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3C Farms has been providing SoCal with its classic homage to great OG Kush and a variety of other strains for essentially 20 years. After navigating the regulatory hurdles of 2018, 3C Farms now finds itself a top-shelf mainstay across the world\u2019s largest cannabis market in Southern California after they expanded into tons of new storefronts. Backed by good genetics and a driven team, President of Sales and Director of Operations Waylon Broussard sat down with us to tell the full tale of 3C\u2019s success. <\/p>\n
Broussard got his earliest peek at the cannabis industry on a road trip through Northern California\u2019s prime cultivation region in the Emerald Triangle<\/a> with his dad. During this trip he smoked pot with his dad for the first time.<\/p>\n \u201cThat was the highest I\u2019ve ever been,\u201d said Broussard. <\/p>\n In 2006, Broussard opened Cali\u2019s Finest Compassion Co-op with his cousin. At the same time, Bryan Schwartz founded 3C<\/a> (Schwartz remains the master cultivator at 3C Farms to this day). In the decade prior to the 3C brand\u2019s official founding with proper paperwork in 2014, the operation was essentially a medical effort.<\/p>\n From the beginning, solid genetics served as the core of 3C\u2019s success \u2014 helped out by the fact that Schwartz\u2019s cousin is Josh D of OG Kush fame<\/a>. <\/p>\n \u201cWhen Josh came back in 1996 from Florida, he brought the original OG strain over here, which is our Club 33 OG<\/a>,\u201d Broussard said. \u201cHe gave that to [Schwartz] back in 1996 and he\u2019s been growing it in the [San Fernando] Valley ever since.\u201d <\/p>\n The Club 33 is the essential representation of what people think of when they think of exceptional Southern California OG Kush. It oozes all of the flavors, aromas and impact that made the strain famous in the first place. It would be expanded upon further generations like the Enoch<\/a> and Illuminati OG<\/a>. <\/p>\n In 2014, after working together previously, Broussard and Schwartz teamed up bringing 3C under the Coast to Coast Collective flag, with the help of another co-founder Chris Malcolm, who also serves as Coast to Coast Collective\u2019s CEO these days. As Broussard puts it, the team used Cali\u2019s Finest Compassion Co-op\u2019s permit to put 3C on the books. 3C and its partners now has two pre-ICO LA dispensaries with full cultivation grandfathered in. \u201cPre-ICO\u201d is a special designation meaning those locations were open before the LA Interim Control Ordinance (ICO) established a temporary moratorium on opening new dispensaries in September 2007. <\/p>\n In this new wave of licensing, 3C has found itself able to put the product on the shelves in various new locations, but the last couple years haven\u2019t been without their hiccups in terms of dealing with California\u2019s regulatory hurdles.<\/p>\n \u201cThat\u2019s been a challenge,\u201d said Broussard. \u201cI can\u2019t say any one of us did it ourselves. The best part about that was having a great team behind 3C from our investors to our board of directors. It\u2019s been a fun road, definitely challenging.\u201d <\/p>\n One of the biggest problems has been the constantly evolving regulatory framework of Los Angeles. Broussard says it\u2019s hard to make smart business decisions when things like packaging or testing might change in any given month as far as one knows. <\/p>\n Despite all the regulatory upheaval, 3C is now available in a spread of LA dispensaries. One of the big reasons behind their reach is their wide distribution of genetics bred in-house. <\/p>\n \u201cWe do all of our own crossbreeding, obviously,\u201d said Broussard, again pointing to the lineage of their stock. \u201cFrom there, we share genetics. I did a trade with my boy Kevin over at Moxie for their AC\/DC for our Casey Jones. Our new strain A3\/DC has been very popular.\u201d<\/p>\n 3C\u2019s take on AC\/DC<\/a> comes in at a 20 to 1 CBD to THC ratio. They\u2019ve also released AC\/OG<\/a> in 2018, which is a 2 to 1 ratio made from Illuminati OG crossed with AC\/DC. With the current rise in CBD enthusiasm, the fact that breeders like 3C are expanding that area of the cannabis genome is essential. <\/p>\n Another popular 3C strain is Chardonnay. It pairs 3C\u2019s Kraken line with Berry Noir. Broussard says the Berry Noir has a very Blackberry Kush feel to it. The Kraken lineage included Harlequin and 3C\u2019s Conspiracy Kush. <\/p>\n \u201cIt\u2019s kind of a trip for me, as to where I thought that strain came from,\u201d Broussard said. \u201cWe ran a Phylos Bioscience test<\/a> and a lot of the markings on that one would come back as a Blue Dream. So [Chardonnay has] been a really fun sativa-dominant hybrid for us, when that\u2019s really not what we were originally going for.\u201d <\/p>\n Broussard believes the success in the breeding program has come down to 3Cs\u2019 efforts to maximize \u201cthe entourage effect<\/a>,\u201d the name for how all the plant\u2019s cannabinoids and terpenes interact with each other to produce a complex effect on the body.<\/p>\n \u201cWe\u2019ve always tried to keep the entourage effect with our strains so you\u2019ll see higher levels of CBN<\/a> and higher levels of CBD<\/a> in our strains \u2014 really it\u2019s more than just a THC<\/a> thing,\u201d he said. \u201cEven before the testing was out there, people just love the feeling they got from smoking 3C.\u201d<\/p>\n We asked Broussard if the last four \u201cDefinitely in brand recognition, and of course, quality,\u201d Broussard said people just need to realize there was always \u201cWe\u2019ve always gone after the craft market,\u201d Broussard said. \u201cIt\u2019s always indoor, hand-trimmed, hand-cured, everything we do we haven\u2019t used any other machinery. \u201c<\/p>\n TELL US<\/strong>, have you ever tried cannabis from 3C Farms? <\/p>\n Originally published in Issue 35 of Cannabis Now. LEARN MORE<\/a><\/em><\/p>\n The post 3C Farms: Maximizing the Entourage Effect<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
3C Farms has been providing SoCal with its classic homage to great OG Kush and a variety of other strains for essentially 20 years. After navigating the regulatory hurdles of 2018, 3C Farms now finds itself a top-shelf mainstay across the world\u2019s largest cannabis market in Southern California after theyContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":7,"featured_media":34529,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5124,50,180,5,4350,85,4621,9690,6043,7260,488,410,9691],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/34528"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=34528"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/34528\/revisions"}],"predecessor-version":[{"id":34530,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/34528\/revisions\/34530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/34529"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=34528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=34528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=34528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n![\"\"](\"https:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2019\/04\/3CFarmsChardonnayIndicaStrainIndoor.jpg\")
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\nyears of preparation made it easier for 3C to fight off the bigger corporate
\nplayers attempting to grab a chunk of California\u2019s legal cannabis market. <\/p>\n
\nsaid Broussard. \u201c3C Farms stands for craft cannabis cultivation. We coined that
\na long time ago to remind us what we do.\u201d<\/p>\n
\ngoing to be a place for those larger competitors, resource-wise, as the market expanded.
\nBroussard describes it as the same thing we see in the beer industry, with small
\ncraft brewers surviving at the same time as larger corporations like
\nAnheuser-Busch. <\/p>\n
\n
\nRead More: 3C Farms: Maximizing the Entourage Effect<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"