{"id":37105,"date":"2019-07-27T05:00:05","date_gmt":"2019-07-27T13:00:05","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/07\/27\/3-easy-instagram-tweaks-for-cannabis-influencers\/"},"modified":"2019-07-28T12:48:59","modified_gmt":"2019-07-28T20:48:59","slug":"3-easy-instagram-tweaks-for-cannabis-influencers","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/07\/27\/3-easy-instagram-tweaks-for-cannabis-influencers\/","title":{"rendered":"3 Easy Instagram Tweaks for Cannabis Influencers"},"content":{"rendered":"

<\/p>\n

To my friends, colleagues and influencers in the
\ncannabis and hemp space, it\u2019s time for some real talk about your social media
\nprofiles: Your Instagram game needs some work. <\/p>\n

And sure, Twitter\u2019s great<\/a> for following fast-moving policy conversations and the ever-expanding international news cycle, but you\u2019re likely spending too much time on the platform. Then there\u2019s Facebook; are you actually using the robust social channel strategically, or are you just posting blindly?<\/p>\n

That\u2019s the problem with the business side of social media<\/a>, regardless of the industry. Because you have a Facebook account, and because you post philosophical questions and political articles and cat videos and industry-specific breaking news on your personal Facebook feed, you feel as if you\u2019re internet-savvy enough to run a Facebook profile<\/a> for your business or launch a cannabis career online.<\/p>\n

The thing is, it doesn\u2019t
\ntranslate.<\/p>\n

We\u2019ve moved beyond the hand-wringing era of
\nprofessionals decrying the construct of a social media coordinator position \u2014 \u201cI
\ncould do that!\u201d \u2014 and now, an
\nexperienced and educated social lead might be among the highest-paid marketing
\nteam members.<\/p>\n

An effective social media presence goes well
\nbeyond the post and \u201clink in bio.\u201d
\nI know, I know \u2014 many of you are hustling and doing it yourself, and props to
\nyour dedication! But whether you\u2019re the DIY CEO running the business and the
\nsocial game or the influencer looking to expand your authentic connections,
\nhere are three easy tweaks \u2014 mostly focusing on Instagram since it\u2019s generally
\nthe most important channel for cannabis and hemp businesses and influencers \u2014 to
\nelevate your social media program. <\/p>\n

Understand The Basics<\/h4>\n
\n
\n
\n
<\/p>\n
\n
\n
\n
\n
<\/div>\n<\/div>\n
\n
\n
\n
View this post on Instagram<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
<\/div>\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n<\/div>\n

<\/a> <\/p>\n

#Canopy of #Mimosa from @jungleboys \u2013 check out their feature in #issue 27 of #CannabisNow #theartissue #jungleboys<\/a><\/p>\n

A post shared by Cannabis Now<\/a> (@cannabisnow) on Jan 4, 2018 at 4:32pm PST<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/figure>\n

There are, of course, some basic rules of social
\nmedia. They change often, and it\u2019s rare that everyone agrees on anything. And
\nyet, most professionals generally abide by certain standards and social mores.
\nIncluding these:<\/p>\n

How often should I post?<\/strong> On Instagram, I recommend four to six posts per week,
\nthoughtfully spaced out. <\/p>\n

Hashtags?<\/strong> Yes, especially when you can meaningfully tie into a trending
\ntag.<\/p>\n

Keywords?<\/strong> Equally
\nimportant! Search functionality on social channels behaves just like Google
\ndoes.<\/p>\n

Geotags?<\/strong> Always.<\/p>\n

Most important non-IG channel?<\/strong> It depends, but in these industries, Facebook is the answer \u2014 though
\nI\u2019d recommend exploring the social network to recognize what might work best
\nfor your brand. <\/p>\n

Should I ask questions in my posts?<\/strong> Engagement is the single most important element of modern social
\nmedia, so yes, though be thoughtful about it. (More on this in a minute.)<\/p>\n

And what about calls to action?<\/strong> Why not? Don\u2019t be afraid to sell or drive traffic via your social
\nchannels, though you should keep a majority of your posts non-promotional.<\/p>\n

Diversify content?<\/strong> Most definitely, which brings us to\u2026<\/p>\n

Create Eye-Catching, Scroll-Stopping Content<\/h4>\n
\n
\n
\n
<\/p>\n
\n
\n
\n
\n
<\/div>\n<\/div>\n
\n
\n
\n
View this post on Instagram<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
<\/div>\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n<\/div>\n

