{"id":33137,"date":"2019-02-23T10:00:04","date_gmt":"2019-02-23T18:00:04","guid":{"rendered":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/02\/23\/davinci-ceo-offers-tips-on-crafting-a-successful-lifestyle-brand\/"},"modified":"2019-02-23T12:50:47","modified_gmt":"2019-02-23T20:50:47","slug":"davinci-ceo-offers-tips-on-crafting-a-successful-lifestyle-brand","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/02\/23\/davinci-ceo-offers-tips-on-crafting-a-successful-lifestyle-brand\/","title":{"rendered":"DaVinci CEO Offers Tips on Crafting a Successful Lifestyle Brand"},"content":{"rendered":"<\/p>\n<p>DaVinci, the Las Vegas-based consumer technology company, has raised the standard for cannabis consumption by developing some of the most intelligent vaporizers on the market. Their devices are portable and feature-rich; each model comes with an exclusive set of functions, including precision temperature control, raising the standard of cannabis consumption.<\/p>\n<p>CEO and founder, Cort Smith, is used to taking people to new heights \u2013 whether it\u2019s bungee jumping in Asia or exploring new ways to enjoy cannabis.<\/p>\n<p>We spoke with Smith about the smart vapes, his venturesome spirit, and the future of DaVinci.<\/p>\n<h4>An Adventurous Man Creates a Lifestyle Brand<\/h4>\n<p>Smith is an inventor and an adventurer. His list of achievements has earned him the <a href=\"https:\/\/www.upi.com\/Technology\/2014\/11\/19\/An-Interview-with-Techs-Most-Interesting-Man-in-the-World-Cort-Smith\/9721416420236\/\" target=\"_blank\" rel=\"noopener\">title<\/a> of \u201ctech\u2019s most interesting man in the world.\u201d<\/p>\n<p>Smith\u2019s portfolio speaks for itself. He\u2019s credited with introducing <a href=\"http:\/\/www.shanghaibungee.com.cn\/\" target=\"_blank\" rel=\"noopener\">bungee jumping<\/a> to China, produced the first China X Games, hosted a game show in Taiwan and helped build extreme sports parks throughout Asia.<\/p>\n<p>Now, he\u2019s set his sights on crafting the world\u2019s best vaporizers.<\/p>\n<p>The Palo Alto, California native moved to <a href=\"\/?s=China\">China<\/a> in 1988 to learn Mandarin and start a business. He said he was drawn to Asia because of its potential to be the next economic powerhouse.<\/p>\n<p>Smith brought his passion for the outdoors with him. He conceived bungee jumping towers, theme parks, experiences \u2014 like bungee jumping over rivers \u2014 and founded <a href=\"http:\/\/www.shanghaibungee.com.cn\/\" target=\"_blank\" rel=\"noopener\">Bungee International<\/a>, the world\u2019s largest bungee jumping company.<\/p>\n<p>During the process, Smith said \u201ccannabis opened up my creativity. It allowed me to image technology that didn\u2019t exist.\u201d<\/p>\n<p>The nature of his work required him to be detail oriented, and heavily invested in safety as\u00a0\u201cpeople\u2019s lives were at stake,\u201d Smith said.<\/p>\n<p>He applies that same emphasis on quality to build to DaVinci\u2019s line of vaporizers.<\/p>\n<p>The vape was a personal project for Smith. The lifestyle traveler wanted to craft a lifestyle brand: a tool that would fit his own needs, while also advancing the conversation about cannabis.<\/p>\n<p>\u201cJust like introducing Bungee to China,\u201d Smith said, he wanted to introduce something new to the cannabis space \u2014 something that was \u201ceuphoric, elevated,\u201d and portrayed cannabis in a \u201cpositive, romantic, beautiful way.\u201d<\/p>\n<p>Smith founded DaVinci in 2011. The company offers a line of state-of-the-art vapes, including the DaVinci Classic, Ascent, <a href=\"https:\/\/www.davincivaporizer.com\/search.php?search_query=+IQ\" target=\"_blank\" rel=\"noopener\">IQ<\/a>, and <a href=\"\/davinci-miqro-vaporizer\/\">MIQRO<\/a>.<\/p>\n<h4>Driving Exploration, Engagement, and Innovation<\/h4>\n<p>Adventure is instilled in the DaVinci brand. Products encourage consumers to explore \u2013 whether that\u2019s different flavor profiles, temperatures, or through the company\u2019s Explorers Club. Vaporizers can be personalized, synced with phones, and used to vape oil or flower at specific temperatures ranging from 250-430\u00b0 F.<\/p>\n<p><a href=\"https:\/\/www.davincivaporizer.com\/the-explorers-club\/\" target=\"_blank\" rel=\"noopener\">The Explorers Club<\/a> is a platform for DaVinci customers. Members can earn points, access to new products and get invited to special events. Here users share stories and become inspired by \u201chow others are maximizing their experiences in a life augmented with cannabis usage,\u201d Smith added.<\/p>\n<p>For Smith the word explorer \u201cmeans to adventure into unknown places; to be a seeker of new information,\u201d he said, \u201cto let curiosity drive [one] to higher levels. Cannabis is a conduit to allow people to explore their minds.