carve the same kind of place in people\u2019s hearts as Katz\u2019s in Manhattan, it\u2019s certainly a new twist on buying pot.<\/p>\n<p>\u201cWe wanted to create something that was reminiscent of those early delis you saw from the 1950s,\u201d the store\u2019s manager Joshua Estrada told\u00a0<a href=\"https:\/\/www.hollywoodreporter.com\/news\/jay-z-backed-cannabis-brand-caliva-opens-first-socal-store-1256754\" target=\"_blank\" rel=\"noreferrer noopener\">The Hollywood Reporter<\/a>\u00a0when it opened. \u201cI kind of equate it to like if we took that deli from The Marvelous Mrs. Maisel \u2014 it\u2019s that neighborhood vibe. They\u2019ve got the rabbi, right? It\u2019s one of those moments, the neighborhood celebrating those spaces. We wanted to also play on that.\u201d<\/p>\n<p>In the foothills of Northern California\u2019s cannabis country, another new dispensary is making waves. The 3,700-square-foot psychedelic wonderland is called\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/doobienights.com\/\" target=\"_blank\">Doobie Nights<\/a>\u00a0and opened last month in Santa Rosa, replete with a \u201cPortal of Wonder\u201d sculpture wall that customers walk through and LED lighting designed by internationally renowned artists.<\/p>\n<blockquote class=\"instagram-media\">\n<div style=\"padding: 16px\">\n<div>\n<div style=\"background-color: #f4f4f4;height: 40px;margin-right: 14px;width: 40px\">\u00a0<\/div>\n<div>\n<div style=\"background-color: #f4f4f4;height: 14px;margin-bottom: 6px;width: 100px\">\u00a0<\/div>\n<div style=\"background-color: #f4f4f4;height: 14px;width: 60px\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">\u00a0<\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\">\u00a0<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">\u00a0<\/div>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;height: 20px;width: 20px\">\u00a0<\/div>\n<div>\u00a0<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0;padding: 0 4px\"><a style=\"color: #000;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/B79A5wCFhjL\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">We invite you to enter another dimension. The cannabis retail experience has entered the next level. Let\u2019s blast off! <img src=\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2020\/02\/1f680.png\" alt=\"&#x1F680;\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/>\u2800 .\u2800 #nextlevel #anotherdimension #outerspace #blastoff #dispensary #cannabisretail #experience #DoobieNights #elevated #experiential #spacestuff #projectionmapping #SantaRosa #retailspace<\/a><\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\">A post shared by <a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px\" href=\"https:\/\/www.instagram.com\/doobienights_707\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Doobie Nights<\/a> (@doobienights_707) on Jan 30, 2020 at 10:10am PST<\/p>\n<\/div>\n<\/blockquote>\n<p \/>\n<p>One of the first patrons of the new shop was glassblower and three-time Emerald Cup judge Chris Hanson.<\/p>\n<p>\u201cIt\u2019s unlike any other dispensary I\u2019ve been in,\u201d Hanson told Cannabis Now. \u201cThey flipped the bill on the notion a dispensary has to be serious. Yeah, some places have art. This place\u00a0<em>is<\/em>\u00a0art.\u00a0 Often you either get a tiny sterile spot, or a huge warehouse with tons of empty space. This was a great compromise, as far as things not being too crowded or spread out.\u201d<\/p>\n<p>The\u00a0<a href=\"https:\/\/www.pressdemocrat.com\/news\/10586865-181\/new-santa-rosa-dispensary-represents\" target=\"_blank\" rel=\"noreferrer noopener\">Santa Rosa Press Democrat<\/a>\u00a0said in addition to all the weed and color, the dispensary has \u201ca soundtrack of eclectic tunes, pumped through electrostatic speakers.\u201d Altogether, it makes for \u201ca multi-sensory experience on par with the hallucinogenic boat ride in \u2018Willy Wonka and the Chocolate Factory.\u2019\u201d<\/p>\n<p>Further to the north, two-year-old Portland dispensary Green Hop bills itself as the world\u2019s first historical hip-hop dispensary. While the dispensary not only educates its visitors on the decades-long ties between cannabis and hip-hop in a new way, it also stands as the last bastion of entrepreneurs of color in a once diverse neighborhood.\u00a0<a href=\"https:\/\/www.wweek.com\/potlander\/2018\/06\/12\/green-hop-brings-cannabis-and-hip-hop-together-in-north-portland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Willamette Week<\/a>\u00a0noted the dispensary is one of the last black-owned lots in the Woodlawn neighborhood.<\/p>\n<p>Other notable themed and immersive dispensaries include Denver\u2019s\u00a0<a href=\"https:\/\/www.smokingunapothecary.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smokin Gun Apothecary<\/a>, a late-night dispensary and anti-prohibition museum, and Oregon\u2019s 70s-themed\u00a0<a href=\"\/old-vibes-new-technology-at-oregons-electric-lettuce-dispensary\/\">Electric Lettuce<\/a>\u00a0dispensary.<\/p>\n<p><strong>TELL US<\/strong>, if you opened a dispensary, what theme would it have?<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\/the-rise-of-the-themed-dispensary\/\">The Rise of the Themed Dispensary<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\">Cannabis Now<\/a>.<\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/cannabisnow.com\/the-rise-of-the-themed-dispensary\/\" target=\"_blank\">The Rise of the Themed Dispensary<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the ultra-competitive world of cannabis retail, operators are looking for new ways to stand out from the pack, and one option some have decided to go with is opening a themed dispensary with a focus on creating an \u201cimmersive\u201d and dare-we-say \u201cInstagrammable\u201d experience. The dispensary model has evolved a<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2020\/02\/02\/the-rise-of-the-themed-dispensary\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":7,"featured_media":41009,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[148,50,141,170,1843,912],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/41008"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=41008"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/41008\/revisions"}],"predecessor-version":[{"id":41010,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/41008\/revisions\/41010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/41009"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=41008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=41008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=41008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}