{"id":29629,"date":"2018-09-29T09:00:04","date_gmt":"2018-09-29T17:00:04","guid":{"rendered":"http:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/09\/29\/method-seven-taking-protective-eyewear-to-new-heights\/"},"modified":"2018-09-29T13:07:23","modified_gmt":"2018-09-29T21:07:23","slug":"method-seven-taking-protective-eyewear-to-new-heights","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/09\/29\/method-seven-taking-protective-eyewear-to-new-heights\/","title":{"rendered":"Method Seven: Taking Protective Eyewear to New Heights"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"http:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2018\/09\/1f426-1.png\" width=\"72\" height=\"72\"> <\/p>\n<p>Growing cannabis presents cultivators with a unique set of challenges \u2014 and it\u2019s not just temperamental plants. Powerful lighting used to grow cannabis indoors aims to mimic the sun, often causing headaches, migraines, fatigue and safety problems for growers. On top of that, different indoor grow setups have different light issues. Metal halide lights, high pressure sodium (HPS) lights and LEDs all skew color in a unique direction which may interfere with early detection of pests or problems.<\/p>\n<p>With over 10 different frame and lens combinations for use with various indoor light systems, outdoor growing and sky conditions, Method Seven Specialty Optics protect growers from harmful light output and infrared heat while enabling them to see the natural colors of plants and identify any <a href=\"\/dear-dabby-cannabis-grow-tips\/\">grow issues<\/a>.<\/p>\n<p>The technology that makes Method Seven stand out as the industry leader in speciality optics is known as notch filtering. Each mineral glass lens contains a proprietary neodymium blend, fused into the glass, that can be manipulated in order to cut light at specific wavelengths. For example, Method Seven cuts the light spectrum at 590 nanometers in their glasses specifically designed for HPS lights.<\/p>\n<p>Their original product, the Rendition, is made with a German mineral glass lens developed specifically for use under HPS lights. While these lights are known to be the most efficient and powerful light options on the market for <a href=\"\/how-to-grow-blue-dream-at-home\/\">growing indoor plants<\/a>, they also make everything look yellow, so evaluating the well-being of plants under this lighting is nearly impossible.\u00a0But with the revolutionary Rendition glasses, the lenses balance color and provide visual clarity for monitoring plants, protecting growers against harmful light output and infrared heat.<\/p>\n<p>Taking this concept to life was a huge risk, Method Seven CEO James Cox told Cannabis Now.<\/p>\n<p>\u201cGerman glass production is designed for massive scale,\u201d Cox said. \u201cOur first test run, to craft the first lens to prove the theory, cost half a million dollars. But the process worked, and here we are today.\u201d<\/p>\n<p>Cox said that the German engineer who helped pour the glass explained that the glass can be used for fighter jet cockpits because they provide contrast enhancement at high altitude, protect against UV and improve pilot peripheral vision.<\/p>\n<p>Cox was inspired and so, after two years of research and development, Method Seven has launched a line of speciality optics for pilots with their <a href=\"https:\/\/methodseven.com\/sky-overview\/\" target=\"_blank\" rel=\"noopener\">Sky<\/a> eyewear line.<\/p>\n<p>\u201c[Pilots] have all learned that noise cancelling headsets are essential for flying an airplane,\u201d said Cox. \u201cNobody would fly a plane without [them] because it\u2019s so fatiguing hearing that noise all day. So, you\u2019re looking at noise \u2014 visual noise \u2014 [when you look] through cheap glasses. If you can filter the light well, you can have a similar experience [to the audio], albeit on a subtler level.\u201d<\/p>\n<p>Cox says that the glasses will make flying a more comfortable experience for pilots because their eyes will be taken care of.<\/p>\n<h4>Going Beyond Normal Expectations<\/h4>\n<p>Method Seven wants to do more than sell a product, and so they\u2019ve conducted studies and designed first-of-its-kind diagnostic equipment to test their groundbreaking findings.<\/p>\n<p>\u201cThe challenge \u2014 or opportunity \u2014 for us is that: there aren\u2019t many companies doing what we do, and our science and technology is way ahead,\u201d he says.<\/p>\n<p>Recently, Method Seven teamed with a professor emeritus of ophthalmology from University of California, Berkeley and his students to study the tint in aviation glasses and reaction time.<\/p>\n<p>\u201c[We] found that pilots who did not use [our] glasses took off their sunglasses to land,\u201d said Cox. \u201cThe amber tint affected their performance. With a study of over 120 people, they found a 28-32 percent faster reaction time with Method Seven lenses than with the leading aviation amber performance lenses.\u201d<\/p>\n<p>Cox explained that blue light \u201cis important to the brain function and the speed of information to the brain for landing a plane.\u201d The Method Seven team then applied this lesson to their grow glasses, \u201cso growers could have the right balance of blues for proper brain function and safety.\u201d<\/p>\n<p>This dedication to finding the \u201chow\u201d and \u201cwhy\u201d behind vision science sets Method Seven apart.<\/p>\n<h4>Meet the Visionaries Behind Method Seven<\/h4>\n<p>Method Seven crafts their protective lenses to go beyond \u201cshades.