Small business owners often treat packaging as an afterthought. After all, it\u2019s what\u2019s inside that counts, right? However, packaging plays a crucial role in a customer\u2019s decision to buy a product.<\/p>\n
One\u00a0nationwide study<\/a>\u00a0conducted by the global research company IPSOS found that seven out of 10 customers are influenced by the packing design of products. That\u2019s because the way a product is packaged is often a customer\u2019s first introduction to a brand. It tells a story, sets a tone and expresses brand identity all at once.<\/p>\n StickerYou<\/a>\u00a0\u2014 a successful e-commerce startup that creates a variety of customized products including labels, decals and die-cut stickers to help brand your business \u2014 believes packaging is more than an aesthetic complement to your brand; it\u2019s an integral part of it.<\/p>\n Here are five ways in which packaging can be used as a powerful tool for small businesses.<\/p>\n Labels are important tools of communication; they convey ingredients, allergies and other essential information. A well-designed label can also make a product pop and, according to\u00a0Entrepreneurship Life<\/a>, is a brand\u2019s sales pitch to shoppers.<\/p>\n Clear or opaque labels, for example, are important elements of that design. Opaque labels stand out on products that come in tins, bags, or boxes. For products that come in bottles or jars, consider letting the product speak for itself with the use of clear labels and simple lettering. This shows off what\u2019s inside the packaging and gives it a sleek, modern aesthetic.<\/p>\n Texture can lend to the aesthetic a brand is trying to achieve. Glossy labels are generally brighter and more eye-catching. A matte texture allows for a more subtle, muted tone, which can complement hand-crafted, and artisanal goods.<\/p>\n It\u2019s important to consider the environment in which the product will be used, and stored in.\u00a0Durable roll labels<\/a>\u00a0are waterproof and can withstand hot and cold temperatures, so labels won\u2019t peel or fade when exposed to the elements.<\/p>\n Labels with logos can be used on all sorts of things aside from the actual product being sold. The boxes and bags customers use to carry out goods from a\u00a0store<\/a>, for example, are great ways to spread brand awareness far and wide.<\/p>\n Stick-on labels can be particularly cost-effective for small businesses that don\u2019t have the budget for custom-printed boxes and bags. Consider using stickers, such as\u00a0paper roll labels<\/a>, which come in any size or shape. They are also great for businesses on a budget, as companies can purchase customized rolls of stick-on labels at inexpensive rates.<\/p>\n Shipping packaging offers plenty of opportunities for both company and customers. The \u201cunboxing experience,\u201d described as the joy felt when a package arrives ready to be opened, or \u201cunboxed,\u201d is one of the most impactful.<\/p>\n Unboxing is a subculture with a massive following on YouTube. Needless to say, having great-looking, well-branded shipping packaging matters.<\/p>\n According to\u00a0Shopify<\/a>\u2019s Richard Lazazzera, shipped packages are one of the most underused \u2014 and most valuable \u2014 marketing opportunities. \u201cA branded packaging experience is a thoughtful selection of shipping and packaging materials as well as how you\u2019ve decided to present your shipped products,\u201d Lazazzera wrote. \u201cIts purpose is to provide a positive first impression of your product \u2014 ideally, one that\u2019s both memorable and shareable.\u201d<\/p>\n Customized shipping boxes enhance customer experience but can be costly. Alternatively, stick-on labels can be applied to generic boxes. This doesn\u2019t have to be a logo, it could be a company\u2019s slogan, or a sticker thanking customers for their purchase in the brand\u2019s colors and font. \u00a0<\/p>\n Get creative by printing logos on\u00a0packaging tape<\/a>, which wraps around the exterior of the box for maximum effect. Promos and upcoming sales can also be plugged on the tape.<\/p>\n Toss in some cool promotional items, or freebies \u2014 like collectible\u00a0stickers<\/a>, free samples, coupons, a newsletter \u2014 into the shipping box as a little extra touch.<\/p>\n A carefully-designed thank you note in the shipping box can make all the difference. Notes can be handwritten, addressed to the individual customer, and include social media handles. This helps establish rapport with customers, lets them know they matter, and reminds them that they support a small business with real humans running it.<\/p>\n TELL US<\/strong>, you make purchase decisions based on packaging?<\/p>\n The post 5 Ways to Maximize Product Labels & Packaging for Your Business<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
Small business owners often treat packaging as an afterthought. After all, it\u2019s what\u2019s inside that counts, right? However, packaging plays a crucial role in a customer\u2019s decision to buy a product. One\u00a0nationwide study\u00a0conducted by the global research company IPSOS found that seven out of 10 customers are influenced by theContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[99,687,4552,919,106,9621,6866],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/34337"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=34337"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/34337\/revisions"}],"predecessor-version":[{"id":34338,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/34337\/revisions\/34338"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=34337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=34337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=34337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Label Design<\/h4>\n
2. What\u2019s on the Outside<\/h4>\n
3. The Unboxing Experience<\/h4>\n
4. Custom Shipping Containers<\/h4>\n
5. Throw in Some Swag<\/h4>\n
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\nRead More: 5 Ways to Maximize Product Labels & Packaging for Your Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"