There\u2019s a new name for the day before Thanksgiving, when people head to their local dispensary to stock up on cannabis products before feasting and celebrating with family: Green Wednesday. But is this holiday a real stoner event \u2014 or just a creation of PR firms?<\/p>\n
Based on interviews with industry insiders and the relevant data, the holiday appears to be both driven by organic consumer demand and by excitement from stores offering deals and promotions. It might not be a unique cultural event born from cannabis culture like\u00a0420<\/a>\u00a0or\u00a0710<\/a>, but regardless, it\u2019s a thing!<\/p>\n Long before the Golden Age of cannabis public relations was kind enough to bestow the title of \u2018Green Wednesday\u2019 on Thanksgiving Eve, people were definitely buying pot at higher rates the day before Thanksgiving.<\/p>\n According to the data miners at\u00a0Headset<\/a>\u00a0who analyze pot numbers and trends, there is a considerable boost in sales the day before Thanksgiving. According to their data across California, Colorado, Nevada and Washington, the daily sales averages increased from $10.8 million on regular Wednesdays to $17.6 million on the day before Thanksgiving. That means Green Wednesday in 2018 saw a 63% increase in sales in comparison to an average of the previous four Wednesdays.<\/p>\n Some retailers and delivery services see an even bigger boost. According to company data, California delivery service\u00a0Eaze<\/a>\u00a0saw a 136% increase in deliveries on Green Wednesday last year compared to a typical Wednesday in 2018.<\/p>\n \u201cHonestly, I think [Green Wednesday] is just a smart response to pre-existing consumer behavior,\u201d said Morgan Fox, the media relations director for the National Cannabis Industry Association. \u201cIf people are already going to be stocking up on a particular day, why not make it more attractive and affordable for them to shop at your store? It also seems like a clever way for the cannabis industry to set itself apart from all the other consumer noise happening around this holiday.\u201d<\/p>\n While Black Friday is traditionally known as a good day for pot deals, as with many other consumer goods, Green Wednesday is starting to catch up. Headset reported that across California, Colorado, Nevada and Washington, the average discount of all products increased from 9.3% to 9.8% on Green Wednesday. In comparison, the average discount on 420 in 2019 increased from 8.5% to 14.7%.<\/p>\n One of the things helping bump sales on Green Wednesday is the popularity of edibles, since a lot of people are scared to smell like pot around grandma. Leading the edible charge last year was\u00a0cannabis-infused beverages<\/a>. Headset reported that cannabis-infused beverages saw the biggest growth in sales on last year\u2019s Green Wednesday with a 101% increase. Edibles saw the second-biggest growth, with an 85% increase in daily sales.<\/p>\n Headset said of the things that made the beverage bump pretty interesting was that it happened despite the fact that retailers offered more discounts on traditional edibles than beverages on Green Wednesday last year. The average discount rate of traditional edibles increased from 8.2% to 10.1%, while the average discount rate of beverages decreased from 10.4% to 9.4% on Green Wednesday, Headset reported. That means despite the better deals on brownies and gummies, beverages still won out on Green Wednesday 2018.<\/p>\n The U.S. Department of Transportation also\u00a0notes that the Wednesday<\/a>\u00a0before Thanksgiving is also the start of a more nefarious period.<\/p>\n \u201cUnfortunately, excessive alcohol and drug intoxication are increasingly rampant over Thanksgiving due to events like \u2018Blackout Wednesday\u2019 and \u2018Danksgiving\u2019 that highlight and even encourage the heavy consumption of alcohol and marijuana throughout the holiday weekend,\u201d the agency said on its website.<\/p>\n Despite the fact that the department blames alcohol for the deaths of 800 people in \u201calcohol-impaired driving crashes\u201d on the holiday weekend from 2013 to 2017, the DOT is sticking with the weed-themed \u201cDitch Danksgiving\u201d name for the campaign.<\/p>\n So have a great time this Green Wednesday. Hell, try\u00a0the new weed gravy<\/a>\u00a0from Kiva. Just don\u2019t forget this was already one of the most dangerous holiday on American roadways long before marijuana was legal anywhere and wait until you\u2019re done being high to drive.<\/p>\n TELL US,<\/strong>\u00a0are you loading up on cannabis before the holiday?<\/p>\n The post Is \u2018Green Wednesday\u2019 More Than a PR Stunt?<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
There\u2019s a new name for the day before Thanksgiving, when people head to their local dispensary to stock up on cannabis products before feasting and celebrating with family: Green Wednesday. But is this holiday a real stoner event \u2014 or just a creation of PR firms? Based on interviews withContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2476,6558,50,99,12885,2893,12875,5987,2325],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/39753"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=39753"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/39753\/revisions"}],"predecessor-version":[{"id":39754,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/39753\/revisions\/39754"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=39753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=39753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=39753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nRead More: Is \u2018Green Wednesday\u2019 More Than a PR Stunt?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"