The Ultimate Fighting Championship (UFC) has announced a multi-year partnership with Canadian cannabis company Aurora to test CBD products on the performance of UFC athlete participants, in pursuit of advancing science to better support the health and wellness of competitors in one of the most physically testing sports on the planet.<\/p>\n
The multi-million-dollar deal the companies are\u00a0calling a \u201cglobal partnership<\/a>\u201d\u00a0will specifically focus on hemp-derived CBD<\/a>. They hope it will significantly advance clinical science around how hemp-derived CBD impacts athlete recovery, given that the faster and better MMA fighters can recover between training sessions, the bigger a threat to their opponents they will be on fight night.<\/p>\n With the info that comes out of the partnership, Aurora expects to further develop products specifically to fit fighters\u2019 needs and further educate them on best practices revealed in the forthcoming data pool.<\/p>\n The research will take place in an unlikely center of scientific progress: Las Vegas. There, the UFC\u2019s sports performance team will actually conduct all the research with athletes that are willing to participate. The main areas research will focus on initially are pain management, inflammation, recovery and mental well-being.<\/p>\n Dr. Jason Dyck, a professor at the University of Alberta and a Canada Research Chair in Molecular Medicine, will take the lead on Aurora\u2019s end for the project. Dyck also serves on the board of Aurora, where he provides oversight into the company\u2019s scientific projects.<\/p>\n UFC President Dana White has had a mixed relationship with cannabis over the years, but times are changing.<\/p>\n \u201cSince the day we opened the Performance Institute, our primary goal was to offer UFC athletes the best possible training, nutrition, and recovery services,\u201d White said in a statement announcing the deal. \u201cThis partnership with Aurora is an extension of that goal, and we\u2019re looking forward to collaborating with Aurora to find new ways to improve the health and safety of athletes who compete in UFC.\u201d<\/p>\n Terry Booth, CEO of Aurora, also weighed in on the deal in the statement.<\/p>\n \u201cThis global partnership places focus squarely on the health and well-being of UFC\u2019s talented and highly trained athletes,\u201d Booth said. \u201cThe Aurora-UFC research partnership creates a global platform to launch targeted educational and awareness campaigns, while creating numerous opportunities to accelerate our global CBD business.\u201d<\/p>\n Over the last three years, UFC fighters have been dabbling in CBD for recovery openly, since the famous post-fight press conference in August 2016 where Nate Diaz claimed he was smoking a vape pen filled with CBD. Others would claim it wasn\u2019t CBD, and since he had already taken his post-fight drug test, we\u2019ll never know \u2014 unless you believe his brother Nick,\u00a0who claimed it was not CBD<\/a>. But regardless of what was in that vape, the CBD-in-MMA cat was out of the bag.<\/p>\n Diaz would later receive a public telling off from the U.S. Anti-Doping Association. \u201cIt don\u2019t matter,\u201d Diaz\u00a0told the Bob Costa of MMA<\/a>, Ariel Helwani, eight months after the original incident. \u201cI banked out in the cannabis industry from it\u2026 It was a good move and it was organic.\u201d<\/p>\n These days, a spread of MMA\u2019s biggest names and champions find themselves sponsored by CBD companies. At a Bellator event last fall,\u00a0Ricardo Arona power bomber<\/a>, Pride legend and former UFC Light Heavyweight Champion Quinton \u201cRampage\u201d Jackson credited Nate Diaz with turning him on to CBD. He also credited one of this year\u2019s UFC Hall of Fame class members, Suga Rashad Evans, with hooking him up with a sponsor.<\/p>\n MMAFighting<\/a>\u00a0asked Rampage how important CBD is now to fighters.<\/p>\n \u201cI\u2019m glad [Nate Diaz] stood up for us and made it legal for MMA fighters,\u201d Rampage replied. \u201cDude, it\u2019s incredible. It\u2019s been helping me out a lot.\u201d According to Rampage, the effect has been so significant he\u2019s doing pushups again.<\/p>\n TELL US,<\/strong>\u00a0do you watch UFC?<\/p>\n The post UFC Will Study Effects of CBD on Athletes<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
The Ultimate Fighting Championship (UFC) has announced a multi-year partnership with Canadian cannabis company Aurora to test CBD products on the performance of UFC athlete participants, in pursuit of advancing science to better support the health and wellness of competitors in one of the most physically testing sports on theContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[845,50,136,10053,99,282,10054,9399,10055,10056],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/35530"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=35530"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/35530\/revisions"}],"predecessor-version":[{"id":35531,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/35530\/revisions\/35531"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=35530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=35530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=35530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Studying CBD\u2019s Effects on Athletic Performance<\/h4>\n
UFC & CBD: A New Partnership After a Complicated History<\/h4>\n
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\nRead More: UFC Will Study Effects of CBD on Athletes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"