David Bronner\u2019s family business is a cannabis business. It always was, even through the worst of cannabis prohibition.\u00a0<\/p>\n
The Bronners are famous the world over for soap, made special with a particular magic ingredient. You know them because of David Bronner\u2019s grandfather, one Emanuel Bronner. Emanuel Bronner was a bit of an eccentric. He believed soaps containing\u00a0hemp oil<\/a>\u00a0\u2014 rich in omega-3 fatty acids that aid lathering without drying out the skin \u2014 were powerful and awesome enough to qualify as \u201cmagic soap.\u201d\u00a0<\/p>\n Thus the world came to have Dr. Bronner\u2019s Magic Soaps, and between their indisputable quality and their famously verbose label extolling the worldview of their creator, these soaps are\u00a0the<\/em>\u00a0bath item every crunchy household cannot live, bathe or mop the floors without.<\/p>\n But in the following decades, as the soap\u2019s magic ingredient became a banned substance, David Bronner became an activist as well as an extraordinarily successful businessman.\u00a0And now that legalization is on the rise, starting on May 7, the family business will add a recreational cannabis enterprise to its list of endeavors \u2014 and a\u00a0responsible<\/em>\u00a0recreational cannabis enterprise at that.<\/p>\n An obvious advocate of\u00a0marijuana legalization<\/a>\u00a0who backed up his advocacy with $5 million of material support for legalization pushes since 2001, David Bronner also put his body on the line for the cause.\u00a0<\/p>\n In 2012,\u00a0<\/a>\u00a0he staged a protest in front of the White House with hemp plants. At the time, hemp plants were the only commodity legal to possess, process, sell and import into the United States but illegal to cultivate \u2014 yet sales of Dr. Bronner\u2019s Soaps grew from $4 million in 1998 to $111 million in 2017,\u00a0according to the company website<\/a>.<\/p>\n Sourcing hemp from outside of the United States was a particular silliness that ended in December, when President Donald Trump signed the\u00a02018 Farm Bill<\/a>\u00a0into law. And with the hemp war mostly won, what better project to take up but selling recreational cannabis under the same broad label?<\/p>\n The company announced Monday that Bronner will sell sun-grown cannabis sold under the brand name Brother David\u2019s. The bud itself will be sourced and distributed by Flow Kana<\/a>, the Mendocino County-based, eco-friendly cannabis brand and is set to hit the shelves at \u201cselect dispensaries\u201d in the Bay Area on that May 7 start date.<\/p>\n Sales will begin in Southern California later that month, as Ganjapreneur\u00a0reported<\/a>.<\/p>\n Of course, dispensary shelves are already stuffed full of premium branded cannabis products. What makes Brother David\u2019s different, special or even\u2026 magic? Well, mostly because it\u2019s not commercial-grade mids grown in a pollution-producing indoor factory farm.<\/p>\n Now that commercial cannabis is legal, \u201cwe need to advance consumer and environmental interests by implementing regenerative organic agriculture in the cannabis industry,\u201d Bronner said. \u201cBrother David\u2019s provides an alternative to the chemical and fossil-fuel intensive industrial ag model being adopted by many corporations in the cannabis industry. As society moves closer and closer toward the federal legalization of cannabis, we need to chart a new course before it\u2019s too late.\u201d<\/p>\n To that end, the launch of Dr. Bronner\u2019s weed coincides with the premiere of a new cannabis-certification brand, called Sun and Earth. Anything with the Sun and Earth label is supposed to be grown with the environment in mind, under the sun and in \u201ccarefully tended living soils.\u201d\u00a0<\/p>\n Thus Brother David\u2019s cannabis is supposed to be the very, very good stuff, sourced from farmers in Flow Kana\u2019s network, and grown according to these strict and very happy standards. Having such cannabis sold under the Brother David label \u2014 that is, under the broad umbrella of Dr. Bronner\u2019s \u2014 will then help keep responsible farmers in business, while promoting sustainable cannabis production practices. Nice!<\/p>\n TELL US<\/strong>, do you support sustainably farmed cannabis?\u00a0 <\/p>\n The post The Dr. Bronner\u2019s Magic Soap of Cannabis Is\u2026 Dr. Bronner\u2019s Cannabis<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
David Bronner\u2019s family business is a cannabis business. It always was, even through the worst of cannabis prohibition.\u00a0 The Bronners are famous the world over for soap, made special with a particular magic ingredient. You know them because of David Bronner\u2019s grandfather, one Emanuel Bronner. Emanuel Bronner was a bitContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,9808,9809,170,4154,296,1962,687],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/34848"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=34848"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/34848\/revisions"}],"predecessor-version":[{"id":34849,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/34848\/revisions\/34849"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=34848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=34848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=34848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A Brand-New Bronner\u2019s Chapter<\/h4>\n
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\nRead More: The Dr. Bronner\u2019s Magic Soap of Cannabis Is\u2026 Dr. Bronner\u2019s Cannabis<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"