Young people are different. We know this. It has been ever thus, plus it\u2019s in the data. And in the marijuana legalization era, when a substance touted as a safer alternative to alcohol is gradually and inexorably becoming available in store, young people, or something around them, are killing bar life.<\/p>\n
For a variety of reasons, today\u2019s \u201cyouth\u201d (for the purposes of this discussion, let\u2019s consider anyone under 30 \u201cyoung\u201d here) have different habits than their elders.<\/p>\n
Some of this has to do with health and education, like the fact that young people\u00a0smoke fewer cigarettes<\/a>\u00a0than their elders. Much of it is social and economic, like the millennials excoriated for spending too much money on avocado sandwiches and not enough of it on buying homes, because crushing debt, inflated housing prices and deflated wages (thanks, Boomers!) make for a potent broad historic force.<\/p>\n But contrary to prior warnings, some of which have helped inspire major alcohol brands\u2019 major\u00a0investments<\/a>\u00a0into marijuana companies, it\u2019s not marijuana that\u2019s causing a final last call.<\/p>\n According to a\u00a0new report<\/a>\u00a0from BeverageDaily, the craft beer industry (which young people seem to like just fine, judging by the sea of IPAs in which most youthful American cities are drowning) is jeopardized by \u201cthe iPhone and dating apps.\u201d<\/p>\n In an interview with\u00a0The Independent,<\/a>\u00a0Bob Pease, the president and CEO of the Brewers Association, a trade group representing small and craft beer-makers, outlined the reasons why technology is the much stronger force shaping significant cultural shifts.<\/p>\n To understand why, consider the data. As a recent analysis of the National Alcohol Survey found, cannabis and alcohol go\u00a0hand-in-hand: aside from tobacco, marijuana is the \u201cmost commonly used drug among those who drink,\u201d researchers found. Cannabis isn\u2019t the issue. Now let us consider the purpose of a bar.\u00a0For many, a bar is a place to meet a person you\u2019d like to have a relationship with. And dating apps on smartphones like Tinder are more efficient and effective places to do that \u2014 meaning at least as far as that function is concerned, bars are becoming obsolete.\u00a0There is \u201clittle evidence than cannabis has affected beer sales,\u201d according to a recent Brewers Association analysis. Rather, \u201cwe think the iPhone is a bigger threat right now, probably, to beer than cannabis.\u201d<\/p>\n \u201cYou used to go out to meet people, go out to a bar,\u201d Pease told the Independent. \u201cNow you just swipe right on your phone, you don\u2019t need to go anywhere.\u201d<\/p>\n As anyone who has tried to use Tinder as anything other than a magnet for unsolicited dick pics knows, this is only partially true. Once you meet someone on Tinder, you generally need a venue to have an in-person meeting. And because alcohol is a better social lubricant than coffee and because nobody really wants to welcome a total stranger into the intimacy of their home, a bar is a common choice for that meeting.<\/p>\n Pease\u2019s warnings may be premature. There are no reports of bars closing en masse, and there are definitely\u00a0reports<\/a>\u00a0of bars that would like to allow patrons to legally consume cannabis in smoking areas while also enjoying alcohol. In that way, perhaps what could rescue the not-yet-suffering alcohol industry from an iPhone apocalypse is marijuana after all.<\/p>\n TELL US,\u00a0<\/b>would you patronize a bar that let you smoke cannabis on the premises?<\/p>\n The post iPhones, Social Media Bigger Threat to Alcohol Than Marijuana Legalization<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n
Young people are different. We know this. It has been ever thus, plus it\u2019s in the data. And in the marijuana legalization era, when a substance touted as a safer alternative to alcohol is gradually and inexorably becoming available in store, young people, or something around them, are killing barContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1609,2933,50,99,687,559,1188,2453],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/31135"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=31135"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/31135\/revisions"}],"predecessor-version":[{"id":31136,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/31135\/revisions\/31136"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=31135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=31135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=31135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nRead More: iPhones, Social Media Bigger Threat to Alcohol Than Marijuana Legalization<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"