We\u2019re waist-deep in the dog days of summer. It\u2019s that special, hazy time of the year where sweat-slicked days ooze into muggy, electric nights and everything is a little looser than usual.\u00a0<\/p>\n
In accordance, this week\u2019s weed culture roundup is sort of unhinged. It\u2019s a grab bag of celebrity and dubious intentions. It\u2019s also reflective of broader trends in the cannabis marketing game: the leverage of pre-existing popularity to gain media exposure, the stunts, the striving for virality.\u00a0<\/p>\n
But how much does the cannabis industry\u2019s coterie of famous friends actually help the fight for legalization? Is all attention good attention, or is publicity drummed up solely to generate profit a betrayal of the cannabis advocacy movement\u2019s very\u00a0spirit<\/em>?\u00a0<\/p>\n Sorry. Got a little heavy at the end there. Must be the heat.\u00a0<\/p>\n I\u2019m not a marketing expert, but I\u2019ve lied about being one in a few job interviews so I\u2019m familiar with the concept of having a \u201cbrand story\u201d \u2014 a narrative that informs your business, presenting to lure in clients or customers with a similar value set.\u00a0<\/p>\n The desire to craft a particularly compelling brand story could, perhaps, be linked to the revelation from\u00a0Daye<\/a>\u00a0CEO and founder Valentina Milanova that her company, which sells environmentally friendly CBD tampons, was inspired by Anne Frank.\u00a0<\/p>\n Valentina told Jewish-American news site\u00a0The Forward<\/a>\u00a0that she wanted to pay homage to Frank\u2019s embracing of her own menstruation as recorded in her diary, which is definitely a nice sentiment. But it\u2019s also one hefty word salad.<\/p>\n And as for the science behind CBD tampons, it\u2019s complicated. According to Daye\u2019s website, \u201cCBD is much safer than over-the-counter painkillers, and the vaginal canal has the highest concentration of cannabinoid receptors, making it the best place to absorb the compound.\u201d\u00a0<\/p>\n Okay, \u201cCBD gym\u201d might be a little bit of an overstatement here \u2014 there\u2019s a\u00a0new l<\/a>uxury<\/a><\/em>\u00a0gym\u00a0<\/a>opening in New York City that will also sell CBD-infused refreshments, because the cannabinoid is nothing if not a leading trend in health and beauty.\u00a0<\/p>\n GRIT BXNG<\/a>, the gym in question, is co-owned by the likes of Pitbull (dal\u00e9!) and self-help coach\/alleged predator Tony Robbins. It\u2019s connected to a bar and also accepts Bitcoin. According to its website, \u201cit\u2019s a connection. A vibe. An attitude that you can have fun and be intense and work out and drink with fun people.\u201d\u00a0\u00a0<\/p>\n It\u2019s not like the application of CBD in fitness is a preposterous idea \u2014 leagues like the UFC are already\u00a0running trials on the impact of CBD<\/a>\u00a0on chronic pain and sports injuries, and many athletes swear that using CBD aids their recovery time and helps banish aches and pains.\u00a0<\/p>\n Where do I sign up?\u00a0<\/p>\n Have you ever been smoking weed and thought to yourself, \u201cThis is all well and good, but I\u2019d really prefer if it came from a company owned by a guy who gained notoriety as a cast member of MTV\u2019s \u2018The Jersey Shore\u2019\u201d?\u00a0<\/p>\n If so, today is your lucky day! Ronnie Ortiz-Magro, of \u201cRahn, you\u2019re traumatizing me!\u201d fame, is dipping his toes into the entrepreneurial waters and pushing multiple cannabis ventures.\u00a0<\/p>\n According to a public relations representative for Ortiz-Magro, the reality show star has a facility with\u00a0Gen X<\/a>\u00a0in the works, where his team will produce high-quality cannabis oils because in his experience \u201ca lot of oils give you bubbles in your chest\u201d and what his company does is \u201cproduce the oils really clean and smooth.\u201d He will also be working with the pre-roll manufacturers over at\u00a0Packwoods<\/a>.\u00a0<\/p>\n But most importantly: \u201cRonnie is also releasing the first ever CBD tanning lotion for those who lay in the sun, work out in the sun or just hang out outside.\u201d<\/p>\n Tanning lotion aside, there\u2019s certainly one lesson to be derived from all this publicity: In the legal weed business, there\u2019s nothing more powerful than a deep, deep commitment to being on-brand.\u00a0<\/p>\n TELL US<\/strong>, would you buy CBD tanning lotion or tampons?<\/p>\n The post \u2018Jersey Shore\u2019 Villains, CBD Gains & Anne Frank<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
We\u2019re waist-deep in the dog days of summer. It\u2019s that special, hazy time of the year where sweat-slicked days ooze into muggy, electric nights and everything is a little looser than usual.\u00a0 In accordance, this week\u2019s weed culture roundup is sort of unhinged. It\u2019s a grab bag of celebrity andContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":137,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1924,50,11680,11681,99,11682],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/37294"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/137"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=37294"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/37294\/revisions"}],"predecessor-version":[{"id":37295,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/37294\/revisions\/37295"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=37294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=37294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=37294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Honoring Anne Frank\u2026 With CBD Tampons\u00a0<\/h4>\n
Forget About Your Boyfriends & Meet Me at the CBD Gym<\/h4>\n
GTL & THC\u00a0<\/h4>\n
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\nRead More: \u2018Jersey Shore\u2019 Villains, CBD Gains & Anne Frank<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"