{"id":28776,"date":"2018-08-23T13:00:55","date_gmt":"2018-08-23T21:00:55","guid":{"rendered":"http:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/08\/23\/medmen-signs-deal-to-use-woodstock-brand-for-cannabis-products\/"},"modified":"2018-08-24T00:49:38","modified_gmt":"2018-08-24T08:49:38","slug":"medmen-signs-deal-to-use-woodstock-brand-for-cannabis-products","status":"publish","type":"post","link":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/2018\/08\/23\/medmen-signs-deal-to-use-woodstock-brand-for-cannabis-products\/","title":{"rendered":"MedMen Signs Deal to Use Woodstock Brand For Cannabis Products"},"content":{"rendered":"<\/p>\n
\n

One of the most important aspects of marketing a successful product is branding. It can mean the difference between the iconic success of a consumer creation or its miserable failure. But bringing a well-known brand to life isn\u2019t easy. It can take years, sometimes decades to build the kind of name recognition popular companies like Apple, Nike and Coca-Cola have established. And having a little money doesn\u2019t hurt either. The cannabis industry is starting to grip this concept. But rather than invest the kind of time needed to develop a sole identifier in the competitive cannabis space, some of these businesses have simply opted to partner with already recognized brands in hopes of catapulting their products even further beyond the competition.<\/p>\n

Los Angeles-based cannabis firm\u00a0MedMen<\/a>\u00a0is one of those companies. It recently signed an exclusive licensing deal to emblazon its pot products with the\u00a0Woodstock<\/a>\u00a0brand, including the music festival\u2019s legendary bird-perched-on-guitar imagery that has become synonymous with peace, love and drugs. The company, which is the largest cannabis operation in the United States, worth an estimated\u00a0$1.4 billion<\/a>, plans to push the Woodstock imprint in California, Nevada, Massachusetts, Florida, Illinois and Arizona. As more states go legal, Woodstock weed (or whatever the company plans to call it) will likely find its way into those territories, according to a recent\u00a0press release<\/a>.<\/p>\n

Like it or not, it makes perfect sense for this development to unfold. The 1969 Woodstock festival, which was billed as \u201cAn Aquarian Exposition: 3 Days of Peace & Music,\u201d remains one of the most important moments in not only music history, but also the drug culture that exists within.\u00a0Woodstock<\/a>\u00a0\u201csignaled the merger and ambivalence of the counterculture and protest\u201d and took a strong stance against the violence of the Vietnam War.<\/p>\n

But it did so much more.<\/p>\n

The festival at Yasgur\u2019s farm in New York is perhaps the first time the mostly unpronounced\u00a0cannabis culture<\/a>\u00a0banded together in any shape or form and unwittingly showed governmental controls, law enforcement and the politicians that they were vastly outnumbered. During performances by artists such as Janis Joplin, The Who and Jimi Hendrix, cannabis and other mind-altering substances were\u00a0reportedly<\/a>\u00a0passed around the crowd \u201cstranger to stranger\u201d in a liberal fashion, perhaps like water bottles would be today. And the media was there to show the world that the kids had gone reefer mad. The New York Times estimates that 99 percent of the half a million fans in attendance were smoking marijuana. Police officials said it would have used up all the jail space \u201cin three counties\u201d to arrest everyone they spotted with weed.<\/p>\n

So to connect the Woodstock brand with the newly legal cannabis scene is almost an essential transition. It pays homage to the beginning of the battle against the system and marks the edge of victory.<\/p>\n

\u201cThe Woodstock festival marked the height of the 1960s counter-culture movement,\u201d MedMen Co-founder and CEO Adam Bierman\u00a0said\u00a0in a statement. \u201cAs a brand, MedMen is all about pushing the boundaries and bringing about progressive change to make marijuana use part of the mainstream.<\/p>\n

\u201cIt will help us reach a broad audience of consumers who are familiar with marijuana use, and ready to discover new products and ways to incorporate cannabis into their lives,\u201d he added.<\/p>\n

Although MedMen has not yet revealed how much it is paying Woodstock Ventures LLC to sling pot products branded with their trademarks, festival producers Michael Lang and Joel Rosenman seem pleased enough with the deal. The two recently filed a\u00a0lawsuit<\/a>\u00a0against another medical marijuana company for using its namesake without permission.<\/p>\n

\u201cWe\u2019ve been looking for the right partner \u2014 one with our values and our quality standards. When we were introduced to MedMen, we knew that our search was over,\u201d Lang and Rosenman said in a statement. \u201cThey are tireless innovators of new products who never lose sight of the number one focus for both of our companies \u2014 quality.\u201d<\/p>\n

TELL US<\/b>,\u00a0would you buy Woodstock weed?<\/p>\n<\/div>\n

The post MedMen Signs Deal to Use Woodstock Brand For Cannabis Products<\/a> appeared first on Cannabis Now<\/a>.<\/p>\n


\n
\nRead More: MedMen Signs Deal to Use Woodstock Brand For Cannabis Products<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the most important aspects of marketing a successful product is branding. It can mean the difference between the iconic success of a consumer creation or its miserable failure. But bringing a well-known brand to life isn\u2019t easy. It can take years, sometimes decades to build the kind ofContinue Reading<\/a><\/span><\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[148,50,3038,170,5540,5541,687,4552,139,2183,5542,5543],"tags":[],"_links":{"self":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/28776"}],"collection":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/comments?post=28776"}],"version-history":[{"count":1,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/28776\/revisions"}],"predecessor-version":[{"id":28777,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/posts\/28776\/revisions\/28777"}],"wp:attachment":[{"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/media?parent=28776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/categories?post=28776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cannabiscultivatornews.com\/home\/index.php\/wp-json\/wp\/v2\/tags?post=28776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}