{"id":28792,"date":"2018-08-24T05:00:56","date_gmt":"2018-08-24T13:00:56","guid":{"rendered":"http:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/08\/24\/its-time-to-tone-down-the-cbd-hype\/"},"modified":"2018-08-24T12:35:48","modified_gmt":"2018-08-24T20:35:48","slug":"its-time-to-tone-down-the-cbd-hype","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/08\/24\/its-time-to-tone-down-the-cbd-hype\/","title":{"rendered":"It\u2019s Time to Tone Down the CBD Hype"},"content":{"rendered":"<\/p>\n<p>It is unlikely that eating a piece of rope or inhaling the fumes from a burning canister of Dr. Bronner\u2019s Soap would be mistaken for a \u201cwellness treatment,\u201d but in some cases,\u00a0<a href=\"https:\/\/www.newyorker.com\/culture\/on-and-off-the-avenue\/keep-calm-and-live-in-new-york-city-the-promise-of-cbd\" target=\"_blank\" rel=\"noopener\">what\u2019s happening in New York City<\/a>\u00a0and other places across the U.S.\u00a0<a href=\"https:\/\/www.nytimes.com\/2018\/01\/30\/style\/cbd-oil-beauty-cannabis-pain-relief.html\" target=\"_blank\" rel=\"noopener\">fallen under the spell<\/a>\u00a0of the \u201cCBD craze\u201d may not be too far removed.<\/p>\n<p>The beauty of\u00a0<a href=\"https:\/\/cannabisnow.com\/the-cbd-phenomenon\/\">CBD<\/a>, or cannabidiol \u2014 a compound found in the cannabis plant, which means that it\u2019s found in both what the U.S. federal government classifies (and bans) as marijuana as well as in hemp, which can be legally grown in certain states and imported from abroad \u2014 is that it\u2019s legal. Well \u2014\u00a0<a href=\"https:\/\/www.brookings.edu\/blog\/fixgov\/2017\/02\/06\/cannabidiol-illegal-and-always-has-been\/\" target=\"_blank\" rel=\"noopener\"><i>sort of<\/i>\u00a0legal<\/a>.<\/p>\n<p>\u201cMarijuana\u201d is the government\u2019s official name for cannabis sativa consisting of 0.3 percent or more of THC. Anything with 0.3 percent or less can pass as hemp.<\/p>\n<p>The\u00a0<a href=\"https:\/\/www.fda.gov\/newsevents\/publichealthfocus\/ucm421168.htm#enforcement_action\" target=\"_blank\" rel=\"noopener\">federal Food and Drug Administration says<\/a>\u00a0that foodstuffs and dietary supplements with added CBD aren\u2019t legal, and the DEA has in the past seized other CBD products sold in health-food stores. But we live in an America ruled by \u201cwellness,\u201d where science and proven benefits can take a back seat to folk medicine and bunk cures (<a href=\"https:\/\/www.nytimes.com\/2018\/07\/25\/magazine\/big-business-gwyneth-paltrow-wellness.html\" target=\"_blank\" rel=\"noopener\">particularly if they are sold to us by an \u201ceffervescent\u2019 celebrity<\/a>).<\/p>\n<p>In this environment, CBD-infused products have flooded into markets where medical and recreational cannabis is either banned outright or hard to acquire.<\/p>\n<p>New York is a good example. \u201cYes, We Have CBD!\u201d shouts signs hung in the windows of Brooklyn pharmacies, as the New Yorker\u2019s Rachel Syme wrote. CBD\u2019s allure is obvious: the stuff is \u201canti-inflammatory, neuro-protective, anti-spasmodic, anti-depressive, anti-psychotic, anti-tumoral, anti-anxiety, antioxidant, mood-boosting,\u201d claimed a sandwich board set outside a juice shop.<\/p>\n<p>In other words, \u201cmarketers are promoting CBD to treat everything under the sun,\u201d <a href=\"https:\/\/www.healthnewsreview.org\/2018\/08\/cbd-products-dont-need-a-marketing-push-from-journalists\/\" target=\"_blank\" rel=\"noopener\">as Mary Chris Jaklevic noted at HealthNewsReview.org.<\/a><\/p>\n<p>They are doing so \u2014 and continuing to do so \u2014 despite the FDA\u2019s best efforts to get them to stop, because they are lying about what CBD is and what it does.<\/p>\n<p>Last fall, several companies marketing CBD as a cure-all were officially warned to stop. And as ProjectCBD pointed out recently, 69 percent of 85 products touting their CBD content\u00a0<a href=\"https:\/\/www.projectcbd.org\/guidance\/10-tips-buying-hemp-derived-cbd-products\" target=\"_blank\" rel=\"noopener\">mislabeled<\/a>\u00a0the amount actually found in the product.