As the cannabis industry continues its trajectory towards mainstream American culture, so does the ever-growing world of cannabis media.<\/p>\n
Aside from the increased attention to cannabis from major networks like NBC and CNN (where the famed\u00a0Dr. Sanjay Gupta<\/a>\u00a0has been singing the plant\u2019s praises from the rooftops), YouTube also overflows with an abundance of growers, industry pros and consumers alike, all eager to shine light on cannabis (and naturally, themselves). However, in the face of YouTube\u2019s ongoing censorship of cannabis accounts, more marijuana-friendly alternatives to the mega-popular video platform could be necessary to spread the message about the plant.<\/p>\n Into the mix comes\u00a0Green Flower Media<\/a>, a Ventura, California-based company that offers free videos \u2014 as well as a \u201cpremium\u201d option for a little under 50 bucks a month \u2014 that explore a wide variety of cannabis topics. Many of the videos are quite informative, providing useful tips for growers and consumers alike, but the company still has room to grow \u2014 much of Green Flower\u2019s content could be improved by an increase in production quality and a further emphasis on highlighting diverse voices in the cannabis community.<\/p>\n Green Flower has the opportunity to present the conversation around cannabis on highly professional terms; after all, they describe themselves as \u201cthe #1 space for honest and reliable cannabis information.\u201d While the videos sometimes appear out of touch with the real concerns and interests of those in the cannabis community at large, the presentations do include the perspectives of many of the most influential people in the industry and show cannabis in a non-threatening light that will certainly appeal to novice consumers.<\/p>\n Green Flower was founded by Max Simon, a longtime cannabis consumer himself with a background in business development. He has assembled a team full of pros, including Mike Seashols, a former vice president at Oracle, and Will Petruski, who previously oversaw sales at the influential cannabis investment company, the\u00a0Arcview Group<\/a>.<\/p>\n Simon has filled his company\u2019s videos with an impressive collection of hosts and on-air interview subjects, including the well-regarded breeder and educator Kyle Kushman, veteran grower Derek Gilman and Harborside founder\u00a0Steve DeAngelo. These savvy industry experts naturally have a lot to say, and Green Flower churns out a ton of content to fit their voices, which results in hundreds of hours of videos.<\/p>\n The videos are divided up into several categories, including \u201cGrow Guidance,\u201d \u201cCannabis 101\u201d and \u201cLifestyle,\u201d and they run a wide gamut, from a sit-down interview series called \u201cHigh Rollers\u201d to\u00a0canna-cooking demos<\/a>, and from short-form documentaries to half-hour talking-head pieces.<\/p>\n Simon couldn\u2019t point to a particular outlet or style of filmmaking that Green Flower has taken inspiration from, but instead, explained that \u201cwe\u2019ve been forging our own pathway, based on the complicated nature of cannabis.\u201d<\/p>\n While Green Flower\u2019s content could benefit from a representation of the diverse voices in the cannabis industry, Simon expressed that finding \u201ccredible experts, notable figures who are willing to be on camera\u201d has been difficult for the company.<\/p>\n Green Flower\u2019s strongest videos take deep dives into the nitty-gritty of growing cannabis and the plant\u2019s myriad of effects and health benefits. Take one clip about spider mites, a common pest for cannabis plants. Host Kyra Rude, an \u201cIntegrated Pest Management Expert,\u201d offers constructive suggestions on how to keep them away. Her first tip: plant beans around your cannabis as a \u201csacrificial plant\u201d that attracts the mites.<\/p>\n In another video, in-house producer Mandee Lee explains the pros and cons of juicing cannabis in helpful and concise terms at Green Flower\u2019s studio. (Also of note: Green Flower\u2019s blog, featuring posts like \u201cHow Long Does CBD Stay in Your System\u201d and \u201cHow to Become a Cannabis Industry Accountant,\u201d contains similarly constructive information.)<\/p>\n Things get less compelling when the videos shy away from this informational angle. A 15- minute-long documentary centered around the legendary Mendocino grower Swami Chaitanya\u2019s 75th birthday adopts a VICE-like cinema verit\u00e9 style that works well with its casual tone, but it treats Chaitanya\u2019s partner\u00a0Nikki Lastreto<\/a>\u00a0like a ghost who just happens to be in every other shot. Another film promises to dish up the \u201cUntold Story\u201d on the iconic activist and businessman Steve DeAngelo, but spends a lot of time showing him walking in the woods.<\/p>\n The videos which could use the most improvement are found in Green Flower\u2019s \u201cOn Cannabis\u201d series. By focusing on more than thin white people doing yoga on the beach, taking a bath or running in the woods after hitting a vaporizer as mid-tempo electronic music plays, the mission to encourage consumers to enhance normal activities could come across as more applicable rather than cartoonish. Green Flower\u2019s content in this series could be further enhanced by including a wider range of racial diversity and lifestyle choices that cannabis consumers (and other cannabis content mainstays like VICE, for instance) regularly embrace.<\/p>\n Ultimately, Green Flower is clearly committed to cannabis education and de-stigmatization. As Simon pointed out, Green Flower contains a growing database of information \u2014 as well as a free e-book \u2014 for folks interested in finding jobs in the cannabis industry. Their videos also contain an abundance of helpful information, though you just might have to be willing to dig a little to find what you\u2019re looking for.<\/p>\n TELL US<\/b>, have you watched any of Green Flower Media\u2019s web videos?<\/p>\n Originally published in\u00a0Issue 34<\/a> of Cannabis Now.\u00a0<\/i>LEARN MORE<\/a><\/b><\/p>\n The post Green Flower Media\u2019s Cannabis Education Videos Have Room To Grow<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
As the cannabis industry continues its trajectory towards mainstream American culture, so does the ever-growing world of cannabis media. Aside from the increased attention to cannabis from major networks like NBC and CNN (where the famed\u00a0Dr. Sanjay Gupta\u00a0has been singing the plant\u2019s praises from the rooftops), YouTube also overflows withContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[148,50,79,728,125,7262,3750,85,6599,687,4291,795,6790,1845,7272],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/32347"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=32347"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/32347\/revisions"}],"predecessor-version":[{"id":32348,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/32347\/revisions\/32348"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=32347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=32347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=32347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nRead More: Green Flower Media\u2019s Cannabis Education Videos Have Room To Grow<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"