{"id":33383,"date":"2019-03-06T16:00:36","date_gmt":"2019-03-07T00:00:36","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/03\/06\/report-california-consumers-spend-the-most-per-item-on-legal-cannabis-in-the-u-s\/"},"modified":"2019-03-07T00:46:44","modified_gmt":"2019-03-07T08:46:44","slug":"report-california-consumers-spend-the-most-per-item-on-legal-cannabis-in-the-u-s","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/03\/06\/report-california-consumers-spend-the-most-per-item-on-legal-cannabis-in-the-u-s\/","title":{"rendered":"Report: California Consumers Spend the Most Per-Item on Legal Cannabis in the U.S."},"content":{"rendered":"<\/p>\n<p>A report, published this week by longtime cannabis data company\u00a0Headset, delved into the price of cannabis in its various forms in legal markets across the United States, and revealed some interesting data. \u00a0<\/p>\n<p>Over the years, Headset has tracked over $4.5 billion in sales across the country and the data acquired from those transactions for the backbone of what the report is breaking down. The data sets from key cannabis marketplaces around the country were analyzed along variables such as the price of the flower by the gram and milligrams of THC in edibles, as well as more \u201ctraditional\u201d economic variables that weren\u2019t so pot-specific.<\/p>\n<p>Here are four key findings from the Headset report.<\/p>\n<h4><strong>1) California Has the Highest Average Item Price for Cannabis Products<\/strong><\/h4>\n<p>The biggest and most general data point Headset used to quantify the current state markets was the average item price. This figure includes everything \u2014 flower, edible, vapable concentrate \u2014 if it\u2019s sold by a dispensary and has weed in it. The\u00a0<a href=\"\/one-year-into-legal-cannabis-in-california-buyers-are-still-paying-black-market-prices\/\">highest average item price<\/a>\u00a0was in California at $30.90. That price is more than double what consumers in Washington are seeing. On average, they are paying only $15.33 per item.<\/p>\n<p>Colorado and Nevada fell in the middle, with consumers paying $23.95 in the Rockies and $26.94 in the desert.<\/p>\n<p>Headset noted that the more established markets, which have had more time to develop, obviously have lower prices.<\/p>\n<p>\u201cThis makes sense, as prices tend to fall when production ramps up to meet demand,\u201d the report read. \u201cThe first day of legal cannabis sales in Washington state saw grams of cannabis being sold for as much as $30, which is unheard of now.\u201d<\/p>\n<p>According to the data, prices have actually gone up in California by $5 since the legal market opened up in January 2018. However, the Headset report doesn\u2019t believe that price trend will last.<\/p>\n<h4><strong>2) Cannabis Vape Pens Compose Half the Nevada Market<\/strong><\/h4>\n<p>The vapor pen market was also wild to look at. There,\u00a0<a href=\"\/tag\/nevada\/\">Nevada<\/a>\u00a0takes the mantle of most expensive products. Despite vapor pens making up half the cannabis market in Nevada, the scale of consumer purchases doesn\u2019t seem to be driving prices down. According to Headset, you can see the price of oil directly correspond to the size of the cartridges people are buying.<\/p>\n<p>In Nevada, one gram vapor cartridges accounted for less than 10 percent of the vape pen products being sold. But In Washington and California where oil is cheaper, \u201cOne gram sizes are actually quite popular, with 37 percent and 29 percent of sales going to those package sizes, respectively,\u201d the report stated. Headset believes those numbers correspond with\u00a0<a href=\"\/millennials-overwhelmingly-oppose-drug-war-support-legal-marijuana\/\">money-conscious millennials<\/a>trying to save a buck, and since\u00a0<a href=\"https:\/\/www.headset.io\/blog\/whos-buying-all-that-pot-a-look-at-the-demographics-of-cannabis-consumers-2017\" target=\"_blank\" rel=\"noreferrer noopener\">they\u2019re the backbone of the pot market<\/a>, their buying power goes a long way.<\/p>\n<h4><strong>3) Colorado Has the Cheapest Cannabis Flower<\/strong><\/h4>\n<p>The price of flowers by the gram varied drastically across state markets. While many would likely presume Washington to win the cheapest flower award, Colorado actually beat them out by 30 cents. It was close. A gram of flowers costs you $4.60 in Colorado and would run $4.90 in Washington. That price again rises sharply once you get to California and Nevada. Californians are paying $11.60 per gram on average, while folks in Nevada are dishing out a whopping $13.70. It would be fascinating to see how much of a factor price-gouging Las Vegas tourists play into that number.<\/p>\n<h4><strong>4) California Consumers Are Making More Bulk Purchases<\/strong><\/h4>\n<p>Another fascinating insight found by Headset\u2019s new report is that Californians are committing increasingly to buying whole eighths as legalization moves forward. At the beginning of 2018 when the legal market opened up, grams made up roughly 40 percent of all flower purchases. By December of 2018, the market had embraced bulk. Gram sales were cut nearly in half, and eighths now make up the bulk of flower being sold in the California market, while ounces have doubled in popularity.<\/p>\n<p>Headset points to discount ounces pushing this trend. \u201cValue priced ounces are especially popular with post-millennials, a demographic that\u2019s only just begun aging into the market,\u201d the report said, \u201cGiven how comfortable with cannabis their elder siblings, the millennials, are, post-millennials are expected to be a large and dedicated group of customers.\u201d<\/p>\n<p><strong>TELL US<\/strong>, how expensive is legal cannabis where you live?<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\/report-california-consumers-spend-the-most-per-item-on-legal-cannabis-in-the-u-s\/\">Report: California Consumers Spend the Most Per-Item on Legal Cannabis in the U.S.<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\">Cannabis Now<\/a>.<\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/cannabisnow.com\/report-california-consumers-spend-the-most-per-item-on-legal-cannabis-in-the-u-s\/\" target=\"_blank\">Report: California Consumers Spend the Most Per-Item on Legal Cannabis in the U.S.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A report, published this week by longtime cannabis data company\u00a0Headset, delved into the price of cannabis in its various forms in legal markets across the United States, and revealed some interesting data. \u00a0 Over the years, Headset has tracked over $4.5 billion in sales across the country and the data<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/03\/06\/report-california-consumers-spend-the-most-per-item-on-legal-cannabis-in-the-u-s\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8865,148,50,240,170,101,687,8866,912],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/33383"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=33383"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/33383\/revisions"}],"predecessor-version":[{"id":33384,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/33383\/revisions\/33384"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=33383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=33383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=33383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}