<\/p>\n<p>That means enough consumers had been hoodwinked, which means it\u2019s probably a good time for us to relax about CBD for a moment, and figure out how to filter some signal out of all the noise.<\/p>\n<p>\u201cThe CBD craze is a classic example of how media and marketing hype can build around a new idea,\u201d University of Alberta law professor Tim Caulfield told Jaklevic. \u201cCBD has gained traction in popular culture \u2014 in part due to the broader discussion about the legalization of cannabis.\u201d<\/p>\n<p>To return to the above example: Rope is made from hemp. Soap is also made from hemp \u2014 industrial hemp. They both probably have\u00a0<i>some<\/i>\u00a0CBD. That does not make them medical cannabis, and it does not make them wellness products.<\/p>\n<p>What\u2019s the source of the CBD that\u2019s being rubbed onto your skin, dropped onto your tongue, infused with your coffee and sold to you (illegally) as a cure for cancer and Alzheimer\u2019s? If the seller can\u2019t say, it\u2019s likely industrial hemp \u2014 which means that it has limited CBD. Industrial hemp may also have been produced overseas, in countries or areas with less-strict standards about CBD content and contaminants used in agriculture such as heavy metals.<\/p>\n<p><a href=\"https:\/\/www.projectcbd.org\/guidance\/10-tips-buying-hemp-derived-cbd-products\" target=\"_blank\" rel=\"noopener\">Sonoma County-based Project CBD has 10 general tips<\/a>\u00a0for what products to try out and which to avoid. If something is labeled \u201cpure CBD,\u201d it is likely made from a distillate that filters out other cannabis components beyond THC. If a product is making explicit health claims, it is violating FDA policies.<\/p>\n<p>Above all, temper your expectations. Some CBD in your coffee might make you feel good. Some CBD oil after yoga might make you feel great! But it is highly, highly unlikely to solve your cancer or your Alzheimer\u2019s.<\/p>\n<p>CBD is not magic, but it is good. As usual, it\u2019s been hijacked by unscrupulous types capitalizing on the public\u2019s constant appetite for the latest big thing. And that is bad.<\/p>\n<p><b>TELL US<\/b>,\u00a0have you tried CBD?<\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\/its-time-to-tone-down-the-cbd-hype\/\">It\u2019s Time to Tone Down the CBD Hype<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/cannabisnow.com\">Cannabis Now<\/a>.<\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nRead More: <a href=\"https:\/\/cannabisnow.com\/its-time-to-tone-down-the-cbd-hype\/\" target=\"_blank\">It\u2019s Time to Tone Down the CBD Hype<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is unlikely that eating a piece of rope or inhaling the fumes from a burning canister of Dr. Bronner\u2019s Soap would be mistaken for a \u201cwellness treatment,\u201d but in some cases,\u00a0what\u2019s happening in New York City\u00a0and other places across the U.S.\u00a0fallen under the spell\u00a0of the \u201cCBD craze\u201d may not<span class=\"more-link\"><a href=\"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/08\/24\/its-time-to-tone-down-the-cbd-hype\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4606,713,605,50,136,1302,5555,848,2270,321,119,415,5556],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/28792"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=28792"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/28792\/revisions"}],"predecessor-version":[{"id":28793,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/28792\/revisions\/28793"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=28792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=28792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=28792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}