{"id":35050,"date":"2019-05-05T05:00:06","date_gmt":"2019-05-05T13:00:06","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/05\/05\/420-boosts-cannabis-sales-again-in-2019-data-shows\/"},"modified":"2019-05-05T12:38:49","modified_gmt":"2019-05-05T20:38:49","slug":"420-boosts-cannabis-sales-again-in-2019-data-shows","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/05\/05\/420-boosts-cannabis-sales-again-in-2019-data-shows\/","title":{"rendered":"420 Boosts Cannabis Sales Again in 2019, Data Shows"},"content":{"rendered":"<\/p>\n


<\/strong>In its report on 2019\u2019s 420 trends, cannabis
\nindustry analysis company Headset\u2019s first and biggest takeaway was that, despite
\nfour years of legal marijuana in certain parts of the U.S., the novelty has
\ncertainly not worn off. <\/p>\n

Headset reported<\/a> that, this year, 420 saw a sales boost that slightly exceeded predictions. Sales were up 128% around the country, compared to the four previous Saturdays. Headset had originally predicted<\/a> it would be around 100% and 120%. <\/p>\n

The report also found that the night before 420
\nwas popping, too. Headset said Fridays are already the most popular days for legal
\npot purchasing, but this one saw a sizable boost of 27% over the previous four.<\/p>\n

Headset produced its report from real-time
\nsales data reported by participating cannabis retailers via point-of-sale
\nsystems, which are linked up with Headset\u2019s data analytics platform. The
\nnumbers in the report are based on data collected from retailers on April 20,
\n2019 and the four previous Saturdays.<\/p>\n

Meanwhile, Flowhub<\/a> collected data on the holiday from seven states. Their biggest takeaway was that total sales increased by 7%. There was also a 9% increase in both the total number of people coming through the doors of the dispensary from last year and the number of transactions they made. <\/p>\n

Consumers in Maryland were hit the hardest in
\nthe wallet. There, the average sale amount before taxes was a whopping $105. Meanwhile,
\nin Oregon, people spent an average of only $36 and likely walked away with more
\nthan an ounce in plenty of dispensaries. In other developed markets like Nevada
\nand Colorado, prices were in the mid $50s, but prices jumped when you got to
\nthe world\u2019s largest legal marketplace in California. The average purchase in
\nthe Golden State was $76.<\/p>\n

The
\nDemographics of 420 Shoppers in 2019<\/strong><\/h4>\n

According to Seed, the folks making their way
\nto dispensaries for 420 were experienced buyers. In the week before the holiday,
\nbeginner users made up 40% of the people that made their way into dispensaries.
\nOn 420, that number dropped 15%, with only a quarter of customers being new
\nusers. The lion\u2019s share of holiday shoppers were intermediate, as they made up
\nnearly half of all customers.<\/p>\n

Who were these shoppers? Seed\u2019s data showed
\n67% of all 420 shoppers were men between the ages of 21 and 34 years old.
\nSenior citizens appeared to want nothing to do with those hyphy whippersnappers,
\nas shoppers over the age of 55 made up only 4% of the people that visited
\ndispensaries on 420. People over the age of 45 only made up 13%. <\/p>\n

Another trend according to Seed was that women
\nover the age of 35 showed up less than expected compared to the weeks prior. <\/p>\n

What
\nPeople Bought on 420 in 2019<\/strong><\/h4>\n

While the world of cannabis products is
\nexpanding fast, flower is still king. While Colorado saw flower make up 8% less
\nof all total purchases this year compared to last, flowers still made of over
\nhalf of all purchases, according to Flowhub. Concentrates made up a third of
\nall purchases, and basically, everything else was spent on edibles. <\/p>\n

Headset said the common thing about the
\nproducts that saw the most growth this year was they were ready to consume as
\nsoon as people walked out. The area that saw the most growth was beverages,
\nwhich saw 136% sales growth. <\/p>\n

Headset said it was also a huge day for moving
\ninventory. The holiday itself moves 12% of all the product sold in April up to
\n420. <\/p>\n

TELL
\nUS,<\/strong> what did you buy on 420 this year?<\/p>\n

The post 420 Boosts Cannabis Sales Again in 2019, Data Shows<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n


\n
\nRead More: 420 Boosts Cannabis Sales Again in 2019, Data Shows<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In its report on 2019\u2019s 420 trends, cannabis industry analysis company Headset\u2019s first and biggest takeaway was that, despite four years of legal marijuana in certain parts of the U.S., the novelty has certainly not worn off. Headset reported that, this year, 420 saw a sales boost that slightly exceededContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[480,9700,50,9895,390,99,4517,5987],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/35050"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=35050"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/35050\/revisions"}],"predecessor-version":[{"id":35051,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/35050\/revisions\/35051"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=35050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=35050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=35050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}