\u201d<\/p>\n<p>Smith said DaVinci aims to be the heralded brand among cannabis connoisseurs for \u201cthe people who really indulge in cannabis, who are driving science and change.\u201d<\/p>\n<p>Customer feedback is part of the company\u2019s product development process. DaVinci recently conducted a survey and compiled the results of more than 400 respondents.<\/p>\n<p>\u201cWe read through all of the comments,\u201d said Smith. \u201cWe pay attention to what our family likes, what they don\u2019t like, what words they use to describe it, the most useful features\u2026 \u201d he said. \u201cTo be the connoisseurs\u2019 choice\u2026 we have to be [their] ears, we have to listen to what they want and how they want it.\u201d<\/p>\n<p>User comments inspire the company to modify designs by exploring different styles, features (like storage compartments), batteries, materials (like glass-on-glass) and more. \u201cOur purpose statement is to empower the cannabis experience; arm our consumers with new knowledge about terpenes, boiling points, [etc.] so they can better express themselves, share with loved ones, and undo stigma [to end] 80 years of prohibition.\u201d<\/p>\n<h4>A Conscious Product, a Conscious Consumer<\/h4>\n<p>The company is just as invested in bringing forward education about plant science \u2013 terpene, cannabinoids, etc. \u2013 as it is about the science of the material used to ingest cannabis, Smith explained.<\/p>\n<p>DaVinci\u2019s <a href=\"https:\/\/www.davincivaporizer.com\/search.php?search_query=Ascent\" target=\"_blank\" rel=\"noopener\">Ascent Vaporizer<\/a> is made with an all glass pathway. Everything the vapor touches, from the mouthpiece to the heating element, is glass. There\u2019s no heated metal, plastic, or silicon. The only thing the user tastes is cannabis.<\/p>\n<p>\u201cBy providing an optimize tool, we can better facilitate conversations that explain flower, and raise the level of consciousness in society,\u201d Smith said. \u201cIf we prove it\u2019s a positive thing \u2013 we will see communities, friendships, and peace, all of which traces back to the lineage of cannabis usage. We are raising the standard of how people should be using cannabis.\u201d<\/p>\n<p>Setting higher standards goes full circle at DaVinci. Smith said employees are expected to lead and strive for the best.<\/p>\n<p>\u201cWe\u2019re not satisfied with the norm, we don\u2019t accept things at face value,\u201d he added, \u201cIt\u2019s how we run our business and our lives.\u201d<\/p>\n<p>DaVinci works with organizations in the U.S. and abroad \u2013 including the Wounded Warrior Foundation \u2013 to provide refurbished vapes to medical patients in need. Outside of the cannabis industry, the company has worked to identify and build schools in mountainous regions in India and Afghanistan.<\/p>\n<p>This year, the company will work with <a href=\"https:\/\/www.sighttosky.org\/about\/\" target=\"_blank\" rel=\"noopener\">Sight to Sky<\/a>, a Singapore-based foundation focused on providing low-cost health care to communities in need.<\/p>\n<p>In the future, Smith said Davinci will continue to stay true to its roots but will also explore all facets of ingestion. The future is bright indeed.<\/p>\n<p><strong>TELL US<\/strong>, have you tried a DaVinci device?<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\/davinci-ceo-cort-smith\/\">DaVinci CEO Offers Tips on Crafting a Successful Lifestyle Brand<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\">Cannabis Now<\/a>.<\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/cannabisnow.com\/davinci-ceo-cort-smith\/\" target=\"_blank\">DaVinci CEO Offers Tips on Crafting a Successful Lifestyle Brand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DaVinci, the Las Vegas-based consumer technology company, has raised the standard for cannabis consumption by developing some of the most intelligent vaporizers on the market. Their devices are portable and feature-rich; each model comes with an exclusive set of functions, including precision temperature control, raising the standard of cannabis consumption.<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2019\/02\/23\/davinci-ceo-offers-tips-on-crafting-a-successful-lifestyle-brand\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8050,8051,50,7452,8052,99,7204,8053,7205,687,8054,106,8055,1490],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/33137"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=33137"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/33137\/revisions"}],"predecessor-version":[{"id":33138,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/33137\/revisions\/33138"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=33137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=33137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=33137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}