\u201d They are protective performance gear with a dedicated fan base. To highlight how diverse the application of their speciality optics are, they established ambassadors from inside and outside of the cannabis industry that are making a difference in the world through art, science, education and community engagement.<\/p>\n<p>\u201cOne thing fun that we are doing across the board with the company is everyone in the company who sponsors the product uses it before we sponsor them,\u201d said Cox. \u201cThey either found it organically or bought it and then found us, as opposed to finding them and pushing it on them. It keeps the brand authentic.\u201d<\/p>\n<h4>Taylor Reinhold<\/h4>\n<blockquote class=\"instagram-media\">\n<div style=\"padding: 16px\">\n<p>\u00a0<\/p>\n<div>\n<div style=\"background-color: #f4f4f4;height: 40px;margin-right: 14px;width: 40px\" \/>\n<div>\n<div style=\"background-color: #f4f4f4;height: 14px;margin-bottom: 6px;width: 100px\" \/>\n<div style=\"background-color: #f4f4f4;height: 14px;width: 60px\" \/>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\" \/>\n<div style=\"height: 60px;margin: 0 auto 16px;width: 210px\" \/>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\" \/>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div \/>\n<div \/>\n<div \/>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;height: 20px;width: 20px\" \/>\n<div \/>\n<\/div>\n<div style=\"margin-left: auto\">\n<div \/>\n<div \/>\n<div \/>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"margin: 8px 0 0 0;padding: 0 4px\"><a style=\"color: #000;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/Bi2zKA-hvup\/?utm_source=ig_embed_loading&amp;utm_campaign=embed_loading_state_script\" target=\"_blank\" rel=\"noopener\"><img src=\"http:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2018\/09\/1f426.png\" alt=\"&#x1F426;\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/> #parakeet #bird #sugarpaint #art #mostfunkyclick #taylionism<\/a><\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\">A post shared by <a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px\" href=\"https:\/\/www.instagram.com\/most_funky_click\/?utm_source=ig_embed_loading&amp;utm_campaign=embed_loading_state_script\" target=\"_blank\" rel=\"noopener\"> \u2026<\/a> (@most_funky_click) on May 16, 2018 at 4:09pm PDT<\/p>\n<\/div>\n<\/blockquote>\n<p \/>\n<p>International street artist <a href=\"https:\/\/www.instagram.com\/most_funky_click\/\" target=\"_blank\" rel=\"noopener\">Taylor Reinhold<\/a> is visually impaired and partially color blind. Neither of these attributes makes for an easier life, but for an artist well known for his works in stunning colors, it comes as a surprise. His acclaimed artwork festoons buildings in Honolulu, South Africa, California and South Africa.<\/p>\n<p>Reinhold started wearing a pair of glasses from Method Seven several years ago. Combining Method Seven\u2019s notch filtering technology with his ideal prescription helps him see clearer with more vivid color than he had seen since childhood.<\/p>\n<p>\u201cAs we look to people wearing our technology that have a vision, we are trying to let our technology help with their passion,\u201d Cox said. \u201cIn the case of Taylor, it\u2019s pretty profound, because he paints with color, and now he can see reds, greens and blues with more definition.\u201d<\/p>\n<p>Reinhold\u2019s art decorates the cloth bags that Method Seven\u2019s speciality optic lenses come in. To help him make his vision real, they even sponsored a 50,000-square-foot mural for him in Santa Cruz to bring awareness to oceanic plastic debris. Some of those garbage circles, like the one between Hawaii and California, measure twice as large as the state of Texas.<\/p>\n<h4>Celine Cousteau<\/h4>\n<blockquote class=\"instagram-media\">\n<div style=\"padding: 16px\">\n<p>\u00a0<\/p>\n<div>\n<div style=\"background-color: #f4f4f4;height: 40px;margin-right: 14px;width: 40px\" \/>\n<div>\n<div style=\"background-color: #f4f4f4;height: 14px;margin-bottom: 6px;width: 100px\" \/>\n<div style=\"background-color: #f4f4f4;height: 14px;width: 60px\" \/>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\" \/>\n<div style=\"height: 60px;margin: 0 auto 16px;width: 210px\" \/>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\" \/>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div \/>\n<div \/>\n<div \/>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;height: 20px;width: 20px\" \/>\n<div \/>\n<\/div>\n<div style=\"margin-left: auto\">\n<div \/>\n<div \/>\n<div \/>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"margin: 8px 0 0 0;padding: 0 4px\"><a style=\"color: #000;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/BjSnYQeFBSD\/?utm_source=ig_embed_loading&amp;utm_campaign=embed_loading_state_script\" target=\"_blank\" rel=\"noopener\">Presenting the story &amp; parts of my film @tribesontheedge (based in the Vale do Javari, Brazilian Amazon) at the Nexus Brazil Summit. The mission of this platform is to connect, inspire, and activate exceptional social innovators and the next generation of influential families around the world. In short- maximize the potential for change. <img src=\"http:\/\/cannabiscultivatornews.com\/home\/wp-content\/uploads\/2018\/09\/1f4f7-1.png\" alt=\"&#x1F4F7;\" class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" \/> behind me by @michaelclarkphoto from the Javari . . . #collaboration #leadership #inclusion #TheAmazon #amazon #rainforest #indigenous #tribesontheedge #documentary #filmmaking #WeAreNexus<\/a><\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\">A post shared by <a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px\" href=\"https:\/\/www.instagram.com\/celinescousteau\/?utm_source=ig_embed_loading&amp;utm_campaign=embed_loading_state_script\" target=\"_blank\" rel=\"noopener\"> Celine Cousteau<\/a> (@celinescousteau) on May 27, 2018 at 11:25am PDT<\/p>\n<\/div>\n<\/blockquote>\n<p>\nAnother visionary deeply committed to a better vision of the future, <a href=\"http:\/\/www.celinecousteau.com\/#celine-cousteau\" target=\"_blank\" rel=\"noopener\">Celine Cousteau<\/a> has activism in her lineage. Granddaughter of famed oceanic explorer, Jacques Cousteau, she travels the world as a documentary film director, producer, explorer and activist.<\/p>\n<p>Her work with ocean conservation and exploring puts her under constant glare from the sun. But thanks to Method Seven, her eyes remain focused on the project, not the fatigue. With glasses that can reduce the light reflection off the water and camera lenses that capture the true beauty of our planet, she presses onward.<\/p>\n<h4>Kyle Kushman<\/h4>\n<blockquote class=\"instagram-media\">\n<div style=\"padding: 16px\">\n<p>\u00a0<\/p>\n<div>\n<div style=\"background-color: #f4f4f4;height: 40px;margin-right: 14px;width: 40px\" \/>\n<div>\n<div style=\"background-color: #f4f4f4;height: 14px;margin-bottom: 6px;width: 100px\" \/>\n<div style=\"background-color: #f4f4f4;height: 14px;width: 60px\" \/>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\" \/>\n<div style=\"height: 60px;margin: 0 auto 16px;width: 210px\" \/>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\" \/>\n<div style=\"margin-bottom: 14px\">\n<div>\n<div \/>\n<div \/>\n<div \/>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;height: 20px;width: 20px\" \/>\n<div \/>\n<\/div>\n<div style=\"margin-left: auto\">\n<div \/>\n<div \/>\n<div \/>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"margin: 8px 0 0 0;padding: 0 4px\"><a style=\"color: #000;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/-zVuC9PNlp\/?utm_source=ig_embed_loading&amp;utm_campaign=embed_loading_state_script\" target=\"_blank\" rel=\"noopener\">Today on the last hour if the Adam Dunn show with Mitch Shenessa they\u2019ll be introducing me to the Breeder of the thought to be extinct Strawberry Fields, Which is half of the WORLD FAMOUS Strawberry Cough. Don\u2019t miss it! 1PM PDT #AdamDunnShow #vegamatrix #kylekushman #veganicjunkies #veganics #strawberrycough<\/a><\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\">A post shared by <a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px\" href=\"https:\/\/www.instagram.com\/kylekushman420\/?utm_source=ig_embed_loading&amp;utm_campaign=embed_loading_state_script\" target=\"_blank\" rel=\"noopener\"> Kyle Kushman<\/a> (@kylekushman420) on Dec 2, 2015 at 12:04pm PST<\/p>\n<\/div>\n<\/blockquote>\n<p>\nA more familiar name for cannabis enthusiasts, <a href=\"https:\/\/www.instagram.com\/kylekushman420\/\" target=\"_blank\" rel=\"noopener\">Kyle Kushman<\/a> grows and works with cannabis for a living. His plant knowledge and experience in the grow room give him a weathered viewpoint on the unique challenges cultivators face. He has also worn and promoted Method Seven since 2013.<\/p>\n<p>\u201cMethod Seven protects your eyes completely from all damaging UV light, while also allowing you to see the actual color of your plants, both of which are priceless benefits,\u201d said Kushman. \u201cThey are a must have for any serious gardener.<\/p>\n<p>Cultivators and aviators alike can find the perfect lenses to keep them alert, effective and safe at Methodseven.com.<\/p>\n<p><strong>TELL US<\/strong>, do you use speciality optics for your grow?<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\/method-seven-specialty-optics\/\">Method Seven: Taking Protective Eyewear to New Heights<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\">Cannabis Now<\/a>.<\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/cannabisnow.com\/method-seven-specialty-optics\/\" target=\"_blank\">Method Seven: Taking Protective Eyewear to New Heights<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing cannabis presents cultivators with a unique set of challenges \u2014 and it\u2019s not just temperamental plants. Powerful lighting used to grow cannabis indoors aims to mimic the sun, often causing headaches, migraines, fatigue and safety problems for growers. On top of that, different indoor grow setups have different light<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/09\/29\/method-seven-taking-protective-eyewear-to-new-heights\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":13,"featured_media":29630,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2121,6038,6039,6040,3496,6041,6042,6043,6044,3751,6045,6046,73,6047,106,6048],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/29629"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=29629"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/29629\/revisions"}],"predecessor-version":[{"id":29631,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/29629\/revisions\/29631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media\/29630"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=29629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=29629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=29629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}