{"id":38255,"date":"2019-09-18T15:00:44","date_gmt":"2019-09-18T23:00:44","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/09\/18\/canadian-company-promises-odorless-cannabis\/"},"modified":"2019-09-19T00:46:42","modified_gmt":"2019-09-19T08:46:42","slug":"canadian-company-promises-odorless-cannabis","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/09\/18\/canadian-company-promises-odorless-cannabis\/","title":{"rendered":"Canadian Company Promises \u2018Odorless Cannabis\u2019"},"content":{"rendered":"<\/p>\n

People smoke weed to get high, but people also smoke weed because it is a pleasurable activity. Smoking weed is pleasurable because, on top of ingesting cannabinoids that activate receptors in a body-wide network that regulates mood, appetite, and sleep \u2014 the \u201chigh\u201d \u2014 smoking weed also\u00a0tastes good<\/em>.<\/p>\n

Cannabis is a plant and like other plants, cannabis includes essential oils that smell and taste a certain way. The\u00a0Tangie<\/a>, it tastes like tangerines! The gassy oil\u00a0Chem Dog<\/a>, it is so gassy and so oily \u2014 delightful!<\/p>\n

And based on what we know about terpenes<\/a>, it is becoming increasingly likely that cannabis\u2019s overall effect on the body and the mind and its flavor profile are related. The cannabis does what it does because of what it is \u2014 and what it is includes how it tastes. Remove the flavor from cannabis, in other words, and you are removing something essential from the overall experience.<\/p>\n

And this is exactly what a Canadian company is boasting that it can do. Addition by subtraction. Devising, cultivating, and marketing an \u201codorless cannabis\u201d is what Brampton, Ontario-based CannabCo Pharmaceutical Company believes the market is asking for.<\/p>\n

As per a press release sent out last week and picked up by Yahoo Finance, \u201ca number of users\u2026 complain about the smell, especially in enclosed areas, condos and apartments, and this technology addresses those concerns,\u201d according to company CEO and president Mark Pellicane, a former software and energy-sector entrepreneur whose company touts its supposed \u201canti-odor technology\u201d as a \u201cglobal first.\u201d<\/p>\n

It is undeniably true that generations of cannabis users have gone to great lengths to disguise or reduce any olfactory evidence, and many smokers have found themselves dimed out by the smell, which numerous courts have affirmed is probable cause for law enforcement to effect a search. This is why technology like smell-proof containers are popular and why so many of us have fondly remembered stank-reduction techniques like powerful fans and homemade, jury-rigged\u00a0sploofs<\/a>.<\/p>\n

So there are some practical as well as legal matters odorless weed would address or render moot, but this is the legalization era. And wouldn\u2019t odorless weed be stunted weed?<\/p>\n

Maybe, but exactly what CannabCo is selling is unclear. The company\u2019s press release says that its \u201cPURECANN technology\u201d \u201cgreatly reduces\u201d the resulting terpene-rich odor when cannabis is combusted. It will also \u201creduce harshness when smoking and lessens day-after effects\u201d while diminishing cannabis\u2019s smell when in storage so as to be \u201cvirtually undetectable.\u201d<\/p>\n

So what is it? A high-tech sploof? A really powerful fan? Seemingly not!<\/p>\n

\u201cThere are no third-party gadgets, or devices on the part of the user,\u201d Pellicane is quoted as saying. \u201cThe end result is pure cannabis that doesn\u2019t smell.\u201d<\/p>\n

Those of us fussy with language might point out that cannabis must smell in order to be pure and anything else is some contradiction in terms, but apparently this is not so.<\/p>\n

As for CannabCo,\u00a0whose website has the tagline \u201cbecause nature does it right<\/a>,\u201d the company first started issuing press releases a few years ago but appears to still be in the building phase. In 2017,\u00a0the company announced<\/a>\u00a0it had secured $24 million in funding and would build a cultivation facility able to produce 15,000 kilograms of cannabis a year. As of its most recent press statements, it appears the company is still seeking final licensing from Health Canada to begin cultivation.<\/p>\n

But it turns out that CannabCo\u2019s idea may be even less original than dorm-room era wishful thinking. On the very same day, another company, this one American,\u00a0announced its own line of odorless cannabis<\/a>.<\/p>\n

Float Technologies, a Los Angeles-company run by cannabis chef Jeff Danzer (also known as JeffThe420Chef) says that its \u201cFreeLeaf\u201d is cannabis that\u2019s run through \u201ca process which keeps the potency of the flower intact while at the same time rendering it completely devoid of the cannabis odor and taste,\u201d as per its press release. But since odorless and tasteless cannabis is boring, the company says it has also figured out a way to add back flavor \u2014 any flavor they want.<\/p>\n

The public will get its first taste of FreeLeaf in February 2020, when the BudBerry Dispensary and Lounge is said to open its doors in West Hollywood. According to Danzer, his company is currently fundraising to build out its Los Angeles-era production facility. So if you want to see flavorless weed in your brain and body, now\u2019s the time to invest.<\/p>\n

TELL US,<\/strong>\u00a0would you be interested in purchasing cannabis that did not have an odor?<\/p>\n

The post Canadian Company Promises \u2018Odorless Cannabis\u2019<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n


\n
\nRead More: Canadian Company Promises \u2018Odorless Cannabis\u2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

People smoke weed to get high, but people also smoke weed because it is a pleasurable activity. Smoking weed is pleasurable because, on top of ingesting cannabinoids that activate receptors in a body-wide network that regulates mood, appetite, and sleep \u2014 the \u201chigh\u201d \u2014 smoking weed also\u00a0tastes good. Cannabis isContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,12506,50,99,12507,12508,12509,12510,1598],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/38255"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=38255"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/38255\/revisions"}],"predecessor-version":[{"id":38256,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/38255\/revisions\/38256"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=38255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=38255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=38255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}