<\/a> <\/p>\n

Great one from @sweetseeds! #repost \"🍦\"<\/a><\/p>\n

A post shared by Cannabis Now<\/a> (@cannabisnow) on Jul 12, 2019 at 3:47pm PDT<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/figure>\n

Yes, you should absolutely
\ndiversify the content in your IG feeds. <\/p>\n

Studies have consistently shown that photos are the most popular content you can post, but those same studies show that fans and followers appreciate a variety of visual content \u2014 from branded videos to relevant screengrabs to aesthetically aligned drawings to applicable memes to brand-friendly shared content (with attribution) and graphics created specifically for your social channels.<\/p>\n

In short, switch it up, and
\nmake it pretty. <\/p>\n

Get Engaged<\/h4>\n
\n
\n
\n
<\/p>\n
\n
\n
\n
\n
<\/div>\n<\/div>\n
\n
\n
\n
View this post on Instagram<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
<\/div>\n
\n
\n
<\/div>\n
\n
\n
\n
<\/div>\n<\/div>\n

<\/a> <\/p>\n

Is it a thing? It\u2019s the day after a fun social outing and you wake up feeling tired, drained and uninterested in doing anything other than vegging out. You\u2019re headachey, foggy or a little more \u201cblah\u201d than normal. You think back on your evening and you don\u2019t remember drinking that much or doing anything else that would make you feel so lethargic\u2026 but then it hits you. Whether you were smoking like a chimney all night or casually snacking on cannabis-infused edibles like they were run-of-the-mill munchies, you\u2019re feeling the aftershock of too much THC. Some people call it a \u201cweed hangover.\u201d Surprisingly, alcohol isn\u2019t the only substance that can have you feeling off-kilter after overindulging. Dehydration, the main culprit when it comes to booze hangovers, has been shown to have a short-term effect on brain function and cognition (things like such as attention and memory), according to one study. But there are a few conflicting reports when it comes to whether or not cannabis can cause you to experience hangover symptoms. Full story by @grrlfromouterspace on #CannabisNow.com #linkinstory<\/a><\/p>\n

A post shared by Cannabis Now<\/a> (@cannabisnow) on Jul 22, 2019 at 1:34pm PDT<\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/figure>\n

Second verse, same as the first: Engagement is the single most important
\nelement of modern social media.<\/p>\n

What is engagement? It\u2019s engaging with your
\nfriends, answering their questions in the comments and stories. It\u2019s liking
\nyour fans\u2019 feedback, hearting their kind words. It\u2019s sharing your followers\u2019
\nphotos and mentions, especially as they\u2019re interacting with your professional
\nand individual brands.<\/p>\n

Ask yourself this important question: Do you
\ntreat your IG and other social channels like the communities they are? <\/p>\n

If your neighbor knocks on your door and you
\nnever answer? If your bestie calls and calls and you never pick up? If your
\nbuddy texts you, then texts again, and then texts a single attention-grabbing
\nquestion mark \u2014 and you don\u2019t text back? Well, you\u2019re not being a good
\nneighbor\/bestie\/buddy, are you? \u00a0<\/p>\n

The same goes for your most trafficked social
\nchannels. If I keep dropping affectionate comments on your ish and you keep
\nignoring me, I\u2019ll take the hint \u2014 and engage elsewhere. And as I mentioned
\nbefore, this is where a scheduling tool can come in especially handy. The more
\nyou schedule your content, the more free time you have for engagement. \u00a0<\/p>\n

TELL US<\/strong>, who runs your favorite
\nInstagram account? <\/p>\n

Originally published in Issue 37 of Cannabis
\nNow. LEARN MORE<\/a><\/em><\/p>\n

The post 3 Easy Instagram Tweaks for Cannabis Influencers<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n


\n
\nRead More: 3 Easy Instagram Tweaks for Cannabis Influencers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To my friends, colleagues and influencers in the cannabis and hemp space, it\u2019s time for some real talk about your social media profiles: Your Instagram game needs some work. And sure, Twitter\u2019s great for following fast-moving policy conversations and the ever-expanding international news cycle, but you\u2019re likely spending too muchContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":92,"featured_media":37106,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,79,6513,85,11179,1186,10190,119,1188],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/37105"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=37105"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/37105\/revisions"}],"predecessor-version":[{"id":37107,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/37105\/revisions\/37107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/37106"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=37105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=37105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=